Experience

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  Graphics avenue

  Jan 2007 - Jan 2008

  Graphic designer

  Handling walk-in clients. Preparation of layout. FA for mass print. Client management. Offset printing.

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  Kinderart studio

  Jan 2007 - Jan 2008

  Art instructor

  Fine arts event management for Corporate companies. Preparation of equiptments for fine arts event. Creative and technical guidance in fine arts.

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  Plato's cave

  Aug 2010 - Dec 2011

  Creatives

  Brand Guidelines. Creative Direction. Collaterals. Website & Print.

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  Kindercare learning companies

  Aug 2010 - Jun 2011

  Freelance graphic designer

  Design aid for existing collaterals, Layout amendments, Presentation slides, Providing freelancers to aid Marcom Department.

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  Visual inconsideration

  Dec 2010 - now

  Creative lead

  We enjoy making ideas happen. VI is an independent creative practice based in Singapore. We solve and design contents for brands and individuals to deliver ideas that tick. We are collaborative problem-solvers and we do our best work with clients who dares to go above and beyond.

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  The parentinc

  Jun 2011 - Jul 2011

  Freelance designer

  Design Web Interface and Presentation

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  Leo burnett

  Mar 2012 - Mar 2013

  Designer

  • Worked on various accounts such as IKEA, Great Eastern, Samsung, Symentec, MSIG and UOB.• Handled Designs, illustrations and from final artwork to production• Involved in the pitch for IKEA, Great Eastern and Changi Airport

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  E-graphics

  Oct 2013 - Oct 2013

  Freelance designer

  • Worked on Hewlett Packard Account• Designs for social - Facebook / Printed collaterals - Magazines & Flyers• Art Direction for roadshow campaigns and EXPO events such as IT Show, Gadget Fair

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  Frontage asia

  Jan 2014 - May 2014

  Senior graphic designer

  • Worked on Sony ads and collaterals• Propose design and art direction of new Sony products as well as Ads• Design of ads adapted from OOH, Magazine ads, Posters to Digital Banners• Sony products ranges from Sound Systems, Mobile Phones, Mini Speakers and Music Players

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  Splash productions pte ltd

  Mar 2014 - Mar 2016

  Art director

  Founded in 2005, Splash Productions is a creative agency with a heart and mind for the communities we transform. We help provide keen insights on social trends and behaviours to develop integrated creative campaign strategies for various brands and companies.I was an Art Director working closely with the account managers and creative director. We worked on various projects across various fields, from design, branding, integrated marketing, to video production, websites, as well as social mediaClients include NTUC FairPrice (Annual Report), Singapore Tourism Board, MDA (Web Annual Report), SkillsFutureSG, SportsSG, NUH (Mural Designs), Yale NUS College and more. Show less

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  Uber

  Aug 2016 - Jun 2018

  I was part of Uber APACx's in-house creative agency, CreativeX, for the regional marketing department as a creative producer. Handling campaigns and work that spanned across 13 countries includes Japan, Hong Kong, Singapore, Philippines, Australia, etc.I was the creative producer / designer / art director and my role within CreativeX was to come up with various campaign creatives that involves film, digital, social media, as well as print. The creatives are from our three business verticals: Riders, Drivers and Eaters. Working at Uber has allowed me to explore on the different verticals, where my work has impacted both the business, our partners as well as our consumers. This is definitely allowed me to produce some of the most meaningful works. Show less

  • APACx Creative

    Nov 2016 - Jun 2018

  • Freelance Creative

    Aug 2016 - Oct 2016
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  Temasek polytechnic

  Nov 2016 - Nov 2017

  Adjunct lecturer

  • Nurturing 1st year students in the design field - Typography, Layout and Publication• Accessing 1st year students on End Year Project - Editorial Publication Design• Introducing students to printing techniques, paper materials and experimental bindings

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  Makcik chicken

  Mar 2017 - Sept 2017

  Founder/director

  Founder • Director • Creative Director • Marketing Manager

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  Selit.co

  Nov 2017 - Nov 2021

  Creative director

  Named after the Malay word meaning “to insert”, Selit.co is here to insert ourselves into your market (pun intended). A team of content-driven, young, and bold professionals, we get you attention first before we sell your product. Offering services like social media marketing, public relations, and business development consulting, Selit.co has been the brains and brawn behind the viral Makcik Chicken campaigns, the favourite local night-life agency Singapore Pub Crawl’s social media, Carousell's heartwarming Chinese New Year ads, and home-grown event - LalooLalang's vibrant social media branding.Mainly in charge of the creative direction, design, as well as client management. Show less

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  Honestbee

  Apr 2018 - May 2018

  Freelance art director

  • Leading the rebrand of honestbee's grocery arm - Fresh by honestbee• Worked with the creative team in honestbee to churn out social media ads• Working closely with marketing team with vendor acquisition campaigns (Subway & Mos Burger)

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  Grab

  Jun 2018 - Jan 2019

  Art director

  Joined Grab after Uber's acquisition and worked under the Transport team. Worked on campaigns, launches as well as events for Grab / GrabCar / GrabHitch / GrabShare / GrabShuttle / GrabPay / GrabRewards. Launched GrabWheels across Singapore.

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  Orchid creation

  Jan 2019 - Dec 2019

  Group creative director / apac

  Working with global brands such as Google SEA, EMEA, India, Fanta, Coca-Cola, KaiOS and more. Led a team of designers and art directors from different markets such as Mumbai, Hong Kong, Barcelona, as well as Sao Paolo working with different timezones. Heavily involved in creative proposals, execution, and client facing meetings.

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  Dstnct

  Mar 2020 - May 2020

  Creative director

  Worked on pitches and managing the creative team. Clients include AIA, National Library Board.Pitches includes Grab Marketing Pitch, National Reading Movement, The Spectacle Hut. As well as managing the art direction for The Happy Vitamins Instagram account.

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  Tiktok

  Jul 2021 - Apr 2022

  Creative (apac)
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  The trade desk

  May 2022 - now

  Creative director (apac)