Experience

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  Hnet

  Feb 1997 - May 1999

  Trainee / webdesigner

  Online services agency (design, development and maintenance). Mainly supplying services for Editora Saraiva and SNEA (National Airline Companies Syndicate)

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  Vista3d interactive

  Jun 1999 - Feb 2000

  Webdesigner

  Interactive Digital Agency develops online campaign extensions for advertising and promotional initiatives for various brands including MTV Brasil, Microsoft, Bacardi, Ericsson and Starmedia.

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  Uol

  Mar 2000 - Jul 2001

  Interaction designer

  UOL's Interaction department plays a crucial role in the development and success of all our products. Our team is dedicated to delivering top-notch client services interface, design, communication, and launch planning initiatives. By investing in all aspects of our products, we ensure that our customers receive the best possible experience.

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  Many different clients

  Jul 2001 - Sept 2005

  Digital and interface designer
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  Editora hedra

  Aug 2001 - Sept 2005

  Publishing designer

  Visual and cover designer for most books, with a particular passion for the children’s segment. Strategic planning of launches and online communication

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  Istituto europeo di design - ied são paulo

  Apr 2005 - Apr 2008

  Visual arts school coordination

  Planning and tutoring all activities regarding the Graphic and Digital&Virtual Design Courses, organising international workshops, brand partnerships and connecting future designers to top market professionals to leverage their 'real life’ work skills

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  Grupo tv1

  Jun 2008 - Oct 2011

  Digital & innovation strategist (xlab)

  Clients: Bosch, Castrol, Carrefour, Volkswagen, Clinique, MAC and Coelho da Fonseca Real Estate• Research, Development, localisation and implementation of brand portals for Brazil, integrating local communication to the global CMS of Bosch, Castrol, Volkswagen and Clinique, optimising logistics, SEO and sales conversion • Design of special digital initiatives for Carrefour and Coelho da Fonseca, generating tailor-made “online triggers" to offline store experience, increasing sales outside e-commerce environments• Strategic and creative designs for Volkswagen’s events platforms: Auto Shows, Car events and, FIFA World Cup 2010 and even a “Volkswagen Trumps Card Game”, increasing campaign impact through social and PR buzz Show less

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  Live content

  Nov 2011 - Apr 2013

  Social strategist

  Clients: Lenovo, Odebrecht Construction, MetLife and Supervia Railways of Rio de Janeiro • Research & build social communication for brands, from their social mission to content and tactics• Bilingual Community community management (English / Brazilian Portuguese) via social media coordinator channels and community sites• Social and community strategy (tactical and ideation) for major advertising agencies in Brazil (F/Nasca, Africa, ALMAP BBDO, B!Ferraz and DM9) for Coca-Cola, Tic Tac and Skol Beer• Design of crisis management and customer service strategies for Supervia commuting trains in Rio de Janeiro, converting a doomed social brand into a CRM best-case• Technical analysis of brand performance in campaigns and community engagement, redesign of social approach and written communication Show less

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  Havas

  May 2013 - Jun 2016

  Digital strategy manager (havas z+)

  Clients: Hyundai, Emirates Airlines, Starbucks, Puig Fragrances, Adidas and DIA Supermarket• Full-service agency of Havas Group, shaping client challenges into highly integrated campaigns. My strategist role was extended to a key integration agent of market research, consumer insight, technology and media and creative briefs. Managing teams to bring to life the best in ideas, content and innovation for their audiences

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  Omd emea

  Nov 2016 - Feb 2018

  European strategy manager

  Client: Liberty Global• Ideas planning and Central/Global guidance of 12 European markets on rethinking how to achieve better brand, business growth and consumer insights, leveraged by new comms strategies and innovative media approach

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  Tfn

  Mar 2018 - Feb 2019

  Strategist and co-founder

  Personal Entrepreneurship Marketplace Project

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  Gravity thinking

  Jun 2018 - Jul 2018

  Freelance social planner

  Client: Hyundai UK• Social planning, content strategy development and reporting for the brand's social channels on campaigns/ongoing communication, engagement and social media optimisation

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  Mrm//mccann

  Mar 2019 - Mar 2020

  Senior strategy planner

  Clients: Vauxhall/OnStar, Three Mobile and Direct Line Group • Planned digital comms and content for Vauxhall's electric vehicles division, including website UX, CRM strategy, and content planning to ease customer concerns about switching to electric• Assisted Three Mobile in pitching and developing 5G network launches through customer journey mapping and comms planning development to educate and excite prospects• Collaborated with Direct Line clients, teams, creatives, and agencies on the CRM and BTL rebranding of the group Show less

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  Freelance

  Apr 2020 - Jan 2021

  Freelancer strategist
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  Office for national statistics

  Feb 2021 - Mar 2021

  Census team leader
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  Department for work and pensions (dwp)

  Mar 2021 - now

  As a Quality and Performance team member at the North London District Office, I aim to exceed customer expectations through my expertise and attention to detail. I identify areas of improvement to boost productivity and customer satisfaction while promoting a culture of continuous development through collaboration and constructive feedback

  • Data & Insights Lead

    Jun 2022 - now

  • Employer Adviser

    Mar 2022 - Jun 2022

  • Executive Officer

    Mar 2021 - Mar 2022