Experience

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  Milwaukee journal sentinel

  Jan 1997 - Jan 2009

  Reporter

  Report on police and fire incidents and courts. Write articles about local governments from budgets to meetings as well as general assignments. Coordinate video, photography, graphics, and copy for various articles. Maintain Twitter and Facebook account.

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  Washington county fair park & conference center

  Jan 2009 - Jan 2010

  Event/marketing coordinator

  Developed marketing literature and strategies to improve profile and increase business for non-profit organization responsible for hosting over 350 events per year and the third largest County Fair in Wisconsin. Assisted with sales and all aspects of event coordination.Advanced all aspects of social media including Facebook and Twitter. Create and implement public relations plan including writing press releases. Manage volunteer program, including recruitment. Coordinate membership for non-profit. Weniger anzeigen

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  Carroll university

  Jan 2009 - Jan 2010

  Adjunct lecturer

  Taught undergraduate level course in the communication field. Scheduled, coordinated, defined objectives, and designed course work. Evaluated student progress. Created a network with local businesses and organizations for students to gain internships and experience.

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  Fond du lac county economic development corporation

  Jan 2010 - Jan 2012

  Director of marketing and attraction

  Promoted from Marketing Specialist to Director of Marketing, coordinate all marketing functions as they pertain to internal marketing, proactive marketing, public relations, and social media for FCEDC. Also provides marketing consulting to businesses. Coordinate all functions of events planned by FCEDC, including seeking sponsorship to planning programs, producing video project to logistics. Responsible for marketing budget. Develop and monitor three-year marketing plan.

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  Thelma sadoff center for the arts

  Jan 2012 - Jan 2021

  Paved the way for a rewarding future after clearing the organization’s debt. Funds for operations and programming were accessible after raising over $4 million from donors, and through sales and events.Recruited as director of marketing to build the THELMA brand which launched in 2013. Membership, engagement, programming, and attendance all increased (50 to 400%) during Jacqui’s tenure. Expenses remained steady despite an increase in programming due to robust sponsorship program and diligent budget management. Diverse programming calendar of art exhibitions, classes, readings, two concert series, and major street concerts possible because of dedicated contract negotiations. Rental business – weddings, corporate gatherings and meetings – increased due to relationship and targeted marketing. Created a team atmosphere with staff of 40 and 100 volunteers. Led THELMA successfully through COVID-19 due to grant writing and engaging the community. Weniger anzeigen Led marketing, sales, and communications in executing the mission and strategies of Thelma Sadoff Center for the Arts. Worked closely with the executive director and the marketing committee in developing marketing and communications plans. Managed staff of four handling events, membership and marketing efforts. Oversaw all brand development. Generated all event sales for THELMA. Promoted organization events and activities using the website, social media, press releases, and traditional and non-traditional media. Wrote, designed and managed production of all newsletters, event programs, playbills and brochures. Maintained communication with membership, community leaders and organizations, local arts community, and general public. Prepared and distributed public relations materials. Weniger anzeigen

  • Executive Director

    Jan 2017 - Jan 2021

  • Director of Marketing

    Jan 2012 - Jan 2017
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  Rockford area convention & visitors bureau

  Jan 2022 - Jan 2023

  Vp of marketing

  Secured $200k matching grant for new website and visitors guide. Developed two annual strategic marketing and communication plans for the organization. Created content for website, newsletters, quarterly reports, and media releases. Worked with local, regional and national media to promote the region as a destination. Coordinated marketing efforts and collaborated with outside vendors for social media, video, photography, and graphic design. Led team to successful Restaurant Week, National Travel and Tourism Week and other large events. Mentored young staff and encouraged them to be their best selves. Assisted sales and destination development departments in promotion and marketing initiatives to secure sports tournaments, public art trail and the 10th annual Stroll on State. Weniger anzeigen

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  Staff management, inc.

  Jan 2023 - Jan 2024

  General manager

  Plan, and execute events and gatherings that build brand and business for family-operated funeral homes. Monitor reputation, oversee social media efforts, and lead all PR. Lead team of 40 in providing premier hospitality and customer service to over 600 families annually. Manage Preneed team ensuring goals are met and the team is functioning at a high level.