
Timeline
About me
AM Channels Lahore | Unilever
Education

Allama iqbal open university
2007 - 2009Masters in business adminstration financeActivities and Societies: Financial Accounting Cost Accounting

Bahauddin zakariya university
2004 - 2006Bachelors in commerce (b. com) commerceActivities and Societies: Business Accounting Cost Accounting

Econsultancy
2021 - 2021Understanding the retailer landscape ecommerce accelerator hubLevel : Enhanced & EliteEcommerce Retail landscape & understandingDigital Commerce Accelerator, Unilever first global learning programme designed to fast-track Digital Commerce knowledge and enable to stay future-fit. This course help to :Identifying strengths and knowledge gaps on digitalProviding with eCommerce Skills Index score, so know where knowledge currently standsSetting off on the right learner track (either Essentials, Enhanced or Elite)Understanding on peek… Show more Level : Enhanced & EliteEcommerce Retail landscape & understandingDigital Commerce Accelerator, Unilever first global learning programme designed to fast-track Digital Commerce knowledge and enable to stay future-fit. This course help to :Identifying strengths and knowledge gaps on digitalProviding with eCommerce Skills Index score, so know where knowledge currently standsSetting off on the right learner track (either Essentials, Enhanced or Elite)Understanding on peek behind the scenes at how boost sales by creating and capturing demand through digital media. And that brings to final stop: how to enable brilliant Digital Commerce execution by using smart data, creating an agile supply chain and future-proofing internal ways of working. Show less
Experience

Lafargeholcim
May 2010 - Aug 2014Sales administration coordinatorCustomer ledgers maintenance and maintenance of sales recordBecame fully conversant with ERP, CSMIS software systems used to build and process customer orders, daily sales plans and regional pricesResponsible for customer service to provide them with information to address inquiries regarding products and servicesManage day to day sales dispatch volume.Coordinate with sales team and up to date daily dispatch plan after discussing with sales teamPrepare customer orders in system software and ensure each order places well in timeEnter customer’s payment receipts entries in ERP system and coordinate with finance department for payments realization in relevant bank account.Prepare best retention areas to get maximum benefit for business activities. Helped increase customer retention whilst competing with the aggressive, new marketplace.Calculation of customer’s monthly rebate which includes target incentives, commission and discountDealing with opening of new customer agreements and guide customer to provide details of documents attached with agreementHandling customer queries for dispatches and balancesMaintain customer dispatch history records on annually, semi annually and monthly basisPrepare annually and monthly sales performance reports and compare report with trend and market analysis.Coordinate with plant dispatch office, plant transport office, finance and sales department. Show less

Unilever
Sept 2014 - Jan 2024Looking Ice Cream Business For Sukkur, Sindh and Baluchistan Including Quetta. Growth OLY achievement success is 800bps higher then the national growth & leading area on national level. Successfully redeployment assets achievement & 100% successful ERTM (electric route to market) achievement by expanding highest share of shelf achievement through increasing cabinets capacity.Expand LMT business in Quetta by gaining 252% growth over last yearQuetta Market Expansion, Enhanced Distribution Network through RTM expansion, significant Sales Growth & Brand Awareness Through targeted marketing campaigns and local initiatives resultant 100% target achievement and 1800bps above from national growth.Successful completion on all quarters customers JBP'sRTM (Deep Rural Baluchistan) adding Mastung, Ziyarat, Noshki & Khuzdar Expansion6 New Wall's Ice Cream Parlor Expansion In Quetta & generating demand for consumerLeading ever highest redeployment achievement in sukkur and surrounding town Show less • Drive the business to the desired ambition UVG / USG• Build strategic plan for the Trade Channel• Align the channels business plan with operations, marketing, supply chain teams to set the right targets and measure delivery of the trade plans• Working closely with the Trade marketing team, provide a clear segmentation and coverage model, with coverage universe guidelines, frequency, portfolio and brand strategy by outlet type• Ensure to have the right capability of sales team through continuous assessments, development, and greater role clarification• Create a Trade plan that incorporates the marketing strategy, in-store and event activation, customer based/specific projects/plans and align it with the Head of sales and key stakeholders• Set up clear KPIs and deliverables and execute the plan, measuring and monitoring the performance on an ongoing basis with measures integrated in to the distributors performance• Ensure Volumes / Target tracking of trade channel team• Daily monitoring business development by forecasting sales volume and supporting customer in formulation of JBP• Implement agreed JBP/ Concessionaire Business Plan and review progress on weekly basis on the set KPIs • Develop strong relationships with customers at concessionaire and retail level • Ensure strong customer services practices by resolving customer and shopper complaints, conducting customer meetings at concessionaire level and certify that RSOs etc. are visiting the PJPs• Developing and driving a 360 Customer Management mind-set among the team• Recognize any organization gaps and develop a clear strategy to fill the gaps as well as cascade the targets and objectives to assign clear accountability and responsibility• Identify innovation or alternative routes to market as well as field force efficiency (call rates & coverage) to deploy resources more efficiently Show less Involves checking, record keeping, and uploading of Concessionaire's Claim in SAP.Daily responsibility to collect and process the sales figures from concessionairesOperational gapes collects and send weekly basis to H.O. Collect and process Daily Stock Report and send to H.O. Process weekly orders and send them to H.O. and to the Team. Implements enabling technologies, including CRM (Raabta), to field sales teams. Monitors the assigned sales organization's compliance with required standards for maintaining CRM complain and new induction request.Direct and coordinate activities of businesses concerned with the production, pricing, sales, and/or distribution of products.Monitor the operations to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.Ensures customers use the facility in a safe manner and all operational Health and Safety procedures are adhered all the times.Pipeline analysis and validation in support of assigned sales managers, ensuring pipeline quality and adherence to pipeline management methodology and forecasting policiesAssist in compiling and managing weekly and quarterly sales ForecastMaintain good, effective communication and reporting with other departments and management to ensure work efficiency and cooperationCreation and delivery of key reports, dashboards and ad-hoc information request to sales leadership and sales operations.Ensures exceptional qualities of customer service are delivered by the team with polite and courteous manner and promote good customer service so that high customer satisfaction is provided to all customers and user groups.Manage operational details of sales meeting; reporting tools for reps, program updates, handling of all documents updates training and on-boarding. Show less
Area Manager Channels Lahore
Oct 2023 - Jan 2024Area Manager Unilever
Jun 2022 - Oct 2023Senior Territory Manager (Customer Development)
Apr 2022 - May 2022Territory Manager CD_IC
May 2016 - Mar 2022Junior Manager Operations CD - Ice Cream
Sept 2014 - May 2016
Licenses & Certifications
- View certificate

The six biases of decision-making
LinkedinOct 2022 - View certificate

Making quick decisions
LinkedinOct 2022 - View certificate

Area manager manifesto
Funverks globalJun 2023 - View certificate

Critical thinking for better judgment and decision-making
LinkedinOct 2022
Honors & Awards
- Awarded to Souhaib ZafarCBD Master Class | Human Behaviour & Negotiation Unilever Pakistan Ltd. Aug 2024 Completed a valuable session with The Gap Partnership on understanding how the human mind processes information and how to apply this knowledge to enhance our business negotiations. Looking forward to Part 2 and deepening my skills even further!
- Awarded to Souhaib ZafarInternational Ice Cream Day Champion Unilever Sep 2023 Representing Pakistan on global platform and won International Ice Cream Day competition and recognized by Unilever Global Team
- Awarded to Souhaib ZafarBest Area Manager Q2, 2023 Unilever Jul 2023
- Awarded to Souhaib ZafarRunner Up Area Manager National 2022 Unilever Jan 2023 Leading Area In National Charts
- Awarded to Souhaib ZafarBest AM Q2 2022 Unilever Aug 2022 2nd Best AM Q2 2022
- Awarded to Souhaib ZafarBest Territory Manager 2021 Unilever May 2022 Awarded Top Territory Manager For Full Year 2022 During Sales Conference
- Awarded to Souhaib ZafarBest Territory Manager Q3 - 2021 Unilever Oct 2021 Zero Degree Challenge - Q3 WinnerBest Territory Manager Multan Region
- Awarded to Souhaib ZafarField Markhor - Runner Up TM Unilever Jul 2021 Field MarkhorRunner Up TMQ2 - 2021Multan Region
- Awarded to Souhaib ZafarRunner Up Territory Manager Unilever Jun 2021 Runner Up Territory ManagerQ2, 2021Multan Region
- Awarded to Souhaib ZafarDigital Connected Retailer Award - Jul 2020 During COVID 2020, keep remain sustian in market develop first online and offline application themed on "Poanchain Apni Awaz Hum Tak" where our team unable to reach and collect order but still we are connected with our customers. 80% above universe is connected during pandemic and 50% above active rate observed as successful implementation
- Awarded to Souhaib ZafarBest Territory Manager (Mobile) 2017 Unilever Pakistan CD_IC Jan 2018 Nationally # 1
- Awarded to Souhaib ZafarBest JM OPS (2015) Unilever Pakistan CD_IC Feb 2016 National # 1 JM OPS (2015)
- Awarded to Souhaib ZafarAmbassadors of Building Better Cities Lafarge Group Communication Team France Sep 2014 Among more than a thousand Lafarge employees, play as role of winning teams in our Group "Cities & You" Challenge. Awarded from Lafarge group communication team as Ambassadors of Building Better Cities.
- Awarded to Souhaib ZafarWinner Of Photo Contest "Have A Break In My City" Lafarge Group Communication Team France Sep 2013 Selected as a winner of the "Have a break in my city" photo contest on one of my beautiful photo "Street Crick in Lahore". Also selected in Top 5 most active participants of competition.
Languages
- enEnglish
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