Experience

• 

  Goldfarb consultants

  Aug 1996 - Jan 1998

  Senior research analyst

  Provided project management services for Ford Market Research Organization (MRO) in the design, implementation and analysis of market research to test advanced vehicle properties internationally (“Car Clinics”), including:• Designed research methodology, definition of analytical framework and success criteria, and development of respondent screening and questionnaire instruments.• Developed on-site analyses with Ford MRO, and prepared on-site presentations of findings to MRO client groups (marketing executives and design engineers).• Wrote final research reports for distribution to Ford offices internationally.• Provided advanced analyses of data, using multivariate methods (e.g., factoring, multiple regression, derived importance). Show less

• 

  Hlw strategies llc

  Jan 1998 - Jul 2000

  Senior research analyst

  • Provided consulting services for the Strategic Facilities Planning Department, designing and managing research projects for internal GM organizations.• Evaluated organizational facility requirements through business planning sessions with internal GM clients.• Designed research methodology to gather information needed in organizational assessment.• Analysis and presentation of research results, with strategic recommendations for facilities planning.

• 

  Acxiom corp

  Jul 2000 - Jun 2010

  Business operations manager

  Key Accomplishments:• Strategy and management services provided on CRM initiatives and database management. • Provided dealer evaluation metrics and reporting.• Managed successful data migrations into the CRM database, conducting end-to-end testing and validation.• Key contributor in the development and flawless execution of a new Customer Lead Recontact program across all divisions. Completed project on time, and under budget.

• 

  Meredith corporation

  Jun 2010 - May 2011

  Database marketing program manager

  Key Accomplishments:CRM program development responsibilities including:• Provided Account Directors with targeting strategies for CRM programs, supporting comprehensive, multi-channel programs. • Coordination with financial institution on pre-approval list process.• Collaboration with Chrysler Global Analytics group on model development and targeting strategies.• P&L responsibilities, SOW development for 2011 contract.• Development of metrics reporting for Chrysler Canada including development of operational processes required to support automated reporting.• S.O.W. development for digital programs, and P&L responsibilities for CRM operations. Show less

• 

  Mrm worldwide

  May 2011 - Aug 2012

  Project manager

  MRM Worldwide – Project Manager (May, 2011 – August 2012) Responsibilities:Manage Website Operations for GM Build Your Own (BYO) brand sites:• Managed programming development via off shore resources, to supporting the ‘build’ process on GM Build Your Own (BYO) sites. Key Accomplishments:• Prepared GM vehicles for CAOR reviews on time, and in good form. • Successfully coordinated with off-shore XML developers to improve process and gain better integration of teams. Show less

• 

  Genoa solutions @ forddirect

  Nov 2014 - Oct 2018

  Integrated project manager

  Responsibilities:Managed multiple projects concurrently for the Ford shopping tools websites, improving customer experience and developing stronger customer engagement. Projects integrated contributions from the creative agency, IT developers, inventory services, and QA testing. Both on and off shore vendor management was required to deliver projects on time, on budget, and in good form.

• 

  Vml

  Jan 2019 - now

  • Senior Project Manager

    Dec 2022 - now

  • Senior Data Analyst, Innovation & Data

    Jan 2019 - Dec 2022
• 

  Traveling

  Jun 2024 - now

  Retired