Experience

• 

  Kansai paint private limited

  Mar 2009 - Dec 2011

  • Sales Officer - Trade

    Jan 2010 - Dec 2011

  • Sales Officer

    Mar 2009 - Dec 2009
• 

  Dawlance

  Dec 2011 - Aug 2013

  Assistant sales manager
• 

  Unilever

  Sept 2013 - Oct 2021

  Sales and Business Development: Ensured sales targets of over 52 Mns. per week (225 Mns. Per month) key accounts with 23 LMT stores and gold category store Al Fatah (Direct serviced by the company) with landscape of 21 stores nationally. Parallel out of these 23 LMT stores have been to get aboard 11 new stores within my territory.Category Management: Oversee the management of product categories within retail stores. Where includes inventory management, planogram compliance, and ensuring the availability of stock, Merchandise deployment in time and premium spaces gained to increase the tertiaries of the stores.Marketing and Promotions: Collaborated with the marketing team to develop and implement in-store promotions and merchandising strategies to increase product visibility and sales by having consumer centric approach.Market Analysis: Conduct regular market analysis to stay updated with industry trends, competitor strategies, and customer preferences. With the help of EPOS (Electronic Point of Sales) information to review sales and develop the marketing strategies.Reporting and Feedback: Provided regular reports on sales performance, market trends, and challenges to senior management. Offer insights and recommendations for business growth. Show less

  • Territory Manager-LMT & Direct Account (Alfatah)

    Mar 2021 - Oct 2021

  • Territory Manager (General Trade)

    Apr 2019 - Feb 2021

  • Territory Manager

    Aug 2018 - Mar 2019

  • Territory Manager (Water Business)

    Sept 2013 - Jul 2018
• 

  Zarya app

  Nov 2021 - now

  - Category Strategy: Built more than 35 child categories with successful revenue generated categories under major 3 parent categories in accordance with relevant user acquisition.- Portfolio Management: Oversee the entire product more than 30000 provided for the users with portfolio within assigned categories, including new product introductions, optimizations, and discontinuations.- Supplier Relationship Management: Established and maintain relationships with 200+ suppliers, negotiations, and ensured the quality and cost-effectiveness of sourced products.- Supply Chain Optimization: Implement efficient supply chain processes to minimize costs in terms of inwards, reduce lead times to 3 days and ensure product availability from business hubs all over Pakistan.- Cost Planning & Efficiency: Analyze and control costs associated with sourcing, procurement, and category management to achieve budgetary targets.- Collaborate with product teams to identify product improvements and features that can contribute to growth.- Launched 2 clothing brands Kaameh, Layan and in shoes 2 brands Myttika, Laira to have revenue growth- Increased retention and reactivation rate through multiple growth hacks in the span of 90 days-Ran post-analysis for all digital and on-ground campaigns, activities and promotions and adjusting our weekly growth hack plan accordingly- Effectively launched multiple non clothing categories which resulted in increasing margins Show less o - Increased retention and reactivation rate through multiple growth hacks in the span of 90 days- Improved retention rate of high value users by creating a super reseller loyalty and rewards program - Creating customer surveys and using the insights to create new projects for product enhancements.- Ran post-analysis for all digital and on-ground campaigns, activities and promotions and adjusting our weekly growth hack plan accordingly- Increased annualized revenue growth while optimizing CM3 and managing P&L- Built a new acquisition channel around KOLs of social commerce to influence and grow user acquisition within 6 months- Built a go-to-market, brand & social strategy for Pakistan’s first B2B social commerce platform for resellers Show less

  • Manager Commercials

    Jul 2022 - now

  • Growth Manager

    Nov 2021 - Jun 2022