Experience

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  Markething.cz

  Jan 2016 - Jan 2016

  Contributor
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  Dark side a.s.

  Apr 2016 - Aug 2017

  I started as a PR Account Executive, later became an Account Executive on projects for various clients, such as Merck or Philips. I got around project management, strategy planning, and social media management.I took part in running and developing a CSR project for a pharmaceutical company. Supervised by the project manager, I was responsible for most of the administrative work, tracking tasks, handling press releases and a press conference as well as creating content plans, supervising content creation and management of the project's social media accounts. Show less

  • Account Executive

    May 2016 - Aug 2017

  • Trainee

    Apr 2016 - Apr 2016
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  Amorino

  Nov 2016 - Feb 2020

  With the expansions and opening of two more locations of Amorino Prague, I started managing marketing communication of the company. I was in charge of coordinating marketing campaigns between the company HQ, Prague stores, and shopping malls, in which two of our cafés were located. I also organized a press release and opening event with the presence of several Czech Influences. My role as a social media manager was to plan, create, post-produce, and post content for the social media accounts of Amorino Prague. I was responsible for the all-round social media strategy and communication, including community management. I was handling accounts on Instagram, Facebook, and touristic networks (Google Business, Trip Advisor, Yelp, Zomato).Created content for the Instagram account:

  • Marketing Manager

    May 2018 - Feb 2020

  • Social Media Manager

    Nov 2016 - Feb 2020
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  Dark side a.s.

  Nov 2017 - Jan 2024

  Community management

  🔉 Being the online voice of various brands. Spreading love as 💜 Milka, having cheeky chats with 🍗 KFC fans and haters, bonding with beer aficionados through 🍻Staropramen, and having deep conversations supported by professionals on behalf of 👩‍⚕️ a non-profit organization. - Online community management for the agency's client accounts.- Interacting with the community, and moderating discussions.- Creating answer sheets for controversial topics.- Maintaining a brand's tone of voice, following communications guidelines and special briefings.- FB, IG, YouTube, Google reviews, work in ZoomSphere. Show less

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  Junák – český skaut

  Feb 2018 - May 2018

  Social media intern

  Social media intern within an external communication team of Czech Scout - the largest non-formal educational NGO for children and youth in the Czech Republic.I helped to prepare social media plans following the social media strategy, created content, and co-facilitated a social media campaign engaging with the scouting community.Work in Slack and Trello.

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  Freelance, self-employed

  Jun 2020 - Jan 2023

  Communication strategy & content creation

  ✨ I help clients from small businesses to turn their business objectives into communication strategies. I also create content and in some cases, I manage communication channels. - Personal branding strategy.- Facilitation of social media pages and social advertising. - Mainly working with Instagram, YouTube, and LinkedIn.- Content publishing and coordination, content ideation.- Content creation (social media content, basic copywriting).- Tools: Mailchimp, Slack, Trello, Notion, and Buffer. Show less

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  Adidas

  May 2021 - now

  ✨ Collaborating with the design teams and cross-functional members of our product to identify and solve deficiencies in our processes. We work on...- standardising ways of working, - implementing required changes to make sure designers are working at optimum efficiency, - identifying team needs regarding processes, tools, documentation, and asset management,- connecting all groups and making sure inter-dependencies are understood and planned effectively...In a nutshell, we make sure we keep our teams efficient, productive, and happy with human centered approach and strong project management. Show less ✨ Building digital campaigns in the Global Digital Activation team.- Building and managing global cross-platform digital campaigns,- assuring quality, relevance, technical precision and timely deliveries,- CMS tools, project management tools,- stakeholder management - brand, planning, activation, app, local teams,- localization and QA coordination,- identifying inefficiencies, working on solutions and improvements of the team processes.🎇Carried out campaigns such as... - Members week- Berlin, Tokyo & London marathon- adidas x LEGO - adidas x Ivy Park - launches of running products and franchises (Supernova, Adizero, Ultraboost)- Back to School - Holidays campaign... and more.🎆 Extra projects- creation of a team introduction platform,- onboarding of a new team in Porto,- team SPOC for collaboration with editorial team, Show less

  • Design Operations Manager

    Nov 2023 - now

  • Assistant Manager Global Digital Content

    May 2021 - Oct 2023