Sonja Lahana

Denver Metropolitan Area

+91 xxxx xxxxx

[email protected]

911 followers

Timeline
Oct 2009 - Jan 2010
Regional Director of Business Development
Incentive and Meetings International (I&MI) Media
Jan 2010 - Nov 2011
Sales Associate
VISIT DENVER The Convention & Visitors Bureau
Dec 2011 - Apr 2014
Account Executive
CSM Corporation
Apr 2014 - May 2017
Director of Sales
Staybridge Suites Park Meadows, an IHG Hotel
May 2017 - Mar 2018
Director of Sales
WaterWalk Hotel Apartments
Apr 2018 - now
Director of Sales
Staybridge Suites Denver-Cherry Creek
Current Company
Jan 2021 - now
Member
Top Line Advisory Council for Aimbridge Hospitality
About me
Retired Director of Sales at Staybridge Suites Denver-Cherry Creek
Education
- University of southern california - marshall school of business
  1976 - 1980
  B.s. business administration - marketing and new venture development
  Activities and Societies: Kappa Kappa Gamma Sorority Active in Denver Alumni Association for both USC and Kappa Kappa Gamma
- University of southern california
  1976 - 1980
  Bachelor of science (b.s.) business administration
  Was an active member of Kappa Kappa Gamma Sorority. Studied Business Administration and worked as a Student Advisor in the Business School and Student Financial Aid office! Go Trojans! I was able to be in the first class of the new Entrepreneurship Class, and emphasized in Marketing. Also enjoyed Business Law and Economics! Made lots of friends, and even more now with the Colorado USC Alumnae and KKG Alumnae groups!
Experience
- Incentive and meetings international (i&mi) media
  Oct 2009 - Jan 2010
  Regional director of business development
  I&MI Media building business in the states of Colorado, S and N. Dakota, Nebraska, New Mexico, Arizona, Utah, Nevada and Southern California (south of Monterey). Sales of listings on website for hotels, resorts, unique venues, etc.
- Visit denver the convention & visitors bureau
  Jan 2010 - Nov 2011
  Sales associate
  Independent Sales Associate. Contracted sales lead generation for VISIT DENVER sales staff to source to member hotels. Found companies and organizations not currently listed in VISIT DENVER data base. Geographic territory was ME down through FL, exclusive of DC, VA or MD. Compiled over 1,300 incremental contacts for this region alone, which resulted in dozens of new leads for Denver market.
- Csm corporation
  Dec 2011 - Apr 2014
  Account executive
  Sales Account Executive for CSM Corporation for their Marriott Courtyard and Residence Inn Denver South Park Meadows. Generating revenue in specific industries of Insurance, Government, Government Contractors, Finance , Energy, Religious Market . EDGE Certified for specialized expertise in extended- stay hotel sales. Circle of Excellence Award recipient 2012 and 2013 by achieving over 100% of PPE throughout year. Produced over 150% of PPE in 4th quarter 2013 to earn Platinum Sales Excellence Award. Member of Sales Team of the Quarter for CSM in 4th Quarter, 2013. Show less
- Staybridge suites park meadows, an ihg hotel
  Apr 2014 - May 2017
  Director of sales
  Directs sales and marketing activities for hotel through direct soliciation, account penetration, qualifying and establishing rates with preferred accounts, and managing leads from various sources. Revenue and inventory management to maximize ROI. Specialize in relationship-building and connecting people for mutual benefit!
- Waterwalk hotel apartments
  May 2017 - Mar 2018
  Director of sales
  Director of Sales for new hotel in Denver Tech Center/Inverness area. Responsible for sales for hotel 1,2,3 bedroom suites with all the appointments and space of an apartment, but the amenities of a hotel!
- Staybridge suites denver-cherry creek
  Apr 2018 - now
  Director of sales
  Directs sales and marketing activities for hotel through direct solicitation, account penetration, qualifying and establishing rates with preferred accounts and groups, and managing leads from various sources. Revenue and inventory management to maximize ROI. Responsible for almost $5 million in revenue. Negotiates room rates for local, regional and national accounts and groups that need hotel accommodations in the Denver - Cherry Creek area.
- Top line advisory council for aimbridge hospitality
  Jan 2021 - now
  Member
Licenses & Certifications
- Extended stay sales edge
  Marriott international
  Feb 2013
Honors & Awards
- Awarded to Sonja Lahana
  VIP AWARD Interstate/Aimbridge Hospitality Mar 2020 Earned VIP Award which is an all-expenses paid trip to Puerto Rico. Qualifications include revenue generated over budget and RevPAR index gain for 2019!
- Awarded to Sonja Lahana
  VIP Award Interstate Hotels Mar 2020 Earned VIP (Very Important Producer) trip from Aimbridge/Interstate Hotels for sales success in 2019. Winners of this award receive all-expenses-paid trip to Puerto Rico, dates TBD since travel for this year was temporarily halted. Criteria included top revenue percentage above budget and highest growth in RGI!