Experience

• 

  Odisseias

  Oct 2010 - Jan 2011

  Marketing department intern

  Support to Public Relations and Events departmentsInternship classification: 18 (0/20)

• 

  Fiat group

  Oct 2011 - Mar 2012

  Public relations and events intern

  Support to Public Relations and Events departmentsInternship classification: 20 (0/20)

• 

  Henderson biomedical

  Jan 2013 - Jul 2013

  Marketing & sales intern

  6 month internship - Marketing & Sales department

• 

  Rogério fernandes ferreira & associados

  Sept 2013 - May 2016

  Marketing and communication specialist

  - Led external communications, successfully securing media placements to enhance the firm’s visibility;- Organized annual conferences strengthening client engagement;- Website and social media management;• development, organization and dinamization of company’s events and conferences;• digital marketing: optimization of website in search engines (SEO); monitoring the website data (google analytics); analysis of results; content updating; social media manager: (LinkedIN, Twitter, Google+, Xing, Youtube and Artigonal); email marketing platform manager (E-goi);• press assessor: preparation of press releases; Show less

• 

  Omnicom media group

  May 2016 - Aug 2017

  Digital analyst

  - Managed and planned over programmatic buying campaigns across Telecom, FMCG, and Automobile sectors;- Served as Programmatic Buying Account lead, optimizing strategies for diverse client portfolios;- Delivered data-driven insights to enhance campaign performance and client satisfaction;

• 

  Ipg mediabrands

  Sept 2017 - May 2021

  - Managed a team of 6, overseeing hiring, training, and fostering professional development;- Directed all agencies's advertisers and programmatic media buying campaigns, ensuring targeted and effective execution;- Collaborated with tech partners to integrate the latest updates and tools;- Analyzed, reviewed and reported on the effectiveness of campaigns in an effort to maximize results; - Led a team of three, responsible for the display, video and email activity in more than 20 markets worldwide;- Developed and executed performance strategies to optimize campaign effectiveness;- Set up and managed digital campaigns to meet key performance metrics;- Collaboration with the in-house creative and ad operations teams to provide a full and integrated service offering;- Provided actionable insights and recommendations to enhance campaign ROI; - Managed the execution, tracking, and optimization of display, video, and email campaigns across 20+ global markets for a key client;- Ensured consistent and effective campaign delivery, aligning with client objectives and market demands;- Provided data-driven insights to enhance campaign performance and ROI;

  • Head of Programmatic Buying

    Feb 2020 - May 2021

  • Digital Performance Executive

    Jul 2018 - Feb 2020

  • Performance Specialist

    Sept 2017 - Jul 2018
• 

  Groupm

  May 2021 - now

  Senior project marketing manager

  - Support our clients on their digital transformation journey and present innovative solutions for complex challenges (Ex: Analytics Consultancy, Audit, ROPO, RFM, LTV analysis).- Manage and strengthen relationships with key clients and stakeholders.- Ensure collaboration between technical teams and business stakeholders for seamless project execution.