Experience

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  Comotion media

  May 2005 - Dec 2006

  Co-founder

  Early-stage venture specialized in selling advertising space on underutilized platforms.• Developed and implemented business plan• Developed client accounts and managed relationships• Developed, recruited, and managed supplier network• Existed market due to difficult penetration strategy

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  Saine consulting

  Jan 2007 - Apr 2016

  SC, a firm specialized in Management Consulting and Market Research, formerly had 225 team members. Representative clients include Electronic Arts, Bell Canada, Thomas & Betts, Walter Surface Technologies, Heart & Stroke Foundation, L’Oreal, National Bank, and Rogers Cup. Entered partnership to continue leading strategy mandates (expansion plans, repositioning plans, turnaround plans, etc.), for clients operating in a mix of sectors: consumer goods, industrial products, retail, distribution, and non-profits. Representative projects include:• $50M industrial product manufacturer, transitioning to green technologies. Defined potential for new products, key segments to target, distributors to partner with, sales process, pricing structure, and maintenance program. Company was successful in entering the market, was acquired by a top-tier Canadian private-equity fund, and is now a leader in the industry.• $400M business unit of building materials conglomerate, owner of multiple brands with strong but declining EBITDA margins. Re-structured creative departments, R&D process and investments, sales and marketing functions, training and recruitment, and adopted set of best practices. Client re-defined its culture, increased revenues by 50% over four years, and retained top spot as profitability leader in its industry. • $240M North American arm of international retail chain/direct-to-consumer business, with complex market approach, low profitability, and declining volumes. Re-defined client approach, cross-channel communications, categories and pricing structure, storefront strategy, in-store experience. Company regained its lead in the market, and increased operating margins in a highly competitive industry. Show less Led or co-led successful strategy mandates (expansion plans, repositioning plans, turnaround plans, etc.). Representative projects include: • $20M national distributor of consumer products, with overly diversified client portfolio and over representation of small unsupported client accounts. Reduced product portfolio by more than fifty percent, reorganized sales force into two units instead of four, focused on growing key accounts. Company increased revenues by 30% over three years, and increased net profit margin by 20%.• $40M hospitality group, growing and working to re-define boutique and travel hotel models. Established key success factors to continue development for two brands, aligned the team around a common vision, defined implementation plan. The group was able to double the number of hotels on a national level, with strong operating margins, and is now a leader in the market.• $10M manufacturer of consumer electrical products, with one account representing ninety-percent of revenues. Defined key success factors, growth and client diversification avenues, and implementation plan. Client doubled revenues over 4 years, defined its position as category leader, and diversified its revenues between an appropriate number of accounts. Show less

  • Partner

    Nov 2012 - Apr 2016

  • Senior Consultant

    May 2009 - Oct 2012

  • Associate Consultant

    Jan 2007 - Apr 2009
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  Foodchain

  May 2017 - Mar 2022

  Ceo/co-founder

  Foodchain, a food-tech project with retail and wholesale business units. Pre-covid, the company experienced strong organic growth and profitability margins, while operating in a competitive industry. Specific achievements:• Grew business past initial start-up phase, into highly successful and well known operation in local market.• Assembled a top-tier team of food-engineers, builders, and designers, cultivating a shared vision.• Developed an industry-leading lean manufacturing process, exceeding speed and quality benchmarks.• Led R&D, resulting in 30+ successful wholesale products. Defined and developed new categories. • Served as CFO, overseeing funding, financing, and shareholder reporting. • Managed stakeholder relations and negotiated all key agreements. Show less

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  Moremoney finance

  Mar 2022 - Nov 2023

  Core team member

  Moremoney Finance is the builder of the MONEY stablecoin, which is native to the Avalanche blockchain. Project had a successful ICO and initially achieved a +1B FDV. Specific achievements:• Developed partnerships across the Avalanche ecosystem, driving adoption and integration.• Built a loyal and engaged community of users who actively supported and contributed to the project.• Achieved recognition and acceptance of the MONEY token across the ecosystem.Despite early success, the project concluded following the unforeseen loss of our Co-Founder/CTO, a pivotal team member. Show less

• 

  Defi podcast

  Mar 2022 - now

  Co-founder

  The DeFi Podcast delves into discovery, discussions, and interviews with leaders in the Decentralized Finance industry, featuring leaders from Ava Labs, Polygon Labs, GMX, Liquity, and more.Specific responsibilities: • Define market positioning and content direction. • Recruit guest and maintain relationships on an ongoing basis.• Research topics and define discussion outlines.

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  Multisig labs

  Jan 2024 - now

  Multisig Labs, a venture-backed start-up supported by CoinFund, Framework, and Silvergate, spearheads initiatives for the GoGoPool protocol. A leader in the Avalanche ecosystem, GoGoPool is the driving force behind the development of essential tooling to enable seamless L1 launches and the widespread adoption of L1 technology across the blockchain industry.Current responsibilities: advise the team and collaborate on a number of subjects such as business development, strategic direction, and legal process. Show less Specific achievements:• Drove substantial growth in TVL, scaling from 390,000 AVAX staked in the protocol to over 1,200,000, with total USD value increase from 18.7M to 66.9M. • Scaled the number of validators/minipools from 142 to over 300, representing over 20% of the nodes validating the Avalanche C-Chain and significantly enhancing network decentralization and resilience.• Designed and implemented comprehensive roadmaps for DeFi strategy, business development, and marketing operations, establishing a strong foundation for organizational growth.• Recruited, shaped, and trained high-performing teams to excel in their roles, driving operational excellence and achieving impactful results.• Co-led the initial development of a transformative new whitepaper, setting the foundation for the next evolution of the product. Show less

  • Advisor

    Nov 2024 - now

  • Head of DeFi

    Jan 2024 - Nov 2024
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  Avant protocol

  May 2024 - now

  Avant is a leading-edge, fully on-chain delta-neutral token project with a broader trading mandate. Comparable to Ethena, Avant is designed to deliver significantly higher yields with an optimized risk-reward ratio.The protocol prioritizes security with an industry-leading approach: double audits by Omniscia and Dedaub, a Fireblocks trading account monitored by Hypernative, robust diversification, and a well-funded insurance reserve.Responsibilities: Define and drive go-to-market strategies, lead the investor relations process, and direct the liquid fund (TVL) investment process. Additionally, I oversee day-to-day operations, develop scalable processes to support growth, and establish strategic partnerships with other projects to strengthen Avant's ecosystem and market presence. Show less

  • Chief Operating Officer & Head of BD

    Nov 2024 - now

  • Advisor

    May 2024 - Nov 2024