Experience

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  Groupe seb

  Jul 2020 - Jan 2021

  Digital marketing & communications intern

  Digital Marketing: Member of the primary team in charge of executing transversal campaigns to promote the sales processes of the organization, being in charge of the design and layout of graphic pieces and their diffusion.Communications: Monitoring and supervision of social media activity for the brands’ social networks, acting as a bridge between the managing agencies and Groupe SEB and ensuring the proper alignment of the generated content and internal marketing guidelines. Also, in charge of endomarketing processes, responsible for informing the company's collaborators those campaigns and launches that are initially directed to the consumers.Event planning: Active part of the planning, diffusion and execution of corporate events, such as charity events of the IMUSA- SAMURAI Taller de sueños Foundation. Show less

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  Groupe seb

  Mar 2021 - now

  In charge of managing a substantial commercial budget for ATL and BTL marketing strategies to drive end-consumer sales.Coordinate with marketing agencies and maintain relationships with Amazon Ads to achieve significant sell-out goals through strategic content, traffic generation, brand positioning, and advertising campaigns.Increase market share in the Cookware, Kitchen Electrics, and Small Domestic Appliances categories using market analysis to enhance brand presence.Collaborate closely with the Marketing team to develop products that align with customer needs and market trends. Show less E-Commerce: Contributing to the development of strategic plans aimed at driving growth and success, particularly in Rowenta products such as Steam Irons, Handheld Garment Steamers, and Steam Stations. Working closely with Product Marketing to develop and manage new forecasts, ensuring constantly alignment with market trends and customer needs.Digital Marketing: Responsible for building the strategic promotional calendar and identifying market share opportunities. Presenting at monthly business reviews, providing updates on the progress towards meeting strategic goals and highlighting and identifying any key issues. Show less E-commerce: Analyst for the Amazon USA account, reporting directly to the National Account Manager. Responsible for sales analytics and procurement processes, assisting in the sales optimization process. Knowledge in Vendor Central and Seller Central.Digital Marketing: Responsible for guaranteeing the platform's overall operational excellence through content strategy management, catalog maintenance, inventory management, reporting and customer reach strategy formulation and execution. Knowledge in Salsify. Show less Digital Marketing: General administration of advertising process and strategic management of social networks, emphasizing on traffic generation for Ecommerce and Retail channels.CRM: Co-leader for the execution of costumer relationship strategies covering IMUSA, IMUSA Home&Cook, SAMURAI and TEFAL; Working alongside with different product categories to generate sales through the implementation of data bases and analytics.Sales: Controlling and reporting for IMUSA Home & Cook’s digital channels. In charge of budget management, development of omnichannel commercial strategies and ground-up development of dashboards for visualization, monitoring and optimization of sales originating from WhatsApp and Rappi. Show less

  • LATAM Content Lead

    Jan 2025 - now

  • Senior E-commerce Activation Associate

    Feb 2024 - Jan 2025

  • Senior E-commerce Associate, Amazon

    Jun 2023 - Feb 2024

  • E-commerce Analyst, Amazon

    Feb 2022 - Jun 2023

  • Retail Digital Channels Analyst

    Mar 2021 - Feb 2022
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  Flores del este

  Jan 2025 - now

  Sales consultant