Experience

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  Metro cash and carry

  Apr 2013 - Aug 2013

  Sco intern

  My tasks included the monthly reporting of sales, creating custom links for traffic tracking and various marketing activities, such as creating newsletters and promotional SMS texts.

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  Nielsen

  Sept 2013 - Sept 2016

  My experience in Nielsen is related to account management in the core business – Retail Measurement Services (RMS), with responsibilities in business development and consultancy for a portfolio of strategic clients in the following industries: Beverages, Snacks, Coffee and Confectionery. Upon finishing the graduate program, I have joined the Client Service team in RMS, taking full accountability for a portfolio of Nielsen clients, delivering insights and managing the day-to-day relationship.Apart from my role in Client Service, I was the Marketing & Communications representative for the Romanian office, responsible for promoting the brand image internally and making sure everyone was compliant with Nielsen’s visual identity. One of the most successful projects I have coordinated is the launch of Nielsen Romania Update, a quarterly newsletter prepared for Nielsen’s clients. Show less

  • Account Executive

    Jul 2014 - Sept 2016

  • Account Executive Trainee

    Sept 2013 - Jun 2014
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  Heineken

  Sept 2016 - Nov 2017

  Market measures manager

  Full ownership of market measurements reporting (Nielsen & Brewers).

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  Jti

  Dec 2017 - now

  Traditional Trade channel management. Business ownership on a PowerBI project combining data from different internal systems in order to easily see real-time overall investment at POS level.As of Jul '21 I have also taken on the management of our merchandising agency and of the Budget & Admin team, in charge of budget planning / monitoring and the overall contracting flow for TT & HoReCa. Coordinating a total of 6 FTEs.Main achievements:• redesigned the entire Trade Marketing contracts flow (from proposal phase to signed contract) by unifying different users’ data input throughout the process, removing redundancies and implementing digital signatures• revamped the internal audit of merchandising services, by improving the old ways of working and switching to fully digital reviews• successfully coordinated and enhanced the National Investment Plan, a yearly budget exercise that takes into account current and future Trade Marketing needs & investments Show less

  • Brand Equity Manager Winston

    Jan 2025 - now

  • Brand Equity Manager Sobranie

    Apr 2023 - Dec 2024

  • Trade Marketing Planning & Analysis Manager

    Jan 2019 - Mar 2023

  • Trade Strategic Insights Manager

    Dec 2017 - Dec 2018