Experience

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  Furor products

  Mar 2003 - May 2004

  Pr and media coordinator

  Web Site development, advertising, public relations, visual merchandising and buying. Consultant of international trends, from Italy.

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  Yoox

  Jul 2004 - Oct 2004

  Pr and press office internship

  PR Assistant and Art Direction Assistant: special projects with Giorgio Correggiari.

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  Nine west méxico (piagui grupo)

  Mar 2005 - Feb 2011

  Marketing and image coordinator

  Function: Marketing and Image Coordinator (2007-2011) Image Supervisor (2005-2007)Marketing: Competence studies, advertising campaign image, promotions launch, sales strategies, budget administration and business plan. Market research and new brands development.Public Relations: PR strategies. Image coordination for catwalks, season’s presentations, VIP venues and press events. Press release edition and media coverage strategies. Buying: Suppliers research and negotiation, promotional gadgets selection and buying. Stock follow up and product flow analysis. General product and collections buying and design guidelines. Visual Merchandising: POP image coordination, windows, furniture and display development. Trends, image and brand training and conferences for department stores customers and sales force. Supervision: Sales force and point of sale image supervisor. Design and Building: Concessions deals, design and openings at department stores (Liverpool, Palacio de Hierro, Sanborns and Sears). Architects coordination for boutiques design and openings. Show less

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  Boui boui

  Feb 2011 - Mar 2014

  Creative director

  E-commerce development, buying and sales strategy, digital Marketing and Brand Image.

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  Velvetine

  Aug 2013 - Oct 2015

  Freelance fashion designer

  Patterns development for handbags and freelance fashion design and marketing.

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  Deby debo (brin de fil)

  Nov 2013 - Feb 2014

  Assistant fashion designer

  Prints and embroidery development. Trends research and definition. Technical specification sheets. Collection design and development.

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  Le grand bal masque de kamel ouali

  Jun 2014 - Jul 2014

  Design and production

  Design and creation of show costumes for the dancers.

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  Manu reas

  Aug 2014 - Sept 2014

  Production assistant

  Production of the Spring/Summer 15 collection for the Fashion week in Paris.

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  Groupe beaumanoir

  Oct 2014 - Mar 2015

  Assistant fashion designer

  Trends research, inspiration shopping, presentations, clothes, embroidery and prints design, collection plan/line sheet, technical sheets and following process with sales, buying and pattern making departments.

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  Ken okada paris

  Nov 2015 - Dec 2015

  Fashion design and production

  Assist Ken Okada with the choice of fabrics and models for fashion show and for commercial use. Production and sales.

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  Fashion business

  Feb 2016 - Oct 2016

  Consultant

  Retail, commercial strategy, marketing, brand image, design, new technologies and product development.

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  Débh herrera fashion designer

  Oct 2016 - now

  Creative director