Experience

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  Summer camp music festival

  Jan 2010 - Aug 2012

  Market research coordinator

  Annual four-day music festival attracting 20,000 plus attendees-Developed large-scale survey-based market research plans to assess opportunities for revenue increases, measure marketing efficacy, and identify key brand attributes-Conducted thorough monitoring and analysis of social media and web analytics-Cleaned and combined data sets and analyzed results to generate actionable media campaigns, strategies, and content to increase brand exposure and community engagement -Utilized data to develop databases for future analysis-Coordinated and managed teams and time lines to effectively execute research and marketing plans-Monitored project progress and provided regular updates to management Show less

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  The graduate center, city university of new york (cuny)

  Aug 2012 - Jun 2014

  Masters of arts degree and doctoral certificate, digital humanities program

  M.A. in Digital Humanities, Doctoral Certificate in Interactive Technology and PedagogyOver 10,000 Thesis Downloads, Most Downloaded MA Thesis, 3.7 GPA, High Honor Roll, Elected Doctoral Students Council Representative, Elected OpenCUNY Board RepresentativeLink to Masters Thesis:http://academicworks.cuny.edu/gc_etds/237/ In the cutting edge Digital Humanities program, I engaged my passion for digital technology and media, gaining sophisticated expertise of the technologies and tools that comprise the modern business landscape and in-depth knowledge of the appropriate social and cultural theories to understand and successfully navigate the broad changes facilitated by digital technology.In the Interactive Technology and Pedagogy program I applied this knowledge and scholarship to effectively comprehend and meet the challenges and opportunities and arising from the melding of traditional learning programs and processes with modern, technological developments. Show less

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  The capitol theatre

  Sept 2012 - May 2014

  Director of strategic research and marketing

  An historic landmark 3,000 seat state of the art concert venue-Created and implemented large-scale market and attitudinal research projects to identify and assess opportunities for revenue growth, increased brand exposure, and to develop quantitative and qualitative measurement frameworks-Monitored and mapped social media activity using sophisticated analytics software, including Twitter mapping, to identify key nodes and points of virality-Cleaned and analyzed data collected from various sources with software such as Excel, SPSS, and R-Utilized results to develop, implement, and manage data-driven marketing campaigns and event plans that effectively built community, increased engagement, and succinctly communicated Capitol Theatre brand image across diverse platforms-Implemented continued market research and analysis campaigns to measure marketing and event efficacy, improving project performance in real-time and staying abreast of current market trends -Created professional data visualizations and presentations to report findings to top-level management and entities like the Port Chester Town Council-Advised management strategically on actionable insights, new methodologies, opportunities, and risks Show less

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  Resolution media

  May 2014 - Apr 2015

  Social media strategist

  -Managed branded social accounts across all channels and platforms, autonomously executing campaigns and coordinating related personnel for clients like Hasbro and KISS-Developed and implemented strategic and tactical social and digital media plans utilizing data and analytics to allocate budgets, define goals and KPIs, and effectively communicate insights to key client stake-holders-Prepared client presentations, including quarterly reviews, landscape and competitive analyses, and POVs on contemporary trends-In 11 months, implemented several successful campaigns that delivered engagement rates triple that of industry benchmarks and generated over $2.5 million in revenue Show less

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  Acronym

  Apr 2015 - Mar 2017

  Strategic marketing manager

  -Develop detailed strategic marketing plans for Fortune 500 companies like Godiva, Paramount Home Entertainment, Four Seasons, and SAP -Craft and execute custom research projects to provide key insights about audience segmentation, consumer behavior, competitive landscape, and trending social media conversations and influencers to further enhance strategic marketing planning and development -Translate data-driven marketing strategies into well-executed campaigns, like a hyper-targeted social media plan for a major retail client that drove a 551% increase in website traffic with 86% new users -Manage vendor relationships with strategic research partners like Sysomos and Simmons-Develop client relationships through outreach, in-person presentations, and by offering a consultative approach to strategic customer service, driving revenue from additional scopes of work Show less

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  Prestige brands, inc.

  Jun 2018 - Apr 2019

  Social and emerging media manager

  Brands: Anacin, B.C., Boudreaux’s Butt Paste, Chloraseptic, Clear Eyes, Compound W, Dramamine, Dentek, Efferdent, Goody’s, Luden’s, Monistat, Nix, Orabrush, Summer’s Eve -Managed a portfolio of legacy CPG brands, leading a shift to a digital-first strategy supported with a unified message infused with core brand values, a modern image, transparent marketing, and a cohesive user experience -Successfully fulfilled broad scope of responsibilities, including managing: $3MM paid media budget across 14+ CPG brands, team of 3 social media strategists, external agency partners, paid media teams, influencer vendors, and various platform and technology partners to create an ecosystem that supported strategic goals and vision-Enhanced paid media performance through a successful shift to a full funnel strategy, improving ad recall performance by 13% -Drove sales on Amazon, a key directive from senior leadership, by initiating traffic-driving campaigns that fueled a 77% increase in click-through rates-Led $1.2MM RFP process with multiple vendors, including drafting the RFP and all relevant documentation and managing partner evaluations and selections-Re-built paid media and content management platform and critical processes governing day-to-day functioning of the department-Supported organizational business needs by implementing a Year-to-Date reporting structure, including creating a customized reporting template and managing junior staff to successfully deliver 14 comprehensive brand reports -Managed brand crisis which involved developing a multi-stage response plan and coordinating with the legal, brand, Care, regulatory, and management teams to address over 300 consumer complaints and develop a future response plan -Identified relevant trends and areas of opportunity for content, strategy, competitive conquesting, and new product development through the creation of 25+ social listening queues, including tracking 2.5MM+ in earned media impressions Show less

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  Allstar products group

  Jun 2018 - Mar 2020

  Digital media manager

  Managing best-in-class social and digital media strategies across a portfolio of brands and products to increase brand awareness and drive sales.

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  Applied biological laboratories inc.

  Mar 2020 - Jan 2021

  Social media marketing manager
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  Social mobile

  Jan 2021 - May 2022

  Marketing director

  In my role as Marketing Director I was responsible for all aspects of marketing, including digital as well as traditional PR efforts. While with Social Mobile, I helped facilitate tremendous organic growth through the publication of thought leadership in key publications like Wired and others and produced case studies with partners like Google and T-Mobile. I also helped achieve significant brand recognition in the form of submitting and winning various awards, like a short list at the Global Mobile Congress and Fastest Growing Tech Company in South Florida. Show less

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  Just global, inc.

  Aug 2022 - Aug 2023

  Supervisor

  At Just Global, I guided Fortune 500 B2B tech brands in shaping effective paid social and digital media strategies. I led a team of four and implemented data-driven social media campaigns that have bolstered conversion rates by 20% for major client initiatives. My responsibilities spanned managing the ideation and rollout of campaigns across various platforms and closely collaborating with creative teams to produce digital assets that adhere to best practices and yield results. The stewardship of substantial paid media budgets and the continual analysis of performance data to pinpoint and leverage optimization opportunities also proved integral in my role.Beyond teamwork with pivotal internal stakeholders and overseeing multiple direct reports, I play a key role in supporting new business ventures and thought leadership. This includes performing comprehensive audience and industry analyses to unearth crucial insights and formulate innovative strategies. The thought leadership and blog pieces I have authored on prevalent trends in the social and digital media realms, notably a piece on Twitter's evolution featured in Ad Age, have also helped showcase my expertise and passion for digital technology. Show less

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  Sammy kret marketing services

  Sept 2023 - now

  Founder & digital marketing strategist

  I leverage my extensive digital marketing experience to help businesses across diverse industries achieve growth and enhance their online presence. At Sammy Kret Marketing Services I provide a comprehensive suite of services, including:Social & Digital Media Strategy: Develop and execute high-performing campaigns driving engagement and conversions for clients in B2B tech, CPG, and electronic music spaces. (Increased website traffic by 25% and on-site business by 10% for a South Florida client through a targeted social media advertising campaign.)Cutting-Edge Media Knowledge: Maintain a deep understanding of best practices across social and digital channels, leveraging cutting-edge knowledge to develop and implement expert strategies that drive real business results.Content Development & Marketing Strategy: Create engaging content that elevates brand presence and fosters audience engagement, particularly for clients in the travel, hotel, beach hospitality and electronic music industries.Data Analysis & Performance Optimization: Analyze campaign performance data and implement data-driven strategies for continuous improvement and maximum impact.Brand & Digital Presence Management: Develop data-driven brand identities and ensure consistent and impactful presence across platforms for various clients.Influencer Marketing & Partnerships: Facilitate brand recognition and build authentic connections through strategic influencer partnerships, including with recongized art, fashion, and food brands.Integrated Marketing Solutions: Develop and implement cohesive communication and marketing strategies across various channels. Show less