Experience

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  Allianz

  Feb 2008 - Mar 2013

  Responsible for the proper launch of direct sales of insurance and financial products. Tasks: Create marketing strategy focusing on direct sales and e-marketing, introduce CR solutions. Responsible for budget allocation, supervising campaign operations. Drive sales through database marketing to online channels. Organise online and offline promotions. Keep contakt with partners and agencies

  • Digital Marketing Specialist

    Feb 2012 - Mar 2013

  • Marketing Manager

    Feb 2008 - Jan 2012
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  Budapest metropolitan university

  Oct 2014 - Dec 2018

  Marketing specialist

  The largest privately owned higher education institution in Hungary.Managing strategic marketing projects, budget planning. Introduction of new CRM system (Sales Manago)Product Owner of the the first TEDxBudapestMetropolitanUniversity event, development of a special CRM program for secondary schools, launch a new IT programming course (JUMP) and marketing management of other post-graduate studies.

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  Seasonal ltd

  Jan 2017 - Sept 2022

  Cpo and leader digital strategist

  B2B2C digital platform that connects small producers' offerings with customer needs. Tasks: development support for digital sales platform (UX and service design process) Planning and creating database building campaigns that supports sales activities Researching business partners, establishing agreements and partner collaborations Keeping contact with investors, agencies, partners, professional organizations

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  Marquard group hungary

  Oct 2022 - Mar 2024

  Senior brand manager

  Responsible for develop and implement a comprehensive brand and digital strategy align with business goals and objectives. Define and maintain brand positioning in the market, understanding the target audience, their needs, and market trends to identify opportunities for differentiation. Collaborate with cross-functional teams to create, launch, and manage marketing activities, campaigns and CRM activities. Conduct market research and competitive analysis to gain insights into market trends, consumer behavior, and industry best practices, using this information upon brand decisions. Develop and oversee the brand budget, ensuring efficient allocation of resources to achieve brand objectives and return on investment. Collaborate with internal and external stakeholders, including agencies and B2B partners. Show less

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  Hvg kiadó zrt

  May 2024 - now

  Marketing team leader