Experience

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  Alternative factory

  Feb 2013 - Jun 2013

  Assistant business dev.

  Développement commercial d’une micro-entreprise dans le domaine de la communication vidéo• Phoning/Emailing• Suivi d’actions commerciales• Etude du marché au niveau local

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  Fmad

  Mar 2014 - Sept 2014

  Assistant business dev./planning stratégique

  Participating in advertiser-agency briefs and conducting market research and benchmarking to inform strategic recommendations.Developing and presenting strategic recommendations for communication campaigns and managing relationships with clients and vendors.Coordinating and executing communication campaigns, and supporting business development efforts.

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  Veolia water

  Sept 2014 - Oct 2015

  Chargé de communication

  Developed and executed 360 Marketing campaigns, including product presentations, case studies, and technical sales materialsManaged web content and performed analytics to optimize website performanceLed a Virtual Reality project from concept to launchSuccessfully managed and completed multiple print projectsConducted market research, benchmarking and analyzed sales performance to inform business decisions.

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  Perfect industry

  Oct 2015 - Sept 2016

  Responsable marketing & communication

  At Perfect Industry, I had the opportunity to work with industrial leaders to improve their production performance and team collaboration by implementing digital, open and rapidly interfaced devices. We helped our clients to leverage the intelligence of industry 4.0 without heavy investments or risks. We work for both big groups and SME's that have realized the potential of digital transition for their industrial park.In my role as a Marketing & Communication responsible, I was responsible for:Developing brand territoryCreating creative briefs and strategic recommendations for marketing materialsConducting environmental and competitive analysisImplementing a Branded Content and Social Selling strategyI am experienced in creating, implementing and tracking marketing strategy, with a good understanding of brand management, digital communication and social selling. Show less

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  Hec paris executive education

  Sept 2017 - Apr 2018

  Chef de projet e-crm

  • Driving change management by supporting stakeholders in the adoption and implementation of MS Dynamics CRM.• Maintaining and updating databases by ensuring data accuracy and completeness.• Creating queries for marketing targeting by analyzing data, defining and adjusting KPI's, and reporting on campaign results.• Implementing marketing automation using Marketo to create and track nurturing campaigns.• Leveraging my experience with Marketo and CRM tools to improve data analysis and marketing automation. Show less

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  Bryj

  Feb 2019 - May 2023

  • Defined product vision and roadmaps, identified user needs and coordinated with IT teams to ensure successful project delivery.• Expertise in Scrum mastering, sprint management, and writing product requirements and user documentation.• Led design and user testing workshops with UX design teams and R&D workshops with IT teams.• Key role in defining and implementing Product Marketing Strategies and monitoring Product Success Metrics for ongoing improvement and growth.• Demonstrated ability to drive product development and meet key performance indicators, resulting in successful product launches and growth in user engagement. Show less • Managed a client portfolio worth a million euros• Onboarded clients and integrated solutions into their technical ecosystems• Provided guidance on marketing strategy and delivered ongoing training and support• Managed client requests, identified upsell opportunities and delivered advanced project management services as needed• Achieved high renewal rates of >95% and consistently delivered exceptional customer service• Collaborated with key clients such as Orange Bank, Allianz, Les Cinémas Pathé Gaumont, Pôle Emploi, Somfy Protect, Pages Jaunes, SNCB, Micromania, Orchestra, Malakoff Humanis... Show less

  • Product Manager (SAFe POPM Certified)

    Jul 2021 - May 2023

  • Customer Succes Manager

    Feb 2019 - Jul 2021
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  Asfel

  Jun 2023 - now

  Founder & project director

  Spearheading a dual-purpose project in the Dadès Valley, Morocco, focusing on sustainable essential oil distillation and renewable-energy-powered cryptominingDesigned and implemented a distillery to process 50 hectares of Damask roses and native aromatic plants (e.g., Artemisia, Immortelle, Lavender)Built strategic partnerships with international clients, including Lush and Nateva, to secure purchase agreements and fundingIntroduced a cryptomining facility leveraging solar energy, with scalable capacity from 3 MW to 10 MW, aligning with ESG goalsCollaborated with technical experts like Stratmining and Shamisyah to optimize mining operations and ensure synergy between agro-industrial and IT infrastructureEstablished a roadmap for product certification (organic and ISO standards) and market expansion in high-value segmentsKey achievement: Attracted investors by combining innovative sustainability practices and high-growth technology integration Show less