Experience

• 

  Colgate palmolive

  Jun 2014 - Aug 2014

  Marketing intern
• 

  Condé nast spain

  Oct 2015 - Sept 2017

  • Marketing Analyst

    Oct 2015 - Sept 2017

  • Marketing Intern

    Oct 2015 - Jan 2016
• 

  Anaconda foods s.l

  Sept 2017 - Feb 2021

  Head of marketing

  •Spearheaded the company as its first employee, providing comprehensive support to the founder in incubating a snack brand rooted in health, design, and genuine values.•Led the end-to-end process of developing and launching seven distinct products, engaging in extensive research and development, design briefings, understanding target demographics, and market context.•Drove commercial success within a year, securing strategic product placements in renowned points of purchase: Starbucks, Vueling, Air Europa, Iberia, Iberia Express, Galleries Lafayette. Elevating brand visibility and market penetration. Show less

• 

  Balene

  Feb 2021 - Apr 2024

  Chief marketing officer

  As the second employee of Balene, I directed the brand’s marketing strategy and positioning from its seed phase. My key contributions included:•Established brand identity and aspirational positioning, enabling competitive relevance in the highly contested toothbrush category.•Positioned Balene as the 3rd largest toothbrush company in the Pharma Channel in Spain with a market share valuation of 5.6%, surpassing industry giants Oral B and Colgate.•Forged commercial relationships and directed road-to-market strategy for major retail outlets, including successful collaboration with El Corte Inglés, Carrefour, Druni... •Executed a successful communication campaign, including television investment with notable mentions in prime sections, contributing to brand visibility and market recognition. Show less

• 

  Isdin

  Apr 2024 - now

  Marketing manager

  Balene was successfully acquired by ISDIN, marking a significant milestone in my professional career. As the brand's marketing director, I played a key role in ensuring a seamless integration between both brands throughout the merger process.