Experience

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  Food for a thought restaurant

  Jan 2008 - Aug 2013

  Manager

  I ensured a hospitable environment for all patrons of the restaurant through management of individual issues, the complex system of people, the service staff as well as the production staff, and the processes. Outreach in the community through events and social media, as well as financial recording and cash management was a main role of mine.

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  Warwick forest active retirement community

  Mar 2012 - Mar 2015

  I promoted and marketed the active retirement lifestyle to individuals interested in securing their future plans and ultimately boosting occupancy in the community by creating lasting relationships through sales, social media and outreach opportunities.I have sold $3.1 million in entrance fee sales, $500k annual rental fee revenue from 21 Independent Living move-ins , 3 Assisted Living move-ins, 4 short-term stay move-ins, and 9 wait list memberships.I also designed and presented community group presentations at marketing events held 1-2 times per month, provide community tours showing benefits to suit prospect’s unique and specific needs, & counsel on appropriate, individualized financial options including long-term care cost and insurance analysis. I also led for creating the Social Media and implementation plan for Facebook and the community blog, overseeing employees and residents involved in social media content development. Show less I managed a CRM database of prospect information, produced marketing reports, and increased sales through calls and the creation of marketing materials including research and analysis of the local competition. I also designed, assembled, maintained and distributed marketing materials, and reviewed admissions paperwork. Mainly, I updated and improved the rehabilitation center to a more patient-centered approach with a new pre-registration and admissions system, streamlining customer service. Resolved issues arising from rehabilitation guests to ensure the best experience and ultimately increase referrals Show less

  • Marketing Manager and Counselor

    Feb 2013 - Mar 2015

  • Marketing Assistant & Physician Liaison

    Mar 2012 - Feb 2013
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  Riverside health system

  Mar 2015 - Aug 2017

  Director of marketing & business development

  Strategic marketing partner, developing business and marketing strategies and analysis for business growth in the Peninsula. Top projects: · Innovated branded content approach with local news site (dailypress.com/livewell) to increase website traffic, brand awareness and brand affinity through completely digital platform, resulting in 1.9 million user engagements over three months· Project lead in system website redesign (riversideonline.com); the lead in 4 service line sites completed; the project lead of development for 10 service line sub-sites · Developed marketing strategy for orthopedics, fulfilling production direction and campaign implementation· Launched successful marketing event promotion with first Facebook live events · Lead first “Day of Giving” fundraising social campaign· Launch of first multi-channel digital advertising campaign (geofencing, retargeting, and SEM) that tracks and targets consumers through the purchase funnel Show less

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  Attane

  Aug 2017 - Sept 2020

  Account supervisor

  Using my passion for and background in senior living, I have a strong understanding of this business and the direct relationship to our consumer’s mindset. Client goals are always top priority. This role often presents challenging conversations about strategic focus for marketing plans and how to best pivot as needed to find the most optimal solution – short term and long term for clients. I pride myself on being a resource for clients and my team members to result in best performance outcomes, while making work fun. Specifically, I lead and oversee the following: • Client relationship, including client concerns (spoken/unspoken)• Client discovery and planning • Strategy development & marketing plan presentation• Communication of innovative and strategic POV’s • Presentation of complex work • Management of creative feedback• Fun and open team atmosphere• Ensuring strategic alignment for project success• Lead team members• Keeping current on impactful industry changes • Growing existing client work as appropriate • Management of large budgets, performance and projections for clients and leadership Show less

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  Windsormeade williamsburg

  Sept 2020 - Sept 2021

  Marketing & sales director

  Responsible for all aspects of the Marketing Department including the development and execution of the marketing strategy and tactical plan. Primary successes include improved positioning to align with market expectations and demand, leading the sales team to secure/exceed community goals while maintaining the yearly budget. - Developed and maintained a marketing budget and flexible tactical plan for pivoting as necessary to hit lead generation and lead nurturing goals. Tactical plan execution included website updates and development, marketing events, direct mail, collateral development, digital advertising, PR, email marketing and automation, relationship development and sales strategies - Led the marketing and PR agency in updating collateral, website copy, direct mail development and planning for launching Enquire’s marketing automation program - Prepared weekly and monthly reports and forecasts of residency turnovers - Managed and coached three salespeople to meet sales goals for all service levels, tracking sales progress and successes in Enquire’s CRM - Developed new IL finishings standards and options to differentiate residences from competitors - Led operational improvements including new processes for move-ins and transfers, the maintenance turnover process, resident handbook language and organizationGoals hit/exceeded in FY20 during COVID: - Exceeded IL occupancy goals on average by 2%+ each month - Maintained AL and MC occupancy goals - Exceeded healthcare occupancy goals on average by +4% - Increased priority list by 12% over the course of a year, during COVID Show less

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  Varsity

  Nov 2021 - now

  Sr. account strategist

  Develops the client’s business strategy, leads the creation of marketing plans, recommendations and solutions, and oversees the execution of projects from start to finish. Earns the confidence of and builds a strong working rapport with clients and internal teams.clients and the internal agency team.