Deniz Çakır Üçbenli

Deniz çakır üçbenli

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location of Deniz Çakır ÜçbenliIstanbul, Türkiye
Phone number of Deniz Çakır Üçbenli+91 xxxx xxxxx
Followers of Deniz Çakır Üçbenli433 followers
  • Timeline

    Aug 2007 - Sept 2008

    Business Analyst

    Dun & Bradstreet Turkey
    Sept 2008 - Oct 2016

    GTM - Strategy & Planning Assistant Manager

    LG Electronics
    Türkiye
    Current Company
    Aug 2017 - now

    Marketing Communications Manager

    Simfer Global
  • About me

    Marketing Manager

  • Education

    • Karadeniz teknik üniversitesi

      2001 - 2006
      International relations
    • Beşiktaş sakıp sabancı anadolu lisesi

      1997 - 2001
  • Experience

    • Dun & bradstreet turkey

      Aug 2007 - Sept 2008
      Business analyst

      - Preparetion Business Information Reports on companies based on the enquiries in order to supply credit limit, rating, financial strength and risk analyses of the companies.

    • Lg electronics

      Sept 2008 - Oct 2016

      Strategy;- Assisting General Manager in strategic decision making process- Identifying where channel growth will come from and how LGETK can capture these opportunities- Managing and preparing LGETK year + 3 country plan- Performing various financial analyses or supporting on projects, cost containment or revenue enhancement opportunities, and related recommendations such as sales deduction, marketing expenditures, headcount, productivity, other fixed costs and overheads or comparative industry analysis- Providing assistance for Terms & Conditions preparation in light of the account planning studies and P&L analysis - Undertake detailed reviews of businesses, markets and competitive landscapes. Prepare reports for top level management.GTM;- Implementing GTM modules (ASAP, Game Plan, SOM, PP&T, ISM) & process and identify challenges & potential solution- Providing Go-to Market Strategies in line with the related BUs. - ROI assessment on marketing investments, pricing strategy, promotion strategy and trade terms management. - Promotion analysis to set up effective promotion strategies with PMs.- Conducting market surveys-regular market check on a weekly based (In store communication, sales status, sales trends, competitor status)Sales Planning;- Preparing and tracking weekly, monthly and yearly sales plan for each business units. - S&OP management (Sales and Operation Planning)- Sales track, MP, LTI, WOS- Sales revenue management. - Building a collaborative account plan which establishes a baseline understanding of partnership expectation & measures for success - BU and account based profitability , trade investment , performance analysis for top level management.- KPI Management for sales team. Calculation sales incentives quarterly, biannual and yearly based.- BU and account based profitability , trade investment , performance analysis for top level management.- KPI Management for sales team. Calculation sales incentives quarterly. Show less - Managing Sales Order Operations- Developing, implementing administrative policies, programs, and procedures, in alignment with corporate requirements- Planning, Process & Training: including management of systems and data integrity and segment specific business needs - Accurate management report& analysis (daily sales report, monthly display vs sold product report, weekly back order and return report)- Monitoring sales pricing and price registration- Managing Trade Operations between customer and company, in terms of Sales Expenses, Sales Deductions, Customer Rebates- Providing periodically business analysis- Maintain & Managing Return process and policy- Communicate activities to Marketing Managers, pricing, programs, events - Acquire and maintain product knowledge in order to handle requests appropriately- Work closely with Sales and Finance in validating the processed sales number Show less

      • GTM - Strategy & Planning Assistant Manager

        Apr 2011 - Oct 2016
      • Sales Admin Assistant

        Sept 2008 - Apr 2011
    • Simfer global

      Aug 2017 - now
      Marketing communications manager

      • Managing all marketing activities for export countries.• Providing insights that support strategic decision-making and for use in internal presentations by senior leadership.• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors• Produce ATL & BTL projects online and offline channels to develop new ideas, to create new strategies to implement ideas.• Provides market and competitive insights through presentations and reports to the Executive Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation.• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.• Marketing budget management for all export countries.• Manage brand support programme; Turquality processes and general incentives implementations • Turquality Project management• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modeling and analysis.• Organisation of international fairs Show less

  • Licenses & Certifications

    • Digital transformation mini mba

      Istanbul chamber of industry
    • Marketing management

      Istanbul chamber of industry
    • Strategic management

      İstanbul i̇şletme enstitüsü
  • Honors & Awards

    • Awarded to Deniz Çakır Üçbenli
      Best Product Idea LG Electronics Aug 2016