Grace Lin

Experience

• 

  Black Alice

  Mar 2009 - Oct 2011

  Sales Coordinator & Brand Manager

  - Coordinating with work days and sales efforts between colleagues- Providing exceptional personalized customer service from point of sale to after sale service- Analyzing market trend and customers’ demands to acquire stocks that meets the needs- Creating awareness of shop and goods through social media - Communicating with customers to network and maintain regular customer base

• 

  Brady Corporation

  Dec 2011 - Jun 2013

  Marketing Assistant

  - Handled downstream marketing Support to all partners and distributors in the SEA region with Collateral creations such as sales tools, regionally translated physical and digital collateral- Ran regional events to engage end-users and to promote brand and product awareness to increase market share- Worked closely with Sales team to engage end-users and partners to collect leads and funnel to sales delivery

• 

  Liberty Insurance Pte Ltd.

  Aug 2013 - Jan 2016

  Marketing Executive

  - Copywrite and wordsmith new product offerings and launches to engage stakeholder over various digital and social platforms- Conceptualize and build year long campaigns tailored to business requirements and driven objectives with cohesive message, promotion, collateral and events- Build awareness, connections and synergy of company and brand by enforcing a single voice through brand custodianship

• 

  PayPal

  Mar 2016 - Dec 2016

  APAC Communications Coordinator

  - Drive regular engagement of the company’s most crucial stakeholders - internal staff, to build morale and rapport, and to embolden company values- Daily coordination of events, contents and media releases globally as a multi-nation joint effort- Promote and improve employee experience and cohesiveness in the global company

• 

  Enterprise Singapore

  May 2017 - now

  - 10,000 C-suites engaged in yearly networking engagements with Ministerial attendance- 25% increase in virtual engagements through set up of an in-house Virtual Studio and training of staff and partners to pivot to virtual networking during COVID- 10% increase in sustainability practices by Division within 2023 - 40% increase in effectiveness through training stakeholders on usage of digital tools such as event management systems and registration platforms- 2 event management systems were set up and conceptualized from scratch to promote digitizing in workflow- 99% successful delivery and execution of both local and foreign large-scale events with Ministerial attendance

  • Senior Associate

    May 2021 - now

  • Assistant Business Partner

    May 2017 - May 2021