Experience

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  Reka branding

  Jan 2017 - Nov 2017

  Creative director

  Co-founded a boutique brand and design agency with a value emphasis on providing strategic-led brand identity design solutions.Responsibility: Lead creative exploration, facilitate brand strategy exercise with a client, and supervise the design team to develop creative materials.

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  Credens

  Nov 2017 - Feb 2018

  Brand strategist intern

  Credens is an award-winning strategic branding consultancy thattakes focus to help clients to transform and win in today’s fast-paced industry.-Perform an industry overview and competitor analysis, in-depth interviews with business owners and consumers.-Clients: Online learning platform, consumer electronics store, traditional pharmaceutical

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  Pt arat desain internasional

  May 2018 - Sept 2018

  Creative strategist

  ARAT Design is an Indonesian based Design Firm that focuses onnurturing growth in brands & spaces-Develop strategic marketing communication plan and creative direction-Clients: satellite telco provider, human resource consultant, dairy products

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  Kantar

  Sept 2018 - Dec 2021

  • Going beyond the project administrative task and account management to formulate, synthesize, and validate hypotheses to pull meaningful insights for the recommendation.• Awarded with ‘Extra Mile’ title in an annual Awarding Night event. The recognition stems from his stellar contribution outside the day-to-day responsibilities such as: acting as chairman in the office committee, designing standardized project flow (work smart) for media research solutions, and enriching client reports using multiple data sources.• Helped piloting digital creative evaluation offering which later creating great demand from the client’s brand team and generates substantial business growth for Kantar creative expertise. Show less

  • Senior Research Executive

    Jul 2021 - Dec 2021

  • Research Executive

    Jan 2021 - Jun 2021

  • Research Associate

    Sept 2018 - Dec 2020
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  Bibit.id

  Jan 2022 - Nov 2023

  Senior customer listening & insights specialist

  • Acting as users' advocate to multiple stakeholder divisions including Product Manager, Growth, Product Marketing, and Creative.• Assist stakeholders in planning and implementing mixed methods of market research studies to understand users’ behavior and market insights to influence sharper decision-making in our product development and marketing initiatives.• Scope of research: segmentation, ad-hoc studies, user interview, social listening, advertising evaluation, and competitive intelligence.• Tools: Meltwater, Typeform, Asana, Figma, Holistics, Tableau Show less

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  Worldpanel by kantar

  Nov 2023 - now

  Account manager

  • Shifting to behavioral and commercial market research by helping clients understand their category, consumer profile, portfolio, and competition landscape.• Currently assigned to handle main-line consumer manufacturing client focusing on their nutrition (tea, soy sauce, soup stock) and ice cream category.• Led a team of 2 senior analysts.