Experience

• 

  Turkcell

  May 2005 - Aug 2009

  Sales executive / enterprise business

  - Managing the relationship with Accounts and establishing coordination between respective departments of client and Turkcell.- Developing strong relationships with customers, maintaining customer satisfaction.- Defining, implementing and improving Portfolio Management; managing the direct sales activities; driving the sales of new products and services.- Following-up new campaigns and customer retention programs.- Forecasting and reporting the business, building the pipeline for the future.- Initiating and coordinating various projects.- Managing Customer Counsellors and assuring full distribution. 收起

• 

  Nike

  Aug 2009 - now

  • Responsible of designated countries through 5 Distributors covering 22 countries in Central and Eastern Europe plus CIS. • Manage the assigned distributor base, work with the distributors on all relevant topics in close conjunction with Sales, Retail, Finance, Merchandising, Brand and Customer Ops. • Responsible for leading and supporting the Distributors to develop aligned long-term marketplace strategic plans. • Accountable for working x-functionally to develop accurate and realistic account plans, seasonal sell-in plans, marketplace transform strategies, forecasts and scenario plans. • Provide strategic direction and support to the Distributors to optimize distribution capacity and implement effective differentiation/segmentation in their markets. 收起 • Responsible of NW, YA and Tennis categories in +80 countries in Middle East, N. Africa, Central and Eastern Europe and CIS, delivering through designated Nike distributors. • Translate the global and EMEA category vision into marketplace relevant actions that are in line with the overall global focus for the categories in question. Act as category lead to ensure that NW, YA and Tennis categories are set up for success across all functions.• Accountable for the performance and results of Distributors’ teams within own discipline or department; identifying and resolving technical, operational and organizational problems; applying expertise to set directions. Adapts departmental plans and priorities to address resource and operational challenges; and makes decisions guided by policies and business plan that impact the level of service and the department’s ability to meet performance objectives.• Lead the Distributors’ teams in development of the Category seasonal concept, story and innovation plan. Assure the seasonal plan is fully integrated across business units and functions.• Maintain active and positive communication channels between Nike Distributors’ Team (internal) and Distributors Teams (partners). • Demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility.• Support key processes. Provides category/consumer insights and category forecasts.• Contribute to the development of the category sales strategies at the Distributor/account level, to maximize profitability for the company and distributor. • Drive marketplace management for NW, YA and Tennis. • Responsible for maximizing category business and driving the distributors’ teams to hit the seasonal revenue targets. Achieve assigned sales quota, supporting the sell-in of the Distributors. • Ensure execution of successful marketing strategies, advertising, promotions and public relation programs. 收起 • Responsible of NW, YA and Tennis categories in +80 countries in Middle East, N. Africa, Central and Eastern Europe and CIS, delivering through designated Nike distributors. • Translate the global and EMEA category vision into marketplace relevant actions that are in line with the overall global focus for the categories in question. Act as category lead to ensure that NW, YA and Tennis categories are set up for success across all functions.• Accountable for the performance and results of Distributors’ teams within own discipline or department; identifying and resolving technical, operational and organizational problems; applying expertise to set directions. Adapts departmental plans and priorities to address resource and operational challenges; and makes decisions guided by policies and business plan that impact the level of service and the department’s ability to meet performance objectives.• Lead the Distributors’ teams in development of the Category seasonal concept, story and innovation plan. Assure the seasonal plan is fully integrated across business units and functions.• Maintain active and positive communication channels between Nike Distributors’ Team (internal) and Distributors Teams (partners). • Demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility.• Support key processes. Provides category/consumer insights and category forecasts.• Contribute to the development of the category sales strategies at the Distributor/account level, to maximize profitability for the company and distributor. • Drive marketplace management for NW, YA and Tennis. • Responsible for maximizing category business and driving the distributors’ teams to hit the seasonal revenue targets. Achieve assigned sales quota, supporting the sell-in of the Distributors. • Ensure execution of successful marketing strategies, advertising, promotions and public relation programs. 收起 • Create profitable clustered account and channel level assortments. • Drive the Marketplace focus onto the consumer – utilizing insights, feedback, travel, account facing dialogue and analytics along with industry knowledge and awareness. • Partner within the cross functional team to allow the voice of merchandising to be heard. • Create and drive differentiation and segmentation strategy within Sporting Goods channel. • Present and lead Consumer Right Assortment discussions during account facing meetings. 收起 • On a seasonal basis, develop merchandising plan while achieving key territory Financial KPI’s. • Track sell-in, product mix, sell-thru, best & worst sellers of Nike Only Stores (NOS) end of every season and point-out gaps & opportunities with territory management team. Ensure to have the right differentiation & segmentation for Turkey territory. • Be a part of Running and Women Training category teams of Turkey; actively participate representing merchandising team in strategic plans, provide merchandising point of view and communicate market insights to category teams. • Develop and execute seasonal Territory relevant pricing strategy that considers internal and external dynamics, competition, and consumer willingness to pay. • Develop and drive Consumer Right Assortments (CRA) that drive mutual profitability, revenue growth and deliver on the brand promise. Ensure the alignment with country sales on CRA’s for each season via the use of 3 Seasons meeting. Achieve min 80% adoption rate in NOS Center of Excellence doors. • Partner with Category Merchandising in the set-up of the GTM, including sample sorting, visual merchandising. • Inspire and energize territory team with presentations in in-country GTM’s. 收起 -Executes country merchandising strategies against the retail distribution grid to ensure the brand is presented in all retail doors in a manner that creates a premium consumer experience.- Communicates differentiation and segmentation tools & strategies to category sales to enable the commercial teams to drive marketplace growth and health. - Creates forecasts in collaboration with category sales teams.- Ensures category assortments are optimized at retail via space and fixture planning with visual merchandising.- Optimizes assortments across categories to drive revenue and margin growth and to lead consumers and retailers to a new place. - Resolves cross-category wholesale/retail price issues, flow and distribution decisions.- Identifies and resolves duplication and gaps in product offering. 收起 - Responsible for Nike Sport Performance and Young Athletes category.- In charge of future, at-once and close-out sales; cancellation management; order management (gross to net management) to ensure revenue maximization; making use of marketing and seasonal initiatives; forecasts and reviews of sales; arranging retail visit schedules; spotting and reporting the SWOT of the stores; presenting account plans and pre-lines; preparing and actively participating in Small Value Accounts and Nike Only Store sell-in meetings; co-operating with Merchandising and Marketing teams to sell the desired product line; operating through SROC; analyzing and reporting the nature of the marketplace and sales.- Managing account base specific business planning and hitting the established revenue targets for each booking period.- Matching wholesales to retailers and consumer demand effectively to maximize sell-thru.- Demonstrating an understanding of product features and the ability to present to customers so that product concepts and innovations are realized and followed at retail level.- Demonstrating a knowledgeable understanding of competitors’ product and regional/national market strategies.- Focusing on every single door to maintain a stronger merchandising position and stronger brand presence against competition. Make sure that Nike presented space is the biggest in all doors of these accounts.- Demonstrating a strong knowledge of NEBIM stock control system.- Responsible for model practices in Nike Only Stores channel like Always Available project and pilot usage of the sales tool named Planet. - Maintaining the position in the communication task force as the leader of the social clubs and seasonal product clinic. 收起 - Responsible for Football and Nike Sport Performance&Young Athletes categories.- In charge of future, at-once and close-out sales; cancellation management; order management (gross to net management) to ensure revenue maximization; making use of marketing and seasonal initiatives; forecasts and reviews of sales; arranging retail visit schedules; spotting and reporting the SWOT of the stores; presenting account plans and pre-lines; preparing and actively participating in Small Value Accounts and Nike Only Store sell-in meetings; co-operating with Merchandising and Marketing teams to sell the desired product line; operating through SROC; analyzing and reporting the nature of the marketplace and sales.- Managing account base specific business planning and hitting the established revenue targets for each booking period.- Matching wholesales to retailers and consumer demand effectively to maximize sell-thru.- Demonstrating an understanding of product features and the ability to present to customers so that product concepts and innovations are realized and followed at retail level.- Demonstrating a knowledgeable understanding of competitors’ product and regional/national market strategies.- Focusing on every single door to maintain a stronger merchandising position and stronger brand presence against competition. Make sure that Nike presented space is the biggest in all doors of these accounts.- Demonstrating a strong knowledge of NEBIM stock control system.- Responsible for model practices in Nike Only Stores channel like Always Available project and pilot usage of the sales tool named Planet. - Maintaining the position in the communication task force as the leader of the social clubs and seasonal product clinic. 收起

  • Strategic Account Manager (Nike EMEA East Distributors, Eastern Europe)

    Oct 2018 - now

  • Category Sales Manager Nike Womens (EMEA East, Distributors )

    Oct 2017 - Oct 2018

  • CEE Distributors Category Sales Manager (Middle East&Eastern Europe)

    Jan 2017 - Oct 2017

  • WE Marketplace Merchandising Manager

    Oct 2015 - Jan 2017

  • CEE Marketplace Merchandiser

    Oct 2013 - Oct 2015

  • Brand Merchandising Manager

    Apr 2012 - Oct 2013

  • Nike Only Stores Sales Executive / Sports Performance and Young Athletes

    Aug 2010 - Apr 2012

  • Field Account Sales Executive / Football and Sports Performance & Young Athletes

    Aug 2009 - Aug 2010