Experience

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  Pakistan state oil (pso)

  Jun 2006 - Jul 2006

  Internee
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  Bullseye360

  Jan 2008 - Jun 2008

  Brand planning executive

  Core Responsibilities mainly comprise of Presentations to the clients & client servicing. Core Responsibilities: a. Presenting the Pitches for our clientele for both ATL & BTL activities. b. Brand planning for Re-launch & Launch different kinds of Products – High & low- Involvement Products c. Managing on ground activations & also coordinating for the respective with the clients.d. Conduction of Market survey for acquiring consumer insight for new products & existing products in new market. e. Responsible for Pre-execution & post Execution activities for all BTL & ATL Activities. Projects Completed a. Sales Force Activation – Standard Chartered Bank – February 2007b. ATL & BTL Promotional Campaigns – Bulls & Bulls (Sales Company)c. Brand Re-Launch Plan - Cornetto Love Sparks 2007 d. TV Program Execution Plan – Wikkid Plus 2007e. Brand Strategic Planning For Dalda f. Brand activation Plan for Tullo for Niche Market.g. Survey Conducted for Brand Launch of Haleeb Custard. Show less

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  Herbion international

  Aug 2008 - Jun 2011

  Assistant Manager – Clarée Personal Care DivisionMy current portfolio consists of planning & coordination with all CIS countries, USA & Canada to provide them the marketing support & to help them plan their activity for their respective location according to the market potential.Core Responsibilities: a. To prepare and implement annual Action Plan in CIS countries for Clarée Personal Care Range.b. Formulating and dispatching promotional material as per market regulations & demand.c. Designing new product packaging & customizing as per location need.d. To liaison & coordinate with the marketing representation in CIS location for any marketing & promotional support for new and existing products.e. To support the location during trade shows and exhibitions for any kind of campaign required regarding the existing ranges of personal care products.f. To conduct various surveys for understanding new location for our existing range of personal care products as well as to check the market potential for new product in phase of development.g. Strategizing BTL activities for Clarée Personal Care Products in new markets. Other Responsibility:To monitor new packaging development via Milestone Plan for re-registered products according to the revise regulation and market demand of all location. Show less Responsible scouting out new business opportunities by developing new products in coordination with R&D department for both international & local markets.Core Responsibilities: a. New product development plan, which not only provides the feasibility of the current trends but also align it with the overall strategies of the company.b. Developing the monthly Milestone Plan for sharing the developments with the senior management of new product & extensions of existing products.c. Market Surveys for the analysis of market potential & awareness of different types of consumers. While also providing the understanding of the trends in various markets.d. Cross-departmental & creative agencies co-ordination for the planning, development and implementation of Product Development Strategy & Finalization of New Formulations.e. Design & Development of primary & secondary packaging for the new products as well as the products at re-registration stage in international locations.f. Completion of OTC product – Entocid Syrup, Tootrus Syrup & Lozenges Pre-Launch Stage in Pakistan. The objective was to increase the market share in the Local Market analyzing the consumer insight for our customer in an affordable price with the premium packaging as compared to our competitive brands. Show less

  • Assistant Manager, BD, International Marketing Department

    Oct 2009 - Jun 2011

  • Business Development Executive , International Marketing Department

    Aug 2008 - Oct 2009
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  Herbion international

  Dec 2017 - Aug 2022

  • Business Development Manager

    Jan 2022 - Aug 2022

  • Deputy Manager Product Development & launches

    Jan 2019 - Feb 2022

  • Assistant Manager - Product launches & Management , international marketing

    Dec 2017 - Dec 2018
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  Hilal care (pvt.) ltd.

  Aug 2022 - Apr 2024

  Business development manager

  Develop a growth strategy for financial benefit & customer gainManufacturing for personal care, home care and nutracueticals. To conduct feasibility analysis for new product development and launches. To liaise quality & marketing team on new artwork and formulation development. To negotiate with vendors and toll manufacturers minimizing cost and timely productions. Backward integration of existing product for quality improvement and cost constraints. Supporting all departments during procurement and production processes. Liaise with foreign vendors regarding payment terms and document processing. Competitor analysis & research for new product identifications and continuous improvement. Identifying & liquidating not-in-use stocks minimizing leftover raw materials and finished goods. Exploring new products for brand extensions and continuous improvement of existing portfolio. Show less

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  Jaffer brothers (pvt) limited

  Apr 2024 - now

  Group product manager (sr. manager)