
Timeline
About me
Digital Marketing & Branding Executive at Apollo Hospitals, Bhubaneswar
Education

Utkal university (ibcs)
1998 - 2000Mba marketing and finance
Experience

Bajaj allianz life insurance co. ltd.
Dec 2001 - Jul 2005Senior sales team managerResponsibilities: ▪ Recruitment, training, motivating & monitoring agents to procure life insurance polices for the company.▪ Responsible for my own sales team’s overall results (i.e. -new & renewed policy).▪ Responsibility for the sales process of agents from initial point of contact (lead generation), presentations, negotiations, bringing proposals and after sales services to customer. ▪ Attending joint calls in special cases and helping the agent for his market expansion.Experience Gained:▪ Experience in selling intangible/conceptual products/services in insurance field. ▪ Ability to create, guide & achieve desired result from a team. ▪ Acquired substantial knowledge regarding insurance underwriting & all financial products.Accomplishments:▪ Ranked 5th in Bhubaneswar Branch of Orissa as per FYP, FYC.▪ Having the Largest No. Of Active Agents on a Rolling Period of 1 Yr.▪ Produced an agent who qualified for international convention hosted by the company.▪ Completed Probation Period In Time.▪ On special assignment recruited corporate agent for the company. Show less

Hdfc bank
Jul 2005 - Oct 2006Sales manager (credit card)Responsibilities:▪ Managing various channels of Credit Cards sales such as Branch, Retail & DSA channels. ▪ Organizing & conducting in house training for different sales channels.▪ Responsible & accountable for retail & branch performance for credit card & personal loan. ▪ Currently involved in extensive personal loan sourcing as a cross sale product.Accomplishments:● Achieved ‘1st position’ in posting in the highest credit card B.T volume in the eastern region.● Successfully launched credit card in virgin locations (Sambalpur & Balasore). Introduced open market sourcing in Bhubaneswar, Cuttack & Rourkela.● Set up credit card ‘Dip opertation’ in Bhubaneswar. Show less

Bharti axa life insurance
Nov 2006 - Apr 2007Sales manager (alternate channel)● Managing broking business in association with Karvy consultancy a/c.● Training, motivating & monitoring the channel sales force (10 branches of Karvy) towards enhancing business

Tata aig life insurance
Sept 2007 - Sept 2009Assitant manager accident & health verticalResponsibilities:● Heading Accident & Health profit centre for Orissa. It consist 3 Distribution channel (i.e. BA, UM, BSP Channel). Having 19 offices.● Sole responsible for business generation, information dissemination & sales promotional activities of A&H channel.● Event management- Promote & spearhead health check up & lead generation camp for A&H products , organize & host meeting of agents .● Product launching-Conceive, design, organize & implement contests/Grand meeting for Advisor, Business Associate & Unit Managers in my territory. ● Dissemination of MIS- Regular analyses of Critical data pertaining to A&H business and feed Cluster Head, Branch managers, managers for better intervention & growth of A&H products portfolio.● Impart Training Programs- From time to time attend BA/ UM & advisor meeting & share selling skill for A&H products.● For advisor awareness put up current A&H related Information, poster & dangler in branch offices. Achievement-● BTL advertisement- Organize numerous free Health check up camps for general public and hence create awareness regarding our health products.● Lead generation program at fortune tower generated a whopping 200 leads for A&H channel& health camp for advisors of BH02 Branch. ● Successful launch, implementation & tracking of all monthly A&H contest & products. Such as product launch of Invest Assure Health, Health Investor. ● Shown Mom growth of 280% in A&H Product’s sale.● Instrumental in 1st 100 corporate policies submission in A&H in Orissa. Show less

Aircel
Jul 2010 - Jul 2011Area sales manager (prepaid)Responsibilities:-● Handling Telecom Prepaid sales in 4 districts- Rayagada, Parelakhemundi, Kalahandi, Koraput and Gajapati.● Handles 07 distributors and retailers network in above 5 districts through sales force.● Drive channel sales through 3 TSMs who are based at these 5 district headquarters.● Spearhead sales promotional activities to boost sales in my territory. Achievements:-● BTL advertisement- use college election campaign like advertisement at college campus/ hostels toSell high value activation and VAS products at Rayagada.● Appoint new distributors and shown improvement in sales figure in my territory.● Shown improvement in gross acquisition, DREC revenue collection, VAS , MNP in last 6 month. Also upward swing in Erlang.● Aggressively doing MNP acquisition in my territory. Show less

Indian craftsmanship ( access international)
Jun 2011 - Apr 2015Business development managerJob Responsibility:-• Strategy, planning, budget approval – conceiving, presenting and approving business plan and preparing budget with the CEO. • Team Building and vendor Tie Up / management- Scouting and on boarding of channel partners(craftsmen), consultants, engineers, designers, Photographers and then drive action plan with alliance partners to meet the project goal.• Liasoning - keeping business relation with state level Official like SIDAC, Directorate of Handicraft , Khadi Board, Nabard, Odisha and at national level contact at CCIC,New Delhi, Nift and bunch of seasoned Photographers from various places of India etc.• Event / BTL advertisement - Plan and organize and also participate in Events at local and national level to promote our Brand. Also executing BTL advertising plan for the events.Recently organized a fair at Bhubaneswar at Janta maidan (25th sept 2014) . here follows the few pics of that— https://drive.google.com/folderview?id=0B9fO-VNo9k9LNWxXU2JmRjI2WGM&usp=sharing• Guide Internet Marketing work- Gather requirements on website features, content writing, e- advertising ,Optimizing website SEO and Google analytics, social media advertising, affiliates marketing, email marketing. Website link as follows- www.indiancraftsmanship.com/shop• Additional Responsibility - Apart from that, facilitating general Insurance and life insurance products purchases for their Volvo construction equipment dealership. Show less

Dr agarwal eye hospital
Apr 2015 - May 2016Business development managerJob Responsibility:∑ Managing Business development department activities of the Odisha region for this Corporate Hospital. ∑ Spearheading and driving revenue and opd target of these 3 sub-depts under Business Development . (ie, doctor referral , corporate referral, marketing dept.) ∑ Currently 6 managers are reporting into me. ∑ I keep the momemtum of business development activities in Doctor referal dept through regular visit to doctors n DOA and Optical shop through my team, RnR , new area expansion and conducting CMEs. ∑ Also manage Corporate relations through camp , doctor talk , setting up out reach clinics and empanelling my hospital to new corporates. ∑ Holding ATL and BTL marketing activities to improve the branding and visibility of my Hospital in Odisha state. Activities such as – TV show , TV paper add, Marketing Camp , Mike van publicity , Kiosk activities ,AV shows and leaflet distribution etc.Achievements:∑ In DRT - Hold 9 CMEs of Ophthalmologists, Ophthalmic assistants , Optical shops owners , GPs, New area expansion - Keonjhar, Baripada , Narsinghpur, Puri , Sambalpur. ∑ In Marketing-ATL - 5 TV dedicated promotional programs of our internal doctors ( free of cost). 30 min AV prepared about Hospital and run in Rural as BTL activities . 2 Mass promotional activities - Puri ratha yatra and Bcuttack Baliyatra, youtube promotion of Live Lasik surgeries . ∑ In corporate Relation -Empanelled new corporates - such as Dhamra port co. LTD . Monnet ispat Consistent all time high performance in CR this yr . 2 Dr and BD talk in (JSPL , angul and Tata Steel Sukinda ) and increased Cr camp this yr. Show less

Sunshine hospitals
Jun 2016 - Feb 2017Business development managerJob Responsibility:-• Managing Business development department activities of the Odisha region.• Spearheading and driving revenue and opd target of these 3 sub-depts under Business Development . (ie, doctor referral , corporate referral, marketing dept.)• Currently 15 executives are reporting into me.

Apollo hospitals
May 2017 - nowDigital marketing & branding & pr executive# Advise & execute Apollo Hospitals, Bhubaneswar regarding digital marketing Strategies . # Monitoring and managing the website development of Apollo Hospitals, Bhubaneswar.# Manage Doctors' profile in askapollo.com & other sites# Content Creation-creating graphics, Video contents for Social Media Platform - Predominantly Facebook, Youtube. # Optimise Local SEO for the Apollo Hosp doctors .# Manage all epapers publication our doctors.# Implementing all Internal & external Banding of Apollo Hospital include ( leaflet , poster , banner , hoarding etc ) Show less
Licenses & Certifications
- View certificate
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Google ads search certification
Google digital academy (skillshop)Jun 2024 - View certificate
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Google ads video certification
Google digital academy (skillshop)Jul 2024 - View certificate
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Google ads display certification
Google digital academy (skillshop)Jun 2024
Languages
- enEnglish
- hiHindi
- odOdiya
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