Alejandro García Payán

Experience

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  WET_edugames

  Apr 2019 - May 2019

  Marketing Trainee

  Learned how to use low-cost digital marketing and entrepeneurial spirit to accomplish short-term goals.- Social media data analysis.- Creative campaigns.- Market research.- Dealing with potential clients.- Basic Graphic design.- Copywriting and content creation for website and blog.- Community-management.

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  LOWPOST SL

  May 2019 - Jan 2020

  Freelance Copywriter

  Senior copywriter on Lowpost® platform. I have a client rating of 87 over 10 in more than 500 posts. Content-maker and blogger for brands like Carrefour, La Caixa, Brixton and BMW.- Self-management.- Handling responsabilities.- Mastering writing abilities.- Discover different business sectors while working for both small and big companies.- Writing content related to digital marketing for various communication sites.

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  Mirum Agency Belgium

  Feb 2020 - Jun 2020

  Account Manager

  5 months of internship on the Mirum Agency organization. Account management support for an EU campaign with strong PR content.Highlights and main tasks:- Support in decentralized campaign management (7 countries) in various phases and media.- Organizational tasks to produce activations.- Briefings to creatives on keyvisuals- Monitoring and analysis of campaign tests.- Investigation and preparation of competitor benches for brands such as Beobank, Skoda and Bpost (Pitch of new business).- #YOURERIGHT campaign results review Show less

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  Ogilvy Social.Lab Belgium

  Nov 2020 - Apr 2021

  Account Manager

  Main work on European Commission's “Africa and the European Union” campaign, supporting both the account and social strategy teams.Highlights and main tasks:- Support in the coordination of decentralized campaign (7 countries) in various phases and media.- Briefing the social media team.- Preparation of periodic reports on the impact of the campaign based on Social Listening.- Selection of influencers and partnerships according to campaign positioning.- Checking the production process of different spots.- Part of the team working with media agencies.- Monitoring of KPIs and sentiment in Social Networks.- Identification of campaign risks and opportunities based on Social Listening.- Internal training on formats and best-practice in the main social networks.- Cualitative research for Huawei.- European affairs: policy & agenda. Show less

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  DAVID Madrid

  Dec 2021 - May 2022

  Strategic Planning Trainee

  Work in David Madrid's strategy team for BurgerKing, Halls, Twitter, Volvic and Netflix.- Member of the Burger King x LaLiga sponsorship team.- Presentation of insights and strategies for campaigns.- Participation in trend reports and other sorts of reports.- Briefings to creative and social teams.- Competitive benchmarks.- Creative inspiration.- Social listening.- Research and data collection for campaigns and case studies.

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  Darwin & Verne

  Jul 2022 - now

  Strategic Planner

  Clients: VISA, Correos, Disney+, Libera (Ecoembes), SEO/Birdlife, Ministerio para la Transición Ecológica, ICEX, Ploom, Eugin, Ibercaja, Ámbar, Habanos, Vitaldent, Sanitas, Ruavieja.- New Business and proactive projects: state institutions, travel agencies, entertainment platforms, healthcare, NGO's- Creative strategy and brand positioning.- Cultural curation and territory proposals for clients.- Integration of AI along my work methodology (from 4Cs research to benchmarking or moodboards)- Trend reports (digital use, consumer behaviour, business changes, etc).- Qualitative and quantiative research (surveys, focus groups, desk research, workshops)- Workshop creation and management.- Digital positioning proposals, social media strategy, influencer plans and branded content formats.- Buyer personas and customer journeys.- Social listening reports using Digimind, Netbase and Brand24.- Agile methodology.- Published articles in Anuncios.com and Marketing News. Show less