Experience

• 

  Furman university student services

  Jan 2006 - Jan 2010

  Student manager
• 

  Osher lifelong learning, furman university

  Jan 2009 - Jan 2009

  Spanish instructor
• 

  Infinity marketing - greenville, sc

  Jun 2009 - Oct 2013

  ● Led team of four media buyers and one media analyst in media planning, buy implementation, tracking and reporting for agency’s largest telecommunications client with nearly $13 million budget● Presented major media plans to client’s corporate offices, including supporting POV, data, research, and rationale; assist on new client presentation and proposals● Coordinated all reporting of digital media campaigns and Hispanic marketing campaigns at the client’s Corporate level● Trained staff on new practices, including digital campaign reporting, TV post buy reporting, and annual TV negotiating and buying● Worked closely with clients to develop high-level understanding of clients’ business and marketing/advertising goals Show less ● Account lead for key accounts in the telecommunications industry with excess of $1M budget● Worked directly with clients and internal media team to develop and execute both long-term and short-term strategic marketing campaigns including broadcast TV, radio, cable, online, print, and out of home advertising based on client budget, reach and frequency goals● Handled all negotiations on a local level in over 20 DMAs across the US for broadcast, print, and out-of-home media, including added value negotiations● Worked with select internal team to develop and initiate a $2M annual branding campaign and subsequent execution across nearly 30 DMAs Show less

  • Senior Media Buyer

    Jun 2012 - Oct 2013

  • Media Buyer

    Oct 2010 - Jul 2012

  • Media Assistant

    Jun 2009 - Oct 2010
• 

  Spectrum reach

  Oct 2013 - Jul 2016

  ● Responsible for the design of advertising and marketing solutions for Spectrum Reach clients, working closely with two account executives with excess of $3 million budget and clients in a variety of industries● Proactively pursued additional business opportunities from new and existing clients● Provided support around the sale of Spectrum Reach advertising opportunities including placement on cable television networks as well as Spectrum Reach’s suite of digital marketing and advertising solutions, and managing all workflow and deadlines associated● Maintained positive relationships with clients by understanding their business, needs, and goals and consistently communicating regarding media plans and performance Show less ● Supported Account Executives’ and Corporate advertising sales initiatives by providing research and account planning for local, regional, and national clients across various industries● Active member of marketing team supporting both internal and external marketing initiatives including promotion development and execution, strategic account management, and event planning support● Responsible for quarterly competitive analysis using Nielsen and Scarborough research, daily reporting of overnight ratings, and sharing industry trends Show less

  • Account Planner

    Oct 2015 - Jul 2016

  • Assoc Media Research Analyst

    Oct 2013 - Oct 2015
• 

  Jackson

  Jul 2016 - now

  ● Member of the executive leadership team providing support, input and guidance for agency-wide initiatives related to new business growth, client retention, workplace culture, employee satisfaction and retention and professional development ventures. ● Develop comprehensive marketing communications plans and provide strategic brand guidance for clients in B2B and B2C industries.● Lead media department in all planning, negotiation, placement, execution and reporting of B2B and B2C cross-platform media plans for 10+ Jackson Marketing and Motorsports clients ● Lead and manage market research projects, including executing and sourcing primary research studies and sourcing and interpreting various secondary research ● Manage and support data analysis services for the agency● Execute reporting projects for agency clients, analyzing marketing and advertising data fromvarious sources and providing key insights● Support Jackson Marketing new business initiatives as a member of the business development team and providing research and proposal support for prospective clients● Account strategy support for key clients● Account management support for media clients Show less ● Member of the executive leadership team providing support, input and guidance for agency-wide initiatives related to new business growth, client retention, workplace culture, employee satisfaction and retention and professional development ventures. ● Develop comprehensive marketing communications plans and provide strategic brand guidance for clients in B2B and B2C industries.● Lead media department in all planning, negotiation, placement, execution and reporting of B2B and B2C cross-platform media plans for 10+ Jackson Marketing and Motorsports clients ● Lead and manage market research projects, including executing and sourcing primary research studies and sourcing and interpreting various secondary research ● Manage and support data analysis services for the agency● Execute reporting projects for agency clients, analyzing marketing and advertising data fromvarious sources and providing key insights● Support Jackson Marketing new business initiatives as a member of the business development team and providing research and proposal support for prospective clients● Account strategy support for key clients● Account management support for media clients Show less ● Lead media department in all planning, negotiation, placement, execution and reporting of B2B and B2C cross-platform media plans for 10+ Jackson Marketing clients ● Lead and manage market research projects, including executing and sourcing primary research studies and sourcing and interpreting various secondary research ● Manage and support data analysis services for the agency● Execute reporting projects for agency clients, analyzing marketing and advertising data fromvarious sources and providing key insights● Support Jackson Marketing new business initiatives as a member of the business development team and providing research and proposal support for prospective clients● Account management for key media clients Show less ● Lead media department in all planning, negotiation, placement, execution and reporting of B2B and B2C cross-platform media plans for up to 10 Jackson Marketing clients ● Support strategic marketing efforts with industry and media research and analysis● Execute reporting projects for agency clients, analyzing marketing and advertising data fromvarious sources and providing key insights● Successfully managing significant department growth as media business grew over 10 times within a year, both in number of active clients and total spend● Support Jackson Marketing new business initiatives with research and proposals for prospective clients● Communicate regularly with clients regarding their media plans● Communicate with internal and external creative and production teams to develop processes and manage ad trafficking systems Show less

  • Vice President of Strategic Planning

    Dec 2023 - now

  • Executive Director, Strategic Planning

    Aug 2023 - Dec 2023

  • Executive Director, Media and Research

    Mar 2020 - Aug 2023

  • Director of Media and Research

    Feb 2019 - Mar 2020

  • Media Supervisor

    Jul 2016 - Feb 2019