Ishant Sharma

Experience

• 

  Micron Instruments pvt ltd

  Sept 2015 - Nov 2017

  Assistant production engineer
• 

  Upkarak tech solutions

  Jan 2018 - Oct 2019

  Digital Marketing Executive

  -Created and managed Google AdWords, Bing Ads, and Facebook Ads for various clients.-Ran display ads and remarketing ads to increase brand awareness and drive sales.-Conducted A/B testing across ads and landing pages to optimize performance and improve conversion rates.-Conducted competitor analysis using SEMrush to gain insights and stay ahead of the competition.-Managed Google Ads campaigns to improve ROI and maximize ad spend.

• 

  Deftsoft

  Oct 2019 - Jan 2021

  PPC Executive

  -Conducted comprehensive website audits and developed customized business plans of action resulting in a 30% increase in website traffic-Conducted extensive keyword research and implemented targeted bidding strategies, resulting in a 25% increase in click-through rates-Managed and optimized AdWords campaigns with a monthly budget of over $500k, resulting in a 55% increase in conversions-Developed and executed display ads and remarketing campaigns, resulting in a 20% increase in conversion rates-Conducted A/B testing across ads and landing pages, resulting in a 10% increase in lead generation-Created merchant center and shopping ads in AdWords, resulting in a 40% increase in revenue-Implemented pixel codes and created interest-based and look-alike audiences resulting in a 30% increase in lead generation-Set up and managed a detailed weekly reporting system that allowed us to dive deep into data and continually improve our campaigns and strategies. Show less

• 

  Grazitti Interactive

  Jan 2021 - now

  - Create and manage comprehensive digital advertising campaigns across Google AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads.-Manage other tasks, like – Create business Plan of Action, Website Audits reports, conduct keyword searching, Implement bidding strategy, manage daily/ monthly budget, Audiences targeting, Optimize Adwords/Facebook campaigns & traffic/conversion analysis.-Set up and managed a detailed weekly reporting system that allowed us to dive deep into data and continually improve our campaigns and strategies.- Boosted eCommerce performance by optimizing feeds in Google Merchant Center and Facebook Ads, achieving an impressive ROAS of 6-Setup and executed comprehensive Microsoft, Facebook & Google Search Campaigns for Middle East, Europe & UK region.- Achieved overall 38% YOY business growth coupled with a 40% increase in paid lead volume since last year. Show less

  • Senior Digital marketing executive

    Apr 2024 - now

  • ppc executive

    Jan 2021 - Apr 2024