
Timeline
About me
Global Chief Human Resources Officer PetroApp Group (MBA) (CIPD) Freelance Executive Recruiter & Headhunter l Trainer I Training & Development Expert
Education

Ramses college for girls (ex- american school)
1977 - 1988Primary & prep school
Cipd qualifications
2013 - 2014Certificate talent management & career planning human resources management/personnel administration, general
University of london
1988 - 1989General certificate of education high school/secondary diplomas and certificates
The american university in cairo
2004 - 2005Diploma total quality management
The american university in cairo
-
The american university in cairo
2007 - 2008Diploma human resources management
Heriot-watt university
2021 - 2023MbaActivities and Societies: MBA
Experience

The euroservice group
Aug 2004 - Jul 2010Training & development director & deputy managing directorLeading strategic development programs and consulting projects. Managed a team of 8 British and Egyptian training and consulting managers and coordinators. Demonstrated success in product launches and end-to-end execution of business development strategies.- Developed partnerships and managed relations with certifying bodies, collages and training providers in the Uk including the Chartered Institute of Personnel & Development, The Chartered Management Institute, the Institute of Directors, and London School of English. - Developed and managed strategic training and development programs including; o Defensive Driving program to train 50+k employees on safe driving practices. o Certified City & Guilds program to train 300 fire fighters and 500 security guards. o CIPD program to certify 60 employees in training and personnel practices. o Harcourt Business School program to certify 40 employees in business & office management. o An outsourced administration project to recruit, train, deploy, and manage a team of business support and training administrative to manage the clients training centre. - Increased brand awareness and maintained relationships with key clients. - Identified and developed new business opportunities- expanded from selling locally to internationally, analysed customers’ development needs and developed tailored solutions. - Explored and unleashed new business channels generating leads to meet sales target. - Managed corporate boxes at Chelsea and Wembley Stadiums as part of the company’s business development offerings. - Developed quality system policies and procedures in accordance with the EFQM model. Show less

Carina wear
Apr 2009 - Oct 2009Freelance hr consultant- Developed the Company’s HR Policies and Procedures including Recruitment, Performance Appraisal, Training and Development, Compensation/Benefits and Employees Management.- Designed HR forms and templates.- Developed the company profile and organisation structure/Chart.- Conducted job analysis, developed job descriptions and specifications.- Interviewed, assessed and short listed job applicants.

Chelsea academy egypt
Aug 2010 - Dec 2011Business development director & deputy managing director- Recruited to launch and develop Chelsea Academy Egypt. Managed a business development team of 4 and a pool of 5 suppliers. - Instituted a business development plan for Chelsea football in the community program. - Presented company to potential clients. Researched prospects to cold calling, in-person meeting, pitching, consulting, negotiating and closing deals. - Generated leads and closed deals with 10 corporate clients and trained 250 young football players in one year. - Opened one outlet for Chelsea products in Egypt in 3 months. Show less

Ta telecom
Jan 2012 - Sept 2020Hr directorRecruited to revamp the HR department, introduce policies, procedures & best practices into operation while leading the function across Egypt, Kenya, Rwanda, Nigeria, Morocco, UAE. Managed LE2.5M HR budget, 3 direct reports. Member of executive team, trusted advisor to CEO & BOD*HR Strategy: Established/led the HR function, developed, implemented & aligned HR strategies with org’s vision & business goals, contributed to scaling operations, productivity, employees’ satisfaction, processes & outputs while enhancing upon org effectiveness through various HR interventions*OD: Transformed disorganized under-performed departments into well-functioning cost efficient units through full org redesign, business process restructuring as evidenced by 60% improvement in service scores across employee survey data*Talent Acquisition: Reduced recruitment fees by instituting strategic manpower plans/ talent management initiatives to attract, develop retain engaged employees, deployed professional headhunting platforms, enhanced employer branding as evidenced by reduced employees’ turnover of 26% to 8% in 1 year*Benefits & Rewards Management: Designed benefits & rewards programs that re-align with the org’s financial capabilities, employees’ needs & market conditions*Performance Management /Employees Development: Enhanced employees’ performance as evidenced by 50% increase in employees’ appraisal results. Introduced performance appraisal system & succession plans. Improved L&D effectiveness/ROI throughTNA, on job training, coaching & attentive supervision of under-performing employees*Employees Satisfaction: Increased as evidenced by increased E-NPS of 30% to60% promoters*Compensation/Salary Structure: Saved in operating expenses through job & salary analysis/succession planning, assigning job levels & pay structure*Employees Relations/Compliance: Ensured compliance with labour law, resolved complex employee relations issues, managed grievances Show less

The headhunters
Jan 2015 - nowHeadhunter & executive recruiter
Facebook
Apr 2016 - nowCommunity manager & managed partnerFacebook Community Leader and Managed Partner - 09/2018 – Current Managed a one-year $50k community project sponsored by Facebook to provide training, development, economic empowerment, community development and branding services to Egyptian women.Winner Facebook Community Leadership Program 2018, for founding & leading a 70k+ Facebook Community (women support & empowerment group) in April 2016. The program acknowledges leaders with track record in building extraordinary communities with mostly effective social impact.Founder Egyptian Single Mothers Group – 10/4/2016 - CurrentAn initiative that provides psychological, parenting, economic and legal support to single mothers. Show less
![Maxim Investment Group [MIG]](https://img.deepenrich.com/v1/company/f34d6f3a8c90bd80c73e7bbe09ecf6e6/Maxim%20Investment%20Group%20%5BMIG%5D.webp)
Maxim investment group [mig]
Jul 2020 - Aug 2021Head of human resources maxim development i acting group hr head
Amer group
Aug 2021 - Apr 2024Hired to contribute to a corporate transformation initiative involving instituting HR Strategies alignedwith corporate strategy, organization restructuring, revamping the HR policies and procedures,developing talent acquisition and development, performance management, compensation, benefits,rewards and employer branding programs for Amer Group real estate development, hotels, restaurants, malls, restaurants,vacations, rentals, facility management, clubs and sports management• Drove culture and organizational changes with emphasis on scaling HR team.• Restructured corporate HR functions to drive focus on talent management, leadership, culturechange and executive compensation while rightsizing the headcount.• Developed and implemented an executive talent acquisition and retention strategy aiming at increasing number andretention of high performing executives and increasing employees’ satisfaction.• Applied extensive training & development programs to align business strategy, operations, compliance, talent acquisitionsand retention efforts with strategic objectives.• Managed performance appraisal and compliance of 4,000 employees, across 7 governorates through acomprehensive performance management system.• Served as a trusted advisor to the chairman and Group CEO• Instituted employer branding, employees’ engagement, learning & development programs toincrease productivity/loyalty, reducing operating expenses, absenteeism and attracting top talents.• Devised HR dashboard metrics for the board covering staff appointments, terminations, turnover,demographics, and payroll expenses. Show less
Chief Human Resources Officer
Aug 2021 - Apr 2024Group Human Resources Head
Aug 2021 - Jan 2022

Petroapp | بتروآب
Apr 2024 - nowGlobal chief human resources officer
Licenses & Certifications

Disc certification- certified disc assessor
Disc- thomas internationalOct 2014
Certificate in talent management & career planning
The chartered institute of personnel & development (cipd)Apr 2014
Google fundamental of digital marketing certification
GoogleMay 2020- View certificate

Facebook certified community manager
FacebookDec 2020
Volunteer Experience
Founding Memmber
Issued by Megakheir on Aug 2012
Associated with Nermeen AbouSalemFacebook Community Leader and Managed Partner
Issued by Facebook on Apr 2016
Associated with Nermeen AbouSalem
Languages
- enEnglish
- arArabic
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