
Timeline
About me
Global Marketing | Climate & Sustainability, Consulting, Digital & Cloud, Cybersecurity, Industry and Partner | 18 yrs | IIM Mumbai
Education

Mvsr engineering college, osmania university
2000 - 2004Be computer science
Kendriya vidyalaya
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Cim | the chartered institute of marketing
2016 - 2016Content marketing
Indian institute of management mumbai
2006 - 2008Pgdim business management, marketing
Experience

Tech mahindra
Jul 2004 - Jun 2006Software engineer•Initial research and documentation to create domain knowledge repository.•Six Sigma Process Developments for 108.•System planning and design of various modules involved in the project.•Vendor selection based on technical and functional criteria.•Site preparation for installation of live project.•Co-ordination with vendors for their module implementation at our site.•Co-ordination with testing team in terms of functional support during the testing phase.

Wipro
Jan 2007 - Jan 2007Summer intern
Igate
Mar 2008 - Dec 2015Global marketing lead | sap & oracle alliance | manufacturing and cpg & retail industryHead of Global Marketing for Enterprise Application services- SAP, Oracle alliance partnerships and Manufacturing, CPG & Retail industry sectors.•Planned and delivered successful go-to-market strategies to influence each stage of the sales cycle•Managed the global marketing budget for the organization and led various functional teams – inside sales, database, research and outsourced marketing functions with agencies•Engaged with cross-functional teams in a distributed environment, to create a results-driven, team-oriented environment•Developed messaging / value proposition to create the desired positioning for offers, planned global offer launch and promotion campaigns, and always-on demand generation campaigns•Developed credibility and acceptance for my offerings with key analyst firms•Demonstrated ability to manage multi-channel, integrated marketing campaigns that include Direct and Digital Marketing including Inside Sales, Social Media, Webinar, Tradeshows etc•End-to-end program management of participation at large external events and trade-shows like SAP SAPPHIRE Now, Oracle OpenWorld etc and custom events like round tables etc•Developed a wide range of marketing collaterals – presentations, brochures, case studies, white papers, blogs and sales playbook etc – to improve sales effectiveness•Account based marketing activities like custom events, direct marketing campaigns, bid support etc Show less

Capgemini
Jan 2016 - Dec 2018Global marketing manager cloud servicesSuccessfully enhanced Capgemini's reputation as a thought leader on important cloud topics, increased mind-share and supported ambitions of over 20% revenue growth for global cloud services business. Designed and delivered global thought leadership campaigns with a wide array of content assets and optimum channel mix, launched new offers to the market, secured strong analyst and client endorsements, and achieved superior marketing contribution to revenue. Effectively managed relationships with executive business teams across the globe in a matrix organization and led a cross-functional and distributed marketing team. Show less

Capgemini invent
Jan 2019 - Dec 2021Senior manager global marketing | climate & sustainability | digital it | consultingGlobal marketing lead for Climate & Sustainability portfolio in Capgemini's innovation, design and transformation global business line- Capgemini Invent. Enhancing the visibility, reputation and mind share for our brand in the market as helping our clients move from climate pledge to science-based targets and actionable decarbonization strategies that deliver results. Shaping the climate positive future for Capgemini, our clients and the society. Running a strong Go-To-Market strategy pillared on innovative marketing campaigns and robust execution to support our business growth ambitions. Established the go-to-market for digital IT transformation portfolio of Capgemini Invent in the past and ran hugely successful thought leadership initiatives to support our clients' strategy during the pandemic. Show less

Capgemini
Apr 2020 - Mar 2021Global head of marketing for group's marketing & communication shared services- macsLed a team of 40+ marketers across three functions supporting various Group entities, country & ABM globally. Reorganized the team to rollout a pyramid organization to create an integrated, capability led function that helps us nurture holistic talented marketers for the future. Successfully managed people aspirations, development, attrition, recruitment and reporting on delivery & finance.

Capgemini
Jan 2022 - Feb 2023Global marketing head clear sight it decision maker (data-driven cloud and sustainable it journey)Global head of marketing for Group’s only proprietary SaaS platform-based offering that simplifies data-driven decision-making to create winning IT transformation strategies for cloud and sustainable IT. Refreshed brand and offer messaging to strengthen our positioning, steering GTM strategy and launched targeted external and internal communication campaigns to influence CIOs, alliance partners and analysts and advisors.

Ntt data, inc.
Mar 2023 - nowMarketing director for climate & sustainability | cybersecurityAs the marketing lead for Sustainability services, I was instrumental in shaping our differentiated value proposition and a holistic approach to orchestrate our end-to-end services that accelerates clients’ digital and sustainability transformation journeys and helps them to comply with emerging regulations, address new market demands, and drive positive change in the society. This comes at an interesting juncture while we are redefining our overall GTM as NTT DATA Inc that has been established with the integration of NTT DATA and NTT Ltd. Moving forward, we are strengthening our positioning in the market with thought leadership at the intersection of our innovation, capabilities and client priorities to build mindshare and focused market share across key geographies to support our growth ambitions.As the marketing lead for Cybersecurity services, I helped to refresh our value proposition across key domains, ran joint GTMs with partners, developed a strong pipeline of marketing content and campaigns, enhanced our positioning across key stakeholders and reinvigorated our growth trajectory. Show less
Licenses & Certifications
- View certificate

Google digital marketing & e-commerce certificate: foundations
CourseraJul 2022 
Nature-based solutions for disaster and climate resilience
Un environment programmeSept 2023
Sustainability awareness certificate, capgemini university
Capgemini
Generative ai
Ntt dataJan 2024
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