Experience

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  Tees valley work based learning network

  Sept 2003 - Nov 2005

  Marketing manager

  • Developed a collaborative marketing plan for the network of 40+ Training Providers• Developed fully integrated marketing plans• Project managed network-wide marketing initiatives such as the Network Schools Strategy• Built strong business relationships • Developed and maintained internal communications strategies including a network website• Improved the awareness of work based learning in Teesside by 37% in first year and • Achieved a 21% increase in apprenticeships in the first year~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Show less

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  Mercantile / leeds building society

  Nov 2005 - Oct 2007

  Marketing manager

  • Constructed a fully integrated campaign as a key member of the Merger Project Team • Full responsibility for the marketing function and campaign budget of £100k • This resulted in over £10 million of new investments for the combined society• Developed and implemented the society’s marketing plan and promoted new products• Managed agency relationships that optimised value and services• Achievements – also commensurate with above appointments~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Show less

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  Pickerings lifts

  Oct 2007 - Dec 2008

  Marketing manager

  • Developed a fully integrated marketing plan• Wrote all company literature and website copy• Project managed a major redesign of the company’s websites• Conducted regular customer satisfaction surveys and analysed results• Developed and delivered specific customer research programmes• Conducted direct mail campaigns and monitored effectiveness• Developed brand and brand policy• Organised a 2-day group sales conference for 80 people with only 6 weeks to prepare. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Show less

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  Ne-bic (sunderland software city partner)

  Jan 2009 - Nov 2014

  Project marketing manager

  • Spearheaded project administration for the Sunderland Software City project, developing and implementing project guidelines and plans, conducting research, and managing the work of the Marketing Executive. • Developed brand and branding guidelines, improved website content, and developed all project copywriting. • Launched and coordinated marketing campaigns across channels and reported to the Board on the respective results. • Monitored project KPIs, ensuring team adherence to budget and time frames.Key Accomplishments: - Created and implemented communication and marketing strategies, resulting in securing new enquiries at 37% above target for the Sunderland Software City project.- Built and executed an integrated communication plan for the project, including proactive and reactive public relations, event management, web development, email marketing, and social media, resulting in an additional 22% subscriptions.- Achieved 58% above targets in project KPIs by developing and implementing a fully integrated marketing plan. Show less

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  Intelligent services group

  Nov 2014 - Jun 2017

  Head of marketing

  • Prepared and managed monthly, quarterly, and annual budgets for the Marketing department. • Coordinated sales and marketing efforts to boost brand awareness. • Developed a fully integrated marketing strategy for the group and its subsidiaries by analysing consumer behaviour, determining customer personas, and the appropriate channel or channels to market to each. • Oversaw and directed the work of the marketing team who provided marketing agency services to the group subsidiaries.Key Accomplishments: - Built all aspects of the Marketing Team, including hiring 2 Graphic Designers, 1 SEO Specialist, and 1 Marketing Executive who provided print, advertising, online marketing, social media, event management, and enquiry management for more than 70 property auctions annually.- Managed an audit, redesign, and launch of new IAM Sold service brand website, securing buy-in from the Sales team and other affected departments, collaborating with the Board, and directing the Marketing team to successful, in-house completion of the project.- Spearheaded company award applications, achieving Best Supplier - Auction Services in the ESTAS Awards in 2016 and 2017, 1000 Companies to Inspire Britain Award in 2017, and many others. Show less

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  The wine consultant

  Dec 2014 - Jul 2019

  Wine consultant

  Working with wine companies, trade bodies, corporates and individuals to offer a range of wine related services.• Wine Marketing – from strategy to delivery• Wine Education• Tastings• List Development• Wine for special occasions Work with Michael Jobling Wines dealing with trade customers • Attending trade tastings• Advising on e-commerce site (SEO, social media, newsletters and blogging)• General marketing (traditional and digital) Contact +44 (0) 7971 146888 Show less

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  Van monster (part of northgate plc)

  Jun 2017 - Aug 2017

  Marketing manager (team relocated to reading)

  • Implementation, review and development of annual customer and prospect plan for Van Monster• Develop lead nurture campaigns, advertising (online and offline), and website content• Develop and refine online campaigns utilising PPC, SEO, and aggregator sites• Conduct direct mail and e-marketing campaigns and monitor effectiveness• Developed and implement social media and PR plans• Developed brand guidelines and policed the brand

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  Paul robinson marketing

  Sept 2017 - Jul 2019

  Marketing consultant

  Multiple Engagements Multiple LocationsManaging Marketing Consultant 9/2017 – PresentProvide strategic planning and development, e-marketing, SEO, branding, among other digital and traditional marketing services for newly-formed companies, established small and medium enterprises, and larger corporate clients. Specialising in managing projects and guiding teams to successful and timely completion of web design, graphic and print design, and digital advertising tasks.Key Clients: • A1 Refrigeration: Completed 360-degree marketing audit, recommending website redesign, communications plan, and PR plan to upper management.• MCS Consulting: Generated strategies for marketing and lead generation, including designing new brand and creating lead generation campaigns that resulted in an increase in enquiries of 28% within 2 months.• Inflo Software: Audited marketing practices to develop and implement new global marketing strategy, including a lead-generation email campaign that resulted in 18 leads from the top 50 targets turning into key accounts. Show less

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  Majestic wine

  Jul 2019 - now

  Senior manager

  Managing a team of wine sales people to maximise sales opportunities• Servicing and developing commercial clients• Achieving sales and value-added targets for both retail and commercial customers• Wine training for key clients• List development • Running wine tastings and corporate events• Advising on wine and spirit options for key occasions such as weddings• Event planning and management