
Timeline
About me
Projects Manager, Digital Experience and Digital Transformation at York Region
Education

Procergs
2005 - 2006Pg. extension leadershipPG. Extension, Leadership Education Program, PROCERGS, Brazil – 2006

Unisinos
2001 - 2002Post graduate specialization course it management
Federal university of rio grande do sul
1998 - 1999Post graduate specialization course software development
Espm escola superior de propaganda e marketing
1998 - 1998Pg. extension marketing
Pontifícia universidade católica do rio grande do sul
1989 - 1996Bachelor of science informatics
Experience

Meridional do brasil informática
Jan 1993 - Nov 1994Programmer- Developed, tested and maintained computer programs for Meridional do Brasil Bank (Federal Government Institution) using COBOL/CICS and Assembler for IBM Mainframe. - Supported clients and operational area in the use of Information Systems and software tools.

Procergs
Dec 1994 - Aug 2009- Planned, organized, managed and evaluated the tasks related to development of information systems for the State Traffic Department of Rio Grande do Sul, Brazil, resulting in quality improvements, revenue growth, increased personnel motivation and productivity.- First manager in PROCERGS to become PMP certified.- Created three (3) groups (Projects, Maintenance and Construction) to improve services quality and productivity, using Project Management best practices to develop client’s projects.- Implemented the Demand Management System to control the client’s service requests.- Managed staff of 49 information systems personnel (programmers and systems analysts) in the design, development and implementation of computer software and information systems.- Met with clients to define systems requirements, specifications, costs and timelines, resulting in increased client satisfaction.- Supervised systems analysts and programmers and their professional development and training resulting in reduced turnover. Show less - Member of strategic executive committee- Participation in the enterprise strategic planning- Planned, organized, managed and evaluated activities related to development and management of the Company's products and services, resulting in revenue growth and clients satisfaction improvement.- Created, implemented and managed the product METROPOLE, responsible for increasing the company’s municipal market segment annual revenue in 700% from 2004 to 2008. Awarded with e-Gov Innovation Award 2005 in category e-public administration with METROPOLE.- Implemented a marketing plan (Notas de Expediente product) resulting in annual revenue increasing of 900% from 2004 to 2008.- Developed and implemented a marketing plan for VIA RS (Company’s Internet Service Provider product) resulting in the best clients satisfaction research index of the product’s history. VIA RS was created in 1995 and was the first Internet Service Provider of RS, Brazil.- Defined, implemented and managed the company’s commercial BI system, using Cognos Powerplay, resulting in success to above initiatives.- Implemented corporate partnerships with private companies to improve social responsibility actions resulting in more than 15 tonnes of food distributed to social assistance entities. The “Solidary Click” action was implemented on the VIA RS site, and the clients were responsible for voting and selecting the entities to receive the food donations.- Met with clients to discuss products requirements, specifications, costs and timelines, resulting in increased client satisfaction.- Presented in several events to promote products, resulting in additional sales and client base.- Managed a team of 30 information systems personnel (systems analysts, business analysts, programmers and webdesigners) in the design, development and implementation of information systems.- Created public and private products and services, resulting in revenue and profit growth. Show less - Planned, organized, managed and evaluated activities related to marketing and media relations resulting in improved marketing and visibility. - Met with Board of Directors to discuss and define marketing and media relations strategies.- Managed staff of 6 marketing and media relations personnel to define, develop and implement strategies of the Company.- Conducted market and client research studies.- Maintained the corporate intranet and internet websites and published activities and events online.- Supervised marketing and media relations personnel and their professional development and training. Show less
Systems Development Manager
Oct 2008 - Aug 2009Market Division Manager
Jun 2004 - Oct 2008Marketing Manager
Sept 2003 - Jun 2004Business Analyst & Account Manager
Aug 2001 - Sept 2003Systems Analyst
Oct 1999 - Aug 2001Programmer
Dec 1994 - Oct 1999
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York region (the regional municipality of york)
Mar 2010 - now- Solutions Delivery Projects Manager, leading the Digital Experience and Transformation Team.- Responsible for Digital Enterprise Level research, development and advice on the most efficient and cost effective Customer Experience (CX) solutions for taxpayers money; architecture design and operations of DX technologies, such as Internet/Intranet Portals, Online Forms, Mobile App, Enterprise Social Collaboration and Digital Workplace.- Leading the DX team responsible for the DX Solutions Development Life Cycle (SDLC), JIRA Software implementation and rollout, User Experience (UX) guidance and consulting, operations and level 3 support. Show less - Reporting to the Enterprise Architect, responsible for leading business improvement initiatives and participating in special projects, such as the project for the creation of the new Enterprise Architecture Governance Framework.- Managed the project for the Web Vulnerability Assessment of the external and internal web applications of the Region of York.- Participated in the project to elaborate the strategy for specific information systems of the Region, defining the roadmap to achieve business improvement and for enhanced control.- Elaborated a benchmarking study about best practices in Intranet Portals, visiting organizations and researching over the Internet.- Elaborated RFQs for the Enterprise Architecture Unit.- Team member of the intranet content migration project to the new Websphere portal.- Responsible for coordinating, implementing and supporting the departments requests in the pre-launch phase of the new Websphere intranet portal, as well as, dealing with vendors and supervising resources.- Managed the project for the construction of the new intranet site of the IT Services Branch for the new Websphere intranet portal.- Assigned IBM WebSphere Portal Administrator and Lotus Web Content Administrator of the York Region. Show less
Projects Manager, Solutions Delivery, Digital Experience and Transformation - DXT
Sept 2014 - nowSenior Business Support Analyst - Portal
Jun 2012 - Sept 2014Business Support Analyst
Mar 2010 - Jun 2012
Licenses & Certifications

Project management professional
Project management institute
Nscaa level 1 diploma
National soccer coaches association of america
Microsoft azure fundamentals certification
MicrosoftJul 2021
Digital transformation
Lynda.comJul 2020- View certificate

Drupal 8 essential training: 1 the basics
Lynda.comApr 2019 
Respect in sport for activity leaders
Ontario soccerApr 2018- View certificate

User experience certificate - uxc - ux management specialty
Nielsen norman groupSept 2020
Honors & Awards
- Awarded to Gerson Santos, PMP®, UXCWEBAWARD FOR OUTSTANDING ACHIEVEMENT in Web Development Web Marketing Association Sep 2014 http://www.webaward.org/winner.asp?eid=29574#.VxyOJpMrJE4https://www.facebook.com/YorkRegionGovt/posts/721917951212163http://www.akendi.com/downloads/casestudies/Akendi_CaseStudies_York_Region.pdfhttp://www.akendi.com/include/pf_lightbox/york-website.php
- Awarded to Gerson Santos, PMP®, UXCAward of Merit - York.ca : A user-centric approach to successful website development International Association of Business Communicators - IABC/Toronto May 2014 IABC Ovation Awards Gala 2014Communication Management- Electronic, Digital and Interactive Communications http://toronto.iabc.com/pdf/2014OVATIONAwardsWinnersList.pdfhttp://www.york.ca/wps/portal/yorkhome/newsroom/mediarelease/theregionalmunicipalityofyorkreceivesfourprestigiouscommunicationsawardshttps://twitter.com/YorkRegionGovt/status/469635219327582208
- Awarded to Gerson Santos, PMP®, UXCe-Gov Innovation Award 2005 - e-public administration Plano Editorial Jan 2006 e-Gov Innovation Award 2005 in category e-public administration for Metropole - Application Service Provider program to support several municipal governments needs offering Enterprise Resources Planning systems designed to the municipal government sector.http://www.planoeditorial.com.br/anuariotigoverno/2005/pdfs/PAG_62_82_ProjetosPremiados.pdf
- Awarded to Gerson Santos, PMP®, UXCe-Gov Innovation Award 2005 - e-public services Plano Editorial Jan 2006 e-Gov Innovation Award 2005 in category e-public services for Empresa Mais Facil - State Board of Trade project to enhance Portal digital services to citizenshttp://www.planoeditorial.com.br/anuariotigoverno/2005/pdfs/PAG_62_82_ProjetosPremiados.pdf
- Awarded to Gerson Santos, PMP®, UXCe-Gov 2003 first prize in G2C (Government to Citizen) Brazilian Federal Ministry of Planning, Budget and Management Jan 2004 e-Gov 2003 first prize in G2C (Government to Citizen) for Empresa Mais Facil - State Board of Trade project to develop Portal digital services to citizenshttp://www.secop.org.br/anos-anteriores/
Languages
- enEnglish
- poPortuguese
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