Experience

• 

  Creeon design studio

  Feb 2020 - Apr 2021

  Digital manager

  • Identified improvements of Graphic Identity for Kazakh Football Federation KFF• Made full brand Identity for Blockchain Company ~ Eurasian Blockchain eXchange • Developed strategy and event managing for «IQANAT Olympiad» as reaching brand KPI’swithin 1 200 participants, featured at Nazarbayev University

• 

  Alaman

  Mar 2021 - Apr 2022

  Marketing specialist

  What functions I performed:• Set up new sales funnels, creating 6 new funnels.• Wrote scripts for videos across all social media platforms (Instagram, TikTok, YouTube Shorts).• Tested various hypotheses through Meta Ads, 2GIS, TikTok, and WhatsApp.• Was fully responsible for the company's social media communications.• Conducted monthly customer development (CustDev) with clients and consumers to understand their needs regarding the product.• Conducted 25 interviews with the marketing team (SMM specialist, targeting specialist).Result:The company's turnover increased by an average of 3.2 times, and social media metrics grew by 6.3 times over 10 months. The team was structured, and a strategy for the academy was developed. عرض أقل

• 

  Design sensei

  May 2022 - Jul 2023

  Marketing specialist

  What were my responsibilities:• Conducted qualitative/quantitative surveys among the target audience.• Wrote technical specifications for designers, videographers, targeting specialists, and the marketing department.• Developed scripts for creative ads and social media videos.• Managed the advertising budget (~ $1,200 per week) and coordinated with the sales department daily.• Designed the logic for new sales funnels and oversaw their implementation.• Prepared warming-up content and handled all marketing for the tripwire product.Result:I increased the course's profitability from 48% to 67% in 4 months by launching the 3rd and 4th streams with a budget of 100 million tenge, leading the ad campaign to achieve a 563% return on investment (ROI 5.6x). عرض أقل

• 

  Nazarbayev university graduate school of business

  Aug 2023 - May 2024

  Marketing manager

  What tasks I was responsible for:I primarily focused on managing the marketing team (SMM, technical specialist), setting tasks and goals together with the management. My responsibilities included preparing advertising and PR campaigns for the school, working on the professor's brand, managing social media, and actively collaborating with Duke University's marketing team.Result:I made NUGSB the most profitable school in the NU system in 2023, achieving a valuation of X million tenge, thanks to implementing effective marketing and management within the team. عرض أقل

• 

  Bi group

  Sept 2024 - now

  Business analyst