Lilia Martinez

Lilia martinez

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location of Lilia MartinezMexico City, Mexico
Phone number of Lilia Martinez+91 xxxx xxxxx
Followers of Lilia Martinez5000 followers
  • Timeline

    Jan 2002 - Dec 2007

    Customer care coordination

    medix®
    Jan 2007 - Jan 2009

    Junior Teacher

    Universidad Nacional Autónoma de México
    Jan 2008 - Dec 2009

    Finance Coordinator and Executive Assistant Director

    Industria Farmacéutica Andrómaco S.A. de C.V.
    Jan 2010 - Apr 2011

    Senior Manager Finance

    Basha Entertainment Company
    May 2011 - Jan 2019

    Senior Manager Aftersales

    Nissan Motor Corporation
    México
    May 2011 - Feb 2012

    Administrative Assistant

    Immigrant Services Society of BC
    Apr 2014 - Dec 2016

    Teacher in analysis & evaluation of investments (Weekend)

    Universidad Nacional Autónoma de México
    Jan 2019 - Mar 2021

    Business Unit Director RX & POS | Gerente SR de Unidad de Negocios RX y Punto de Venta

    Bacher Zoppi
    Current Company
    Aug 2021 - now

    Commercial & Operation Manager

    ECHELON DYNAMICS
    Feb 2022 - Apr 2022

    Operations Manager (project)

    LUMO Financiera del Centro
    Apr 2022 - Aug 2022

    Commercial Manager (project)

    Close-Up International México
  • About me

    Sales & Marketing Manager 📌 Commercial Executive 🎯 Help Companies to sucesfully business strategy (growth and profitability performance), ✅ Remember to follow me 🔔 for free daily tips! & let´s talk

  • Education

    • Universidad nacional autónoma de méxico

      -
      Economista econometrics and quantitative economics
    • Universidad anáhuac

      -
      Posgrado inteligencia artificial business, management, marketing, and related support services

      Conocer el entorno actual y futuro, derivado del uso de la Inteligencia Artificial; comprender las premisas básicas y sus aplicaciones, los modelos, algoritmos y herramientas empleadas, así como los modelos exitosos a nivel gobierno, empresa, academia, ciencia.

    • Harvard business school executive education

      -
      Business administration and management, general
    • Universidad nacional autónoma de méxico

      -
      Bancario financiero banca y finanzas
  • Experience

    • Medix®

      Jan 2002 - Dec 2007
      Customer care coordination

      Efective solutions aligned with sales & commercial team by región.

    • Universidad nacional autónoma de méxico

      Jan 2007 - Jan 2009
      Junior teacher

      Control and measure of students performance. Finanzas Bancarias and bursátil.

    • Industria farmacéutica andrómaco s.a. de c.v.

      Jan 2008 - Dec 2009
      Finance coordinator and executive assistant director
    • Basha entertainment company

      Jan 2010 - Apr 2011
      Senior manager finance

      Human resource (payroll, contracts, training, recruiting and screening of talents, organization charts)Financial & accounting (car flow, accounts payable and receivable, budget planning, invoice)Commercial planning (Delivery commercial offer to the clients in base of the profit coverage and solvency)Goals: Implementation of ERP – Aspel SAE 4.6 version to incorporate all departments in one line. Guidelines policies and procedures of the Company as a result growing customer base and controller of this. Show less

    • Nissan motor corporation

      May 2011 - Jan 2019

      Reporting to: : Director of Marketing and Sales and General Manager Sector Automotive/Manufacturing Area: General Manager, Finance, SCM, Manufacturing, Inventory, Purchasing, Production, Sales and After Sales (Wholesale, Retail, P&L, Budget, Price, Inventory) Objectives: Price, Profitability, Volume Team: 2 direct and 10 indirect (Jr Manager and Specialists) | 2018 to 2019.Reason for leaving: Professional growthResponsible to develop EOP & EOS Processes for Aftersales, SCM.Manufacturing (production control), Purchase, Finances, PMO (Project Manager Operation), Investment, Vendor Tooling, Engine, Power Train, Technical engineer, WarehouseReporting to General Direction & board of Directors the project results.Research & strategy development of cost reduction to mitigate price impact in spare partsIn charge of strategy to develop and improve the follow up to core projects as Project Manager. Responsible for volume projections for market demand coverage (domestic and export markets).Responsible for: 1) Ensuring the availability of spare parts 2) Compliance and scope of the production budget and national purchase 3) Improvement of prices and costs of auto parts.Achievements: Coverage of parts availability through negotiations with suppliers for special developments, global regions to guarantee import production and local region to follow up production planning.Approval of production based on demand for engines and other components, as well as negotiations with SCM, Production Control, Finance, Inventory, Design, Purchasing, Manufacturing, etc. as well as with other countries such as USA, Japan and Europe. Direct reporting to the CEO and Board Director regarding monetary impact. Efficiency by reducing costs and prices by 10% by tracking over 800,000 pieces in source costs and supplier contract prices that were renegotiated, as well as source costs that were updated.Goals: Cost reduction instead of high pricing/pricing elasticity & lack of volume availability Show less Reporting Industry results to President (CEO) & board of Directors (Directors). Responsible for executive Presentation reporting positioning and Brand /Model performance including special visits to explain the Mexican Market Overview and General Brand Performance.In charge of analysis of KPI’s (market share & Retail) tendency and CompetitorsResponsible for performance Analysis Product competitiveness vs. market conditions to conclude a quick reaction as countermeasure market fluctuations. Responsible for develop Retail budget for the year definition, Retail Forecast & Retail estimation by model driven by market condition analysis for develop strategy proposal per month, quarter and landing. Responsible for demand planning to domestic market; Planning for the short, mid and long term product strategy driven by market demand (MTP). Reporting to Internal & External Clients: Nissan Japan, US, Mexico (Sales, Finance, Product Planning and Advance Planning, Marketing Intelligence, PMO, Presidential & Marketing) Andanac, IHS, AMIA, Oxford Economics, BMI, etc. Reporting delivery outcomes to: USA, Mexico and Japan.Challenge: Ensure the TIV projections to achieve Market Share in order to know the competitive behavior. Goal: TIV projections including (5%) of accuracy (fact), reporting of competitive behavior to take decisions and achieve as a result 7 models as number 1 into their segments. Nissan represents ¼ parts of the Mexican market. Show less Performance Analysis Product competitiveness vs. market conditions including quick reaction as countermeasure market fluctuations.Vehicle Carflow, domestic and imported vehicles.Develop Retail budget for the year definition, Retail Forecast & Retail estimation by model.Market condition analysis for develop strategy proposal per month, quarter and landing.Demand Planning for domestic marketPlanning for the short, mid and long term product strategy driven by market demand.Internal & External Clients: Nissan Japan, US, Mexico (Sales, Finance, Product Planning and Advance Planning, Marketing Intelligence, PMO,Presidential & Marketing) ANDANAC (Dealer Association), IHS, AMIA, Oxford Economics, BMI, etc.Delivery outcomes to: USA, Mexico and Japan. Show less Market condition analysis for develop strategy proposal per month, quarter and landing.Demand Planning for domestic marketPlanning for the short, mid and long term product strategy driven by market demand.Internal & External Clients: Nissan Japan, US, Mexico (Sales, Finance, Product Planning and Advance Planning, Marketing Intelligence, PMO,Presidential & Marketing) ANDANAC (Dealer Association), IHS, AMIA, Oxford Economics, BMI, etc.Delivery outcomes to: USA, Mexico and Japan. Show less

      • Senior Manager Aftersales

        May 2018 - Jan 2019
      • Senior Manager Strategic Marketing

        Dec 2016 - Apr 2018
      • Junior Manager Strategic Marketing

        Jul 2015 - Nov 2016
      • Supervisor Marketing Strategy

        Jun 2014 - Jun 2015
      • Sr Specialist PEC-A (Product Economic Control Advisor)

        May 2011 - May 2014
    • Immigrant services society of bc

      May 2011 - Feb 2012
      Administrative assistant
    • Universidad nacional autónoma de méxico

      Apr 2014 - Dec 2016
      Teacher in analysis & evaluation of investments (weekend)

      Give them nowadays the corporation trends, market mexican trend, main economic indicators, economic sectors, R&O, as a result business case and conclusion delivery for all industries & sectors. Tools to get the best investment with a high profit (INEGI, Banxico, IHS, Oxford Economics, BMI, etc). Contributing with groups from other universities; Tec Monterrey, Ibero, Anáhuac, Unam, etc. Diversity people from 22-50 age range. Almost 20 students with bachelor degree and MBA's.

    • Bacher zoppi

      Jan 2019 - Mar 2021
      Business unit director rx & pos | gerente sr de unidad de negocios rx y punto de venta

      Reporting to: General Manager (Owner) Team: 10 direct and 300 indirect (Customer Service and Sales Key Account Managers and Executives plus Medical Managers and Representatives). Sector Pharmaceutical Outsourcing Area: Operations and Commercial (Sales, after sales, retail, wholesale, pricing, P&L, customer care and PR) Objectives: Customer retention, new customer attraction, P&L, Profit in 2019 to 2021.Products/services sold: Sales force, Promotion, CRM medical visitation system, ScorecardReason for leaving: Change of residenceResponsibilitiesIn charge of 2 business units (medical representative and point of sale). A 70% share of the company's total income (250 million pesos / 12 million dollars) was achieved in the first half of the year. Main tasks were to attract, recruit, train, qualify and develop 10 people to support more than 300 employees. Lead the Business Plan and subsequent cycles updates. Lead presentations for the business plan and all forecast updates for management. Identifies critical factors affecting profitability and evaluates the potential to achieve profit results consistent with Company goals.Provide financial leadership in Pricing decisions and recommendations ensuring adequate management of gross margins while balancing access and the competitiveness of the company in the market.Maintain high standards of internal controls. Develops, evaluates and implements internal controls, financial policies and procedures.Monitors performance of staff against departmental objectives. Recommends salary increases, promotions and terminations. Achievements70% of the programmed bids were won with pharmaceutical companies such as top ten. The bids were negotiated for 2 years with a both monetary and periodical gain compared to past negotiations and the projected budget. Included new business models to win bids when generating commercial proposals. Show less

    • Echelon dynamics

      Aug 2021 - now
      Commercial & operation manager

      Commercial Manager Reporting to: Business Unit Director Sector Pharmaceutical Medical Prescription Audit (Close Up International) Area Operations and Commercial (Sales, after-sales, retail, wholesale, pricing, P&L, customer service and PR) Objectives: Profit, Customer retention, attracting new customers in 2022 Q2 – Q3Products/services sold: Auditing, consulting, CRM medical visit system, deployment-sizing, market research.`Operations ManagerReporting to: Operations Director for Government Sector Financial Leasing (LUMO financial center) Area Operations and commercial sales, aftersales, retail, wholesale, pricing, P&L, customer service and PR Objectives: Profit, Revenue & Cost car sales for government (contracts tenders) in 2022 Q1Products/Services sold: Vehicle leasing, transportation and public works services.Reason for leaving: Professional growth Show less

    • Lumo financiera del centro

      Feb 2022 - Apr 2022
      Operations manager (project)

      Reporting to: Operations Director for Government Sector: Financial Leasing (LUMO financial center) Area: Operations and commercial sales, aftersales, retail, wholesale, pricing, P&L, customer service and PR Objectives: Profit, Revenue & Cost car sales for government (contracts tenders).Products/Services sold: Vehicle leasing, transportation and public works services.Reason for leaving: Professional growth Minimum qualifications include: Bachelor’s Degree in Finance/Operation and ten years of experience in private& government accounting management. Knowledge of financial aspects of government entities to honor commercial conditions through contract management (SLA).* Contract management coverage (from 1st until the end)* Human resourses managing in terms of profesional profile and experience to aline organization chart * Managing in presenter to both small and large audiences in terms of budgeting, forecast risk, penalties and commercial conditions.* Operation traceability to honoring customer satisfaction and avoid risk due to non-compliance in contract conditions* Database managing guidelines for operation follow-up throug dashboards* Price and cost analysis for negotiation* P&L. Budget and forecast Show less

    • Close-up international méxico

      Apr 2022 - Aug 2022
      Commercial manager (project)

      Reporting to: Business Unit Director Sector: Pharmaceutical Medical Prescription Audit Area: Operations and Commercial (Sales, after-sales, retail, wholesale, pricing, P&L, customer service and PR) Objectives: Profit, Customer retention, attracting new customers. Products/services sold: Auditing, consulting, CRM medical visit system, deployment-sizing, market research. * Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings. * Oversee data stewardship and governance of customer master data including: 1) Data sources 2) Trust rules to create the golden record. Establish and maintain data quality metrics, proactively identify customer data master issues and anomalies, address quality concerns by stakeholders, and ensure a high level of comfort and trust in customer master data. * Manage & oversee SLAs related to data quality metrics for master data management. Perform data analytics to troubleshoot issues, quality check system changes, and answer ad hoc questions as they arise* Plan and lead new Master Data Management (MDM) initiatives including: 1) Developing strategic product roadmap 2) Gathering business requirements and translating them to technical specifications for the IT team to execute on 3) Leading associated change management with stakeholders 4) Document procedures and processes, including updates.• Understand pharmaceutical ecosystem and data sets including medial and pharmacy claims (ex. Prescription Audit), Partner with account C&P Leadership, marketing, data science and pricing/contracting teams to build and prioritize analytics and insights plan in support access strategy• Provide in-depth, expertise-based oversight and delivery of managed markets analysis including product formulary position, utilization management controls, customer segmentation and control/sophistication assessment. * Present periodic reports tracking product and portfolio performance. Show less

  • Licenses & Certifications

    • Leadership/ coaching for high manager level

      Bacher zoppi
      Apr 2019
    • Giving your elevator pitch

      Linkedin
      Nov 2021
      View certificate certificate
    • Machine learning

      Universidad anáhuac méxico
      Jan 2023
    • Inteligencia artificial

      Universidad anáhuac méxico
      Jan 2023
    • Innovación y creatividad en el marketing

      Ipade business school
      Jul 2019
    • Era digital

      Egade business school del tecnológico de monterrey
      Jul 2022
    • Facilitator in the lego® serious play® method

      Lego® serious play® insights by per kristiansen and gloria de leon
      Dec 2022
    • Pmo (project management office)

      Nissan motor corporation
      Jan 2016
    • Six sigma

      Nissan motor corporation
      Dec 2015
    • Change management (adkar)

      Bi:procsi
      Jan 2017