Experience

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  House of bombshell llc

  Jan 2015 - now

  Founder & brand strategist

  Key Responsibilities & Impact • Business Strategy & Growth • Develop high-quality business strategies that align with short-term and long-term brand goals. • Oversee operations, sales, and brand development to ensure consistent revenue growth and market expansion. • Analyze financial and non-financial reports to identify areas for improvement and innovation. • Brand Development & Marketing • Drive the creative vision and product innovation, ensuring alignment with customer needs and market trends. • Lead brand storytelling, digital marketing, and community engagement to enhance visibility and loyalty. • Devise and execute e-commerce growth strategies, including social media, influencer collaborations, and content marketing. • Problem-Solving & Leadership • Identify and resolve operational challenges, ensuring business sustainability and scalability. • Foster strategic partnerships to expand the brand’s reach and customer base. • Lead a collaborative, high-performing team, ensuring alignment with the brand’s mission and values. Show less

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  House of bombshell beauty parlor

  Jun 2018 - Aug 2023

  Salon owner

  Key Contributions & Expertise: • Team Development & Education: Recruit, hire, and train salon professionals while developing in-salon training programs that keep the team at the forefront of industry trends. • Branding & Marketing: Execute branding and marketing campaigns that enhance visibility, attract clientele, and establish House of Bombshell as a go-to beauty destination. • Operations & Business Strategy: Manage team performance, inventory, and remote operations, ensuring seamless business growth and an elevated salon experience. • Client Experience & Excellence: Deliver outstanding hairstyling services and maintain a luxury-level, clean, and welcoming salon environment. • Community Impact & Philanthropy: Lead Beyond The Chair Inc., an initiative offering free beauty sessions to survivors of domestic violence, using beauty as a tool for empowerment and healing. Show less

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  The beauty hub

  Aug 2023 - now

  Visionary leader

  Key Responsibilities & Impact • Leadership & Community Building • Create a welcoming, inclusive environment that empowers underrepresented beauty professionals. • Foster a strong sense of community and collaboration among members. • Plan and execute monthly networking events, educational workshops, and seasonal celebrations to enhance member engagement. • Business Development & Marketing • Strategically drive high occupancy rates by managing vendor relationships, maintenance teams, and local partnerships. • Devise and implement marketing strategies to generate leads and attract new members. • Conduct sales tours and follow-ups, leveraging CRM and marketing platforms to track and convert leads. • Negotiate exclusive member deals and discounts to enhance the overall value of membership. • Operations & Financial Oversight • Oversee onboarding of new members, including key activations, accounting setups, and orientation. • Generate and analyze monthly performance reports to drive strategic decisions. • Ensure seamless operational efficiency, working closely with vendors and maintenance teams. • Innovation & Expansion • Spearheading the launch of Studio|Suites by The Beauty Hub, a micro-suite concept designed to provide accessible leasing options for beauty and creative professionals. • Elevating The Beauty Hub’s impact through educational programs, business mentorship, and digital innovation. Show less

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  Olaplex

  Jun 2024 - Mar 2025

  Freelance brand educator & retail ambassador

  Representing Olaplex in top-tier beauty retailers (Sephora & Ulta), I serve as a brand ambassador, product trainer, and retail strategist, ensuring both beauty advisors and customers have a deep understanding of the brand’s science-backed haircare innovations.Key Contributions & Expertise: • Client Engagement & Sales Growth: Proactively educate and assist customers in identifying their haircare needs, leading to increased product adoption and brand loyalty. • Retail Partnerships & Brand Advocacy: Develop strong relationships with retail partners, stylists, and beauty advisors to maximize brand presence and store-level support. • Training & Coaching: Lead interactive product knowledge and sales training for in-store beauty professionals, enhancing their ability to recommend and sell Olaplex effectively. • Market Insights & Trend Analysis: Communicate category trends and analyze product performance to optimize sales strategies. • Performance & Reporting: Track and report sales data, customer insights, and promotional effectiveness to contribute to Olaplex’s overall retail success. Show less

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  Empire beauty school, inc.

  Aug 2024 - Jan 2025

  Educator

  Key Contributions & Expertise: • Instruction & Mentorship: Lead engaging lessons, adapt curriculum to student needs, and provide one-on-one coaching to foster confidence and career readiness. • Hands-on Training: Oversee practical sessions, ensuring students gain real-world experience in salon operations, guest relations, and technical execution. • Leadership & Operations: Manage front desk operations, salon guests, and student coordination while maintaining a structured and supportive learning environment. • Emotional Support & Professional Growth: Mentor students through career challenges, helping them develop both technical mastery and a success-driven mindset. • Performance & Administration: Provide course feedback, track student progress, and manage Point of Sale (POS) systems and data entry for smooth operational efficiency. Show less