
Timeline
About me
Marketing Director
Education

Universidad de puerto rico
1996 - 2000Bachelor of business administration - bba business administration, management and operationsI gained comprehensive insights into financial management, marketing strategies, and leadership principles essential for effective business leadership.
Experience

Excel telecommunications
Jan 1996 - Jan 1999Executive directorMr. Sharpe became the youngest Executive Director with Excel Telecommunications -- a billion dollar publicly traded long-distance company. Generally recognized as the fastest growing business in US business history, Excel reached a billion dollars in revenues nine years faster than Microsoft was able to, and became the youngest company to have ever joined the New York stock Exchange. Many of the records set by Excel still stand today.

The relationship corp
Jan 2000 - Jan 2008Co founderAs the Co-Founder and head of marketing, I played a pivotal role in the successful launch and positioning of multiple online dating brands including UltimateSingles, SoulMate, ChristianSingles, and many others. My strategic insight and hands-on approach were instrumental in establishing 16 thriving offices nationwide, a venture that entailed the meticulous hiring and comprehensive training of personnel for each location. Entrusted with the full spectrum of marketing responsibilities, I orchestrated compelling marketing campaigns that significantly heightened brand visibility and consumer engagement. Developed a high-performing team dedicated to achieving and surpassing our marketing and operational objectives, setting a new benchmark for success within the dating services sector. Show less

Ijango
Jan 2008 - Jan 2010FounderFounded the search engine and trailblazing tech startup, iJango, and ignited its journey by securing a substantial $6 million in private equity funding. Conceptualized and pioneered a proprietary search engine and Internet web browser which catalyzed remarkable growth, propelling the company towards a significant market presence. Despite the initial success, faced a challenging turn of events when the board of directors made the decision to transition leadership, a testament to the unpredictable, yet enriching path of entrepreneurship. My tenure at iJango not only honed my technical and strategic foresight but also provided invaluable lessons in navigating the complex dynamics of startup culture and stakeholder management. Show less

Legal hub
Jan 2010 - Jan 2012Chief marketing officerAs the Founder and Marketing Director of LegalHub, I spearheaded an innovative venture that revolutionized the way leads were provided to attorneys, marking us as pioneers in the field. Despite facing substantial scrutiny and opposition from bar associations due to my non-legal background, my unwavering commitment to innovation shone through.My strategic acumen led to the recruitment of Robert B. Trussell founder and CEO of Tempur Pedic as a formidable partner, and together we navigated the waters of adversity. One of my pivotal successes was personally recruiting the nation’s foremost authority on Legal Ethics, Jeffrey Hazard Jr. whose endorsement significantly fortified LegalHub’s ethical standing, compelling the state Bar Associations to cease their opposition. Amidst these challenges, I successfully raised $3 million in funding, although a major portion was strategically allocated towards addressing the adversities posed by the bar associations. The journey, though tumultuous, honed my resilience, negotiation skills, and affirmed the transformative power of innovation even in traditionally rigid domains.• Demonstrated success developing and optimizing 800 websites for lead generation in a wide range of practice areas. • 3+ years leading digital marketing professionals• Designed and implemented over 250 successful digital marketing campaigns. • Created UX strategies to optimize visitor experience to websites and increase conversion rates. • Hands on experience with Web Design, Web Development, Landing Pages, Conversions, Affiliate Networks, SEO/SEM, Google Analytics, Email Marketing, and CRM software.• Managed all vendor relationships. Show less

The eichholz law firm
Jan 2012 - Jan 2015Corporate life saverI was beckoned to stabilize a faltering law firm during a turbulent phase when the founder faced incarceration. With a solid legal background, I was uniquely poised to resurrect the firm's dwindling fortunes.Under my stewardship, the firm underwent a metamorphosis: expenses were meticulously trimmed, processes streamlined, and an innovative marketing strategy was unleashed that tripled the firm's revenue. My penchant for leveraging technology led to the creation of a proprietary lead tracking platform, 'Track My Leads', instrumental in meticulously monitoring, measuring, and managing the efficacy of our advertising campaigns, thereby significantly enhancing ROI.The firm's trajectory of growth was unmistakable, and upon the founder's release from prison, I devised a blueprint to transition him into a Legal Funding venture, thus ensuring a continuum of productivity and revenue generation. The journey, although marred by a breach of trust, was rich with learning and underscored the indispensability of integrity and due diligence in professional engagements. Show less

Addaddy
Jan 2015 - nowDirector of marketing and business developmentOrchestrated a wide range of marketing strategies that not only propelled our clients' brands into the limelight but also significantly elevated their market share and profitability. I covered all areas of marketing.: from constructing compelling brand narratives, devising razor-sharp marketing strategies, to engineering lead generation campaigns that consistently outperformed industry benchmarks.With a keen eye on the evolving market trends and an adept understanding of diverse consumer segments, I crafted marketing solutions that resonated powerfully with target audiences, driving engagement levels to new heights. My initiatives were a linchpin in not just acquiring leads but effectively converting them into loyal customers, thereby fueling a sustainable growth trajectory for our clients.The marketing landscape at Addaddy Networks was a fertile ground for innovation, and I reveled in exploring the uncharted, often blending the art and science of marketing to concoct campaigns that captured imagination and drove tangible results. Each endeavor under my helm was a symphony of creativity, analytics, and relentless pursuit of marketing excellence, ensuring our clients not only met their business objectives but surpassed them with flying colors. My tenure at Addaddy Networks was a testimony to the transformative power of integrated, insightful, and inventive marketing, leading to a legacy of delighted clients and a robust bottom line. Show less
Licenses & Certifications

Google ads display certification
GoogleOct 2022
Google analytics individual qualification
GoogleOct 2022
Adwords certified professional
GoogleJan 2013
Recommendations

Engr. dr. roman kalvin
Principal- Christian Technical Training CentrePakistan
Joud ihwidi
Mechanical Design and Production EngineerDamascus Governorate, Syria
Bilal ahmed
Assistant Manager at Pakistan Aeronautical ComplexLahore, Punjab, Pakistan
Eve henry
Audit Associate | Financial Services | Deloitte IrelandDublin, County Dublin, Ireland
Courtney cain msn, aprn, cpnp-ac
Registered Nurse | Certified Pediatric Nurse PractitionerUniontown, Ohio, United States
Brianna bosch
Finance & Marketing Student at Baylor UniversityWaco, Texas, United States
Allison meyer
Publications Manager, WRI - Sustainable Food Systems | Water Resources ManagementWashington, District of Columbia, United States
Et hadi saputra
Unlock the Indonesian Market: Dial In to Reach 275 Million People.Jakarta Metropolitan Area
Vamsi krishna kota
SAP CX, Certified Hybris Developer | Programmer Analyst at BoeingAndhra Pradesh, India
Nicholas forsythe
Staff AccountantLaPlace, Louisiana, United States
...