Experience

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  Inolyst consulting pvt. ltd

  Apr 2010 - Jun 2010

  Marketing evangelist- intern

  Hand-on experience in managing online and offline campaigns like Email Marketing, Event Mangement, Search Engine Optimization (SEO) & Social Media Marketing.

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  Nabler web solutions

  Apr 2011 - Sept 2012

  Digital analyst

  • Generated Dashboards for Traffic Analysis, Website Performance, Scenario Analysis and complex data intensive problems• Project Management & client interaction for leading customers (both onshore & offshore)• Tag validation (Adobe Analytics) and Google analytics • Advanced Google analytics Implementation for different websites.• Worked on A/B testing for different websites to enhance the conversion through Google optimize. • Identify effective multi-channel marketing strategies for clients, including social media Show less

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  Kpmg

  Oct 2012 - May 2014

  Senior analyst- knowledge management

  • Handled overall digital analytics for kpmg.com/Global and some of the country site of KPMG being a part of Knowledge management team.• Developing ad-hoc analysis surrounding site content strategies (i.e. search engine optimisation strategy, content strategy, etc)• Project Management & client interaction situated in Canada.• Daily, weekly and monthly, Quarterly and annual report for kpmg.com • Generating social media reports

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  Adobe

  Jun 2014 - Jul 2021

  • Acting as an Management consultant for Sales (Account Executives, Solutions consultants, Named account managers) Creating initial POVs (Point of views) by mapping Customer’s Business and Digital objective with Adobe solutions• Acting as Digital experience consultant and sharing Customer Experience Strategy based on the User testing/Survey to provide conversion centric experience on the website• Creating digital architect diagram through technology assessment based on the current technology stack of the customer and integration with different Adobe solutions.• Performing Analytics performance analysis on the website KPIs/Metrices to help customer understand the gaps in the implementation. Also share recommendation on best practices to help Field close the deals.• Creating POVs covering business analysis, customer experience analysis, deep dive technical assessment, Value maps, competitor analysis, industry analysis, customer maturity assessment and sharing the findings to the customer. Show less • Performing operational and technical assessment on implementation of Adobe Marketing Cloud solutions like Adobe Analytics (Omniture Site Catalyst) and Adobe Target on websites of key clients, belonging to different verticals through different tag validation tools likes Charles and Observe point.• Present the audit findings to clients (C-Level/Director/Manager Level) in order to Highlight the potential opportunities resulting from the integration capability of various Adobe solutions and hence supported field with cross/up sell opportunities.• Providing recommendations and best practices for improving the existing client implementations and usage, thereby, helping client to increase their ROI.• Providing road maps and insights to the clients to manage business growth and development. Show less

  • Digital Strategy consultant

    Jul 2020 - Jul 2021

  • Solution consultant - POC

    Jan 2019 - Jul 2020

  • Senior Analyst - Solution Audit

    Jun 2015 - Dec 2018

  • Analyst - Solution Audit

    Jun 2014 - May 2015
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  Wipro limited

  Jul 2021 - Nov 2022

  Senior practice manager
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  Google

  Nov 2022 - now

  Product lead