Experience

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  Sephora

  Oct 2014 - Sept 2018

  Beauty studio coordinator

  Certified Skincare consultantCertified Makeup ArtistBeauty Studio Coordinator

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  Seton hall university

  Aug 2015 - May 2018

  Teaching assistant
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  Cover fx skincare inc

  Sept 2018 - Sept 2021

  • Headed Customer Service, eCommerce and Digital Marketing departments, creative team, paid media agency, affiliate agency, affiliate partners, SEO agency and development team. • Executed the following projects: SMS program, Beauty Pro program, preference center, website relaunch, loyalty program, customer service knowledge library, Virtual Try On AI and email/SMS acquisition strategies including collaborative brand giveaways. • YTD 2021 increased ROAS by 12% compared to 2020. Decreased bounce rate by 12%, while increasing conversion rate by 14%, average page duration by 11% and pages viewed per session by 23%.• Research and implement new innovative affiliates such as Envolve Tech, Upsellit and Recharge; focusing on customer retention, abandonment and retargeting methods. Since launch these initiatives increased affiliate revenue by +32% and increased conversion rate by +48%.• Strategized A/B tests for email campaigns, customer segmentation, flow series, and sign up forms. Implement changes based on results of testing. Email open rates increased +12%, spam complaints decreased to 0% and click rate increased 50%. Increased welcome series open rate +46% and click rate +40%.• Coordinated brand strategy on all new product launches and promotions for eCommerce and Digital marketing including the creation of briefs, presentations, and reports. • Generate board reports on weekly and monthly basis’, analyzing KPIs via Shopify, Google analytics and Klaviyo.• Maintain both US and CA sites through Shopify Plus. Update eCommerce promotional calendar and email marketing content calendar with upcoming content use calendars to track daily KPIs for sales, campaigns, traffic, conversion rate and AOV. • Report directly to VP of Marketing and CEO. Show less • Responded to 800-1500 emails monthly (depending on season) within 24-48 hours of receipt resulting with 100% of customer satisfaction.• Implemented live chat and customer guide library through Zendesk to assist with customer experience and retention.• Input all replacements into correct systems for processing while also cataloging any repeat defects or damages. Relay all information to operation and product development teams.• Oversaw inventory for 300 skus weekly in Shopify and warehouse database • Contacted customers with poor reviews and questions via Yotpo and Power Reviews for both .com and Ulta Show less

  • eCommerce and Digital Marketing Manager

    Jan 2020 - Sept 2021

  • Customer Experience Manager

    Sept 2018 - Jan 2020
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  Caastle

  Sept 2021 - Feb 2022

  Associate marketing manager
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  Healthybaby

  Feb 2022 - Jun 2023

  Digital marketing manager
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  Lt apparel group

  Jun 2023 - now

  Manager of customer acquisition