Experience

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  New oriental education & technology group

  Jul 2015 - Aug 2015

  Program assistant intern

  Program assistant intern at SAT/ACT Test Program.

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  Microsoft

  Jul 2016 - Sept 2016

  Product operations intern

  Product operations intern at Microsoft Research Asia (IEG Group).https://www.engkoo.com/

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  36kr holdings inc.

  Oct 2016 - Mar 2017

  Writing intern

  In-depth report writer intern focusing on frontier technologies, traveling, education and other industries development, tracking corporate movement from start-ups to listed companies. https://36kr.com/user/94869069

• 

  Bluefocus

  Apr 2017 - May 2018

  Associate account executive

  Communication consultant for tech brands (Baidu, Alibaba, JD, Airbnb, etc.). Providing comprehensive strategic communication counsel and overall support upon daily execution, including strategic copywriting, media communication, creative planning, and crisis management.

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  Ogilvy

  Jun 2018 - Jun 2021

  Senior account manager

  Promoting brand reputation for tech brand (Intel) in the field of corporate/product communication, with rich experience in project management, strategic planning, industry insight, copywriting, media communication, crisis management, etc.

• 

  Smartx

  Jun 2021 - Aug 2024

  Brand & content manager

  01 Brand management - Set corp/product brand message, produce brand assets & content, and amplify brand awareness via global market events, analysts, media, ecosystem, and co-branding. (Regional markets include Korea, Southeast Asia, the Middle East, and Europe).02 Content marketing - Set content management and creation pipeline from zero to one. Drive content creation and publishing across departments that help nurture customer awareness & consideration.

• 

  Arcfra

  Aug 2024 - now

  Brand manager

  Overall brand strategy, content strategy, public & analyst relations.