Experience

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  Housinganywhere.com

  Oct 2013 - May 2014

  Junior sales representative
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  Social media branding

  May 2014 - Sept 2014

  Community manager

  • Definition, deployment and monitoring of powerful social media brand strategies for Panzani, ING, Poliakov, Peterman • Development of creative digital campaigns• ReportingSocial Media Branding is a creative web-agency specialised in company communication on social networks. Since 2010, it has developed personalised digital solutions to facilitate the promotion of brands on Facebook, Twitter, LinkedIn, Pinterest, etc.

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  La redoute

  Aug 2014 - Aug 2015

  Junior online sales manager

  • In charge of the challenging migration of the growing plus-size e-shop Castaluna on La Redoute's website• Responsible for all online activities: e-shop animation, graphic chart redesign, merchandising, user experience optimisation etc.• Definition of the marketing and sales planning• Global coordination on 360° projects: internal and international• e-CRM management: marketing automation, day-to-day newsletters...• Reporting & strategic inputs• Global benchmark La Redoute is French historical multi-channel retailer. Its e-commerce site www.laredoute.com is the top ranked French site for apparel and home decor, with more than 7m+ unique visitors each month. The company operates in 26 countries and has more than 10m active customers. Show less

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  Reed midem - a member of reed exhibitions

  Sept 2015 - Jan 2017

  Content marketing & media partnerships manager

  • Management of content & graphic production to increase brand engagement in the TV & Music industries• Deployment of 360° digital campaigns • Lead of a consulting project about the power of digital content marketing in the B2B business• Performance analysis leading up to strategic imputs• Medias & partnerships acquisition and e-reputation management, offline et online.• Management (1 person)Reed Midem is part of Reed Exhibitions, one of the world leaders in the organisation of events. Reed Midem is specialised in leading international B2B events in the Music, Television and Real Estate industries, taking place each year at the Palais des Festivals, in Cannes, France. Show less

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  Grandvision france

  May 2017 - Sept 2017

  Crm manager

  • Delivering of global CRM campaigns on and offline• Project execution & follow-up : newsletters, print catalogues, SMS...• Management of local communication operations • Set up of all CRM activities for the Solaris brand• Trigger marketing managementGrandVision is a global leader in optical retail and operates in 40+ different countries, online and in over 7 000 stores. In France, it is the head office of 3 renowned brands : GrandOptical, Générale d'Optique and Solaris.

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  Netatmo

  Oct 2017 - Dec 2019

  Lead crm & marketing automation

  • Management (2 people)• Cross-channel strategy & planning • CRM campaigns supervision of compelling campaigns in 6 languages for over 150+ countries• Implementation of a new feature : in-app news • Trigger marketing management : onboarding, upsetting, cross-selling, re-engagement, personalisation• Analytics Netatmo is a leading smart home company (IoT) creating simple, beautiful smart solutions for a safer and more comfortable home. The company's ambition is to bring useful technology to the most intimate place you own. In order to pursue this goal, Netatmo follows 4 commitments: durable design, privacy at its core, useful & reliable, thoughtful notifications. It is selling worldwide (150+ countries in major retailers and online). It has raised $30M+ in venture capital (2015) and has been awarded multiple times by the "CES Innovations Design and Engineering Awards". Show less

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  Kimo

  Dec 2020 - May 2021

  Strategy & communication consultant

  • Mission: creating a new kind of marketplace combining quality content & sustainable brands• Developing the communication strategy: branding, storytelling, tone of voice• Defining the technical roadmap for all channels: social media, CRM, sales, ambassadors• Finding out what our community wants and needs by surveying and testing new formats: educational content, sustainable products, physical and online workshops...

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  Time for the planet

  Dec 2020 - Dec 2020

  Associée

  Entrepreneurship at the service of Climate emergency. Time for the Planet is fundraising 1 billion euros to create 100 companies fighting against global warming.To discover more and be part of this project: https://www.time-planet.com/fr/devenir-associee

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  Netatmo

  Jun 2021 - Oct 2021

  Social media & influence lead

  • Being the voice of Netatmo on social media platforms• Building and executing the new brand content strategy and implement key messages• Leading content creation with product marketing managers• Producing and testing innovative formats on all platforms to drive engagement• Designing, implementing and driving the strategy to promote the brand influence for all product categories• Managing external partners (agencies, service providers)

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  Explora project

  Oct 2021 - Apr 2024

  Head of sales & experience
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  Decathlon switzerland

  Apr 2024 - now

  Crm & marketing automation consultant