Experience

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  Maxtech corporation

  Jul 2018 - Aug 2018

  Marketing and sales intern

  •Construing the market position and relevant marketing strategy•Using MS Excel for perceptual maps and graphs•Surveillance of supply channels and relative performances

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  Ahmed chemical co.

  Aug 2018 - Sept 2018

  Marketing and sales intern

  •Participating in procurement deals with the suppliers•Conducting 5C analysis for the company•Presenting negotiable arguments for a successful deal•Market research and authenticating data

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  Vita in cyprus

  Oct 2018 - Jan 2019

  Blogger i content writer

  •Writing blogs•Gathering and reporting feedback•Keyword trend search and analysis

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  Eco (environmental consultancies & options)

  Jul 2019 - Jul 2019

  Human resources intern

  -Deep insights into the recruitment process-Basics of a refined interview-HR capitalization in an organization-Conducting performance appraisals-Recognizing HR efforts-Dealing with office conflicts and misconduct

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  Hi-tech feeds

  Aug 2019 - Sept 2019

  Logistics intern

  -Essentials of logistics in a production firm-Dynamics of Supply Chain (Upstream)-Maintaining good relationships (B2B) with suppliers

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  Orta doğu teknik üniversitesi

  Jan 2020 - Jun 2020

  Blogger & content writer
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  The wudhu socks™

  Jan 2020 - Jan 2021

  -Ranked #1 organically on Google SERP -Revenue grew by ×3 after I joined the team-Helped the brand increase Instagram followers organically by 90% in 3 months-Reached 10,000 Facebook followers in 4 months-Following market trends & submitting periodic reports- Contacting potential leads in the buying cycle- Writing blogs - Helping out with digital ad campaigns- Graphic designing & video editing - Affiliate marketing- Dealt with brand influencers- Devising a focused SEO plan- Handling Twitter, Pinterest, Facebook and Instagram accounts Show less

  • Marketing Communications Coordinator

    Jul 2020 - Jan 2021

  • Market Researcher & Social Media Specialist

    Jan 2020 - Jul 2020
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  Octatude

  Jul 2020 - Jul 2020

  Social media & content management executive

  -Developing marketing strategy-Content development (Blogs, website, proposals, creative briefs, press releases etc.)-Content creation, curation -Performance analysis-Social media handling-Supervising marketing campaigns -Coordinating with SEO, design and technology teams for integrated marketing communications (IMC)

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  Bilkent university faculty of business administration

  Jan 2021 - Jul 2023

  Graduate research & teaching assistant
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  Publicis groupe

  Jan 2022 - May 2024

  Account Portfolio:• Abu Dhabi Tourism• ADGP (Abu Dhabi Grand Prix)• ADIO (Abu Dhabi Investment Office) • YMC (Yas Marina Circuit)• Savola Group• IBAA (Inside Burj Al Arab)• MAF (Majid Al Futtaim) Holdings• Lenovo• Ain DubaiCore Responsibilities:• Handled challenging +$15M annual portfolios across the Programmatic, Paid Social space, taking exectional lead on global omni-channel campaigns using a diverse range of ad formats to maximize ROAS for my clients. • Acting as the executive lead on accounts: executing, optimizing, reporting, and providing in-depth market insights on global media campaigns on DV360, Teads Ads Manager (TAM), The Trade Desk, Meta Ads, Snapchat Ads, TikTok Ads, & Twitter Ads covering MENA, GCC, Europe, USA, LEVANT, APAC, and Asia.• Coordinating heavily with the media planning, creative, and data science teams to map out highly targeted media plans using an efficient mix of assets distributed across various channels and formats to maximize ROI.• Establishing an optimal mix of suppliers/publishers from the supply side to yield the highest ROI. Also responsible for B2B relationship management.• Acting as the Internal Product Champion for Connected TV (CTV) by taking the lead on CTV channel development by conducting critical market analyses, future prospects, identifying potential growth opportunities, supply partners, and building a comprehensive portfolio of CTV stakeholder data that can be pitched to clients across various verticals.• Staying current regarding all developments related to martech and ad tech by completing certifications, reading top industry journals and whitepapers, collaborating with industry experts, and attending conferences, seminars, and webinars. • Training all junior executives under my supervision to ensure they receive the necessary support and training to become efficient and well-versed in executing campaigns on all relevant platforms. Show less Account Portfolio:• DCT Abu Dhabi (Department of Culture & Tourism, Abu Dhabi) : Current• IBAA (Inside Burj Al Arab) : Current • YMC (Yas Marina Circuit) : Current• ADGP (Abu Dhabi Grand Prix) : Current• Savola Group (Social) : Current• MAF (Majid Al Futtaim) Holdings• Lenovo• Ain DubaiCore responsibilities:• Coordinating heavily with the planning, creative, and data science teams to map out highly targeted media plans using an efficient mix of assets distributed across various channels and formats. • Executing, optimizing, reporting, and providing in-depth market insights on global media campaigns on DV360, Teads Ads Manager, The Trade Desk, Meta Ads, Snapchat Ads, TikTok Ads, & Twitter Ads covering MENA, GCC, Europe, USA, LEVANT, South Asia & Australia.• Establishing an optimal mix of suppliers/publishers from the supply-side to yield the best performance post-launch. Also responsible for B2B relationship management.• Taking the lead on Connected TV (CTV) product development and assisting supply management by conducting critical market analyses of this media vehicle, future prospects, identifying potential growth opportunities, and building a comprehensive portfolio of CTV stakeholder data that can be pitched to clients across various verticals. Show less

  • Senior Executive - Programmatic & Social

    Jul 2023 - May 2024

  • Executive - Programmatic & Social

    Jan 2022 - Jul 2023
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  Iab mena

  May 2023 - May 2024

  Task force member - new channels development committee

  • Analyzing the overall Connected TV (CTV) landscape in the MENA region, specifically focusing on researching pricing models.• Conducting in-depth analysis on pricing trends, variables, seasonalities, stakeholders, and other factors that concern price, to help established brands include CTV in their media strategy. • Collaborating with industry leaders, professionals, and experts from both the media demand and supply-side, by attending weekly, bi-weekly sessions.

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  Cnn

  May 2024 - now

  Media sales planner

  • Supporting in the coordination, communication, and account management of clients with global media presence.• Development of strategic proposals, media plans, presentations, and other supporting documents tailored to clients.• Campaign management of existing campaigns, making sure they are optimized to yield high ROI and ROAS, through critical-thinking, data analysis, problem-solving. • Managing & developing the sales assistants along with all their duties to ensure all administrative needs are met, along with supporting directors and managers.• Maintaining smooth running of active campaigns, ensuring client and reps are continuously updated on active campaigns. • Building strong relationships with supporting teams across the business and sales colleagues located in other offices across the globe, like UK and USA. Show less