Experience

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  Freelancer

  Jan 2009 - Jan 2010

  Other work experience (freelancer)

  – Event Host (2018-2023)– Whisky Tasting lecturer (2018-2023)– Nutritional Weight Management Coach -Shop.com (2017-2022)– Actress (2014-2016)– Catering Consultant (2012) - Assisting Chinese restaurants to set up bar counters.– Model (2009-2013)

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  Little asia

  Oct 2010 - Jan 2012

  Bar manager

  – Bar Manager (JUL2011-JAN 2012)– Floor staff (Nov 2010-JUL 2011)

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  Ada zanditon

  Jan 2012 - May 2012

  Studio assistant

  Ada Zanditon, an ethical fashion designer, doing eco-friendly luxury womenswear, and shows her season-collection in the digital schedule of London Fashion Week every year since 2009. During these three month internship, as a studio assistant, I have worked on the studio team of AW12 main collection, including: pattern cutting, tailoring, couture technology hand finished, knitwear design development and so on. Also I did the research and mood boards making for SS13 and worked on private couture commissions including an evening dress and a wedding dress. During London fashion week and London fashion weekend period, I have been an exhibitor, done the sample sale, made the press book and look book as Photoshop, and also modelled some of the showpieces at her presentation. Show less

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  Alexander mcqueen

  Jun 2012 - Nov 2012

  Intern

   The jewelry designed during the internship was selected as a 2013 commercial line product and actually sold in global stores.This is a four-month placement in 2012 summer. At this placement, my work is more about computer skills, such like digital colour matching or 3D product look drawing and colour up (by Photoshop or Illustrator). At the same time I also doing some jewellery deign for SS13 collection, and helping them produce the SS12 main collection. (Fabrics dyeing, sewing, embroidery, hand finishing, etc.)‭ ‬ Show less

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  Sonia viola

  Oct 2014 - Oct 2015

  Knitwear designer

  Buyer and Designer• Presented design collections at Guangzhou exhibitions, resulting in receiving orders exceeding ten thousand pieces for the season.

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  Hot malt co., ltd (whisky importer, taiwan)

  Mar 2016 - Nov 2022

  • Collaborated with C-level managers to establish annual objectives, crafting budgets, forecasts, and financial reports to ensure goal attainment.• Developed impactful brand marketing strategies for two Single Malt Whisky brands -Ardnamurchan and Amrut- in the Taiwan market, achieving over a 200% increase in annual sales figures for each brand in 2022/2023.• Spearheaded negotiations for exclusive distribution rights, successfully acquiring two prominent flagship brands -Lindores Abbey Whisky and Fable Whisky- for the company's product portfolio, leading to a 17% surge in the company’s annual revenue, surpassing the 60 million milestone.• Directed a dynamic team of approximately 10 professionals in marketing and supply chain management. Show less • Led the management and strategic marketing endeavours for a diverse array of single malt distillery products, including Ardnamurchan Single Malt Whisky, Lindores Abbey Single Malt Whisky, AMRUT Indian Single Malt Whisky, and four additional independent bottlers (IB) brands.• Introduced Ardnamurchan Single Malt Whisky to the Taiwan market, orchestrating cohesive online and offline initiatives and implementing targeted regional brand strategies, leading to significant brand association growth of over the following three years.• Orchestrated B2C brand ambassadorial activations, engaging with over 10,000 customers annually, effectively elevating brand awareness and fostering customer loyalty.• Conducted thorough market analysis, cost evaluations, and markup assessments to strategically price items. Developed pricing strategies aligned with business objectives to ensure competitiveness while effectively managing expenses such as purchasing, shipping, and marketing budgets. Implemented cost-saving measures resulting in a 5% margin increase for each SKU. Show less • Delivered over a hundred B2B-product training sessions a year spanning on-trade, off-trade, and wholesale sectors, and crafted impactful sales tools and resources yielding an impressive average increase of 8% per sales point. • Directed and orchestrated a minimum of six whisky trade shows annually to elevate company visibility and cultivate robust partnerships with trade associates, consistently achieving top-ranking booth exposure and traffic at each event.• Strategically reduced lost sales and wastage and enhanced cash flow by meticulously monitoring stock levels and demand, achieving an outstanding 150% increase in inventory turnover compared to the previous year.• Orchestrated comprehensive 360-degree marketing campaigns, leveraging diverse digital strategies across social media platforms, newsletters, and other organic marketing channels to enhance brand presence and drive engagement. Show less

  • Senior Product Manager

    Jan 2020 - Nov 2022

  • Product Manager

    Jan 2018 - Jan 2020

  • Assistant Product Manager

    Mar 2016 - Jan 2018
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  The whisky exchange

  Sept 2023 - Feb 2024

  Old & rare spirits assistant buyer
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  Speciality drinks group

  Sept 2023 - Feb 2024

  Old & rare spirits assistant buyer

  • Conducted valuations and authentication for over 1,500 auctioned items weekly, presenting well-founded procurement proposals and successfully acquiring coveted spirits at competitive prices.

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  Strategy&

  Sept 2024 - Sept 2024

  Insight day - women in strategy consulting, strategy& (pwc)

  • Gained an insight into careers within strategy consulting and the skills required. • Successfully engaged with workshop content and discussions with Strategy& consultants