Experience

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  Nhow hotel

  Jan 2004 - Jan 2007

  Assistente di sala
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  Ac milan

  Sept 2005 - Nov 2007

  Hostess
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  Roberto cavalli

  Sept 2008 - Sept 2009

  Press office

  ▪ Press Office and Foreign Manager AssistantProduct worldwide placement. Press office activities. Event planning.

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  Datamanent s.r.l.

  Sept 2009 - Jan 2010

  Junior project manager

  Datamanent srl. Project Management Company. Milan▪ Implementation of different projects (lead generation, media, events)

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  Edreams odigeo

  Feb 2010 - Jul 2015

  -Drive Merchandise Strategy: Lead merchandising efforts, establish strategic affiliations, and utilize analytics for insightful reporting to optimize product offerings-Website Management: Regularly update the website with engaging content and promotional airline fares to enhance user experience and drive conversions-Performance Monitoring & Analysis: Analyze traffic, sales, and margins rigorously to ensure a positive ROI, implementing actionable insights to enhance performance-CRM Strategy Development: Conduct week-over-week (WoW) and month-over-month (MoM) performance analysis for the Italian and French markets, focusing on traffic, sales, and margins to maximize profitability Show less -Merchandising, Affiliations, Analytics and Reporting. -Website update. Content selection, airline fare promotions. Monitoring performance, analysing traffic, sales and margins to ensure positive ROI. Main Competitor monitoring and reporting. Benchmark.-Translations for web pages flow reservations/user experience, new sections and various statements.-Monitoring of the Affiliation Channel, fee, costs and orders reporting (Zanox,Clickpoint, Public Ideas and Tradedoubler partners).-Managing passengers refund requests. Interaction and follow up with the contact between the Airline Companies and the Authority.-Booking Department. Show less

  • Online Marketing. CRM, Analytics and Reporting

    Feb 2010 - Jul 2015

  • Online Marketing

    Feb 2010 - Sept 2010
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  Italist.com

  Jul 2015 - Sept 2019

  Head of crm

  -Responsible for CRM, Data Analysis & Insights-Global Marketplace Development +21%YoY starting from Start-up level-Developed an innovative approach to customer segmentation that identified and categorized key demographics, leading the team in improving targeted outreach effectiveness through data-driven insights (Mailchimp/GA)-Technology & CRM Tools Management (Freshdesk and BOT activation

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  Deus ex machina motorcycles

  Oct 2019 - now

  E-commerce manager emea

  -EMEA Website Design, Content and Development-Digital Marketing and Advertising: promoting products through various channels like social media and EDMs to drive traffic to the eCom site-CRM Strategy and EMEA database enrichment (Klavijo)-Product Sourcing and Inventory Management; deciding which products to sell, managing stock levels with logistics; ensuring timely fulfillment (Shopify and Netusite_Oracle ERP)-Purchase and KPIs Analysis of the Collection-Implemented efficient order processing and logistics workflows that enhanced customer satisfaction scores, ensuring faster delivery times (negotiation of courier rates) Show less