Experience

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  In good company

  Nov 2015 - Mar 2017

  Retail assistant

  - Assist customer on the shopfront- Manage POS system

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  Weike gaming technology

  Mar 2019 - Aug 2019

  Marketing assistant

  - Managed and updated company's website with marketing assets- Coordinated and executed marketing and publicity event collaterals

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  Le petit depot

  Nov 2020 - Jan 2021

  Marketing intern

  - Lead the website user experience improvement plan, including organic search findability- Improved product search within the website to maintain brand engagement.

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  Sanz & biogreen

  Jul 2021 - Dec 2021

  Digital marketing intern

  - Responsible for the planning, selection, copywriting, editing, and posting of social media content to ensure consistent brand image. Resulted in 100% organic growth over 3 months- Performed competitor analysis and proposed a measurable growth plan to maintain brand relevance.- Report metrics used for growth and analytics for social media platforms and e-commerce platforms.

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  Love, bonito

  Jan 2022 - Jun 2022

  Brand intern

  - Researched, conducted outreach, liaise and coordinated plans with external partners to drive brand awareness and acquire new customers- Conceptualized and executed engaging campaigns to acquire new customers and drive brand awareness. Inclusive of a store re-opening, festival and out-of-home activations- Coordinated and executed onsite updates during key brand moments to drive customer acquisition and conversion- Coordinated and executed marketing collaterals and assets to build a consistent brand image Show less

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  Fresh

  Jun 2023 - now

  Marketing executive

  Media & Communications (PR & Social)- Champion engaging propositions and strong story angles to create buzz through paid and unpaid channels offline and online- Lead and execute social engagement strategies and be in the forefront to test emerging media- Keep abreast of new mediums/methods of communication to stay current in our strategy.- Develop press, media and influencer experience programs to bring consistent excitement- Strong rapport with media and KOLs to develop brand love to secure maximum brand visibility Show less