Experience

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  Baxter international inc.

  Dec 2014 - Dec 2015

  Multimedia designer

  Internship in Baxter Healthcare:- Applied discovery methodologies to different departments across the organization to understand needs and pain points in terms of on boarding and learning process of new employees.- Gathered and defined requirements, documenting them and presenting them to each department manager for approval.- Designed, planned and created e-learning prototypes to support initiatives of the operational excellence department to automate the training and on boarding process.- Evaluated different metrics of the e-learnings such as employee satisfaction, approval rate and training frequency to adjust the development process of the e-learnings. Show less

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  Colgate-palmolive

  Mar 2016 - Dec 2021

  Europe and Eurasia regions:- Was first contact point for product requirements from local marketing teams from 22 European and 5 Eurasian markets, managing requests and allocating workload in a 5 members team to fulfill business goals.- Supported the product life cycle from discovery to release.- Managed meetings with the clients to define product vision and gather product requirements understanding release goals.- Documented product requirements and discuss them with the Engineering and Design teams to evaluate feasibility and level of effort.- Created epics and user stories with corresponding acceptance criteria, added design mock ups and test cases to ensure the best user experience.- Managed the product backlog prioritizing high value features with clients and business in mind. Show less Sr. Digital Marketing Specialist for Europe and Eurasia regions:- Participated in the certification process of Adobe Experience Manager CMS authoring.- Contributed to the migration of +200 web products from old CMS Vignette to new CMS Adobe Experience Manager.- Managed digital marketing requirements for web products for Consumer and Professional users as B2C and B2B solutions.- Managed e-commerce integration project for European Markets such as UK, Spain, Italy, Germany, France and Portugal as well as Eurasian markets as Russian, Belarus, Ukraine and Kazakistan. Show less Digital Marketing analyst for Latin America region:- Managed web requirements from the local marketing teams from LATAM markets such as Mexico, Colombia, Peru, Ecuador, Chile, Argentina, Uruguay, Paraguay and Brazil using Jira as project management tool.- Led implementation of web launches and continuous improvements in the web consumer products across all categories such as Oral Care, Personal Care and Home Care using Vignette CMS.- Managed communication of new web product releases and updates to existing web products with cross functional teams as Marketing,Sales and Customer experience. Show less

  • Digital Marketing Product Coordinator

    Feb 2019 - Dec 2021

  • Sr. Digital Marketing Analyst Brand Experience Center

    Feb 2017 - Feb 2019

  • Digital Marketing Analyst - COE

    Mar 2016 - Feb 2017
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  Genius sports

  Dec 2021 - Oct 2022

  Product owner - tech delivery

  Product owner of 2 Scrum teams of the Fan Engagement division. Websites team constituted by 5 full stack developers, 1 Delivery lead and 1 UX designer; and Content Graph team constituted by 4 full stack developers, 1 Sr. full stack developer, 1 DevOps SecOps developer and 1 technical lead:- Managed the short and long term product roadmap definition.- Conduct the quarterly planning week to define initiatives to be worked within teams and cross teams.- Managed the requirements elicitation based on the client needs and market fit.- Led the research, definition, and delivery of digital products to fulfill business goals.- Documented epics, user stories and backlog management.- Accountable for identify, evaluate, manage and follow-up risks and dependencies to ensureincremental delivery.- Responsible for facilitate Scrum ceremonies and track development progress during Sprint to meet delivery timelines.- Accountable for communication with stakeholders about sprint goal and quarter goal progress.- Skilled problem-solving capabilities to determine solutions and options to resolveproblems.- Managed cross-functional teams requirements and work with Scrum team to develop integration product through GraphQL queries to enable sports real time datapoints.- Increased first-party data acquisition implementing gamification strategies for advertising andmonetization purposes.- Reduced the development efforts managing the creation of self-service products that meet the end users expectations and clients business goals. Show less

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  Webcreek

  Oct 2022 - now

  Digital project manager - marketing specialist iii

  - Prioritize product backlog to meet the go-to-market plans collaborating with business,development, and design teams to clarify functional/non-functional requirements.- Identify dependencies and communicate with stakeholders to remove impediments ofdesign and engineering teams to ensure the correct flow of development process.- Benchmark and analysis of competitors to identify product gaps and standardize productfeatures within the industry.- Leverage the scalability of existing products to fulfill similar desired outcomes reducing thelevel of effort and development costs. Show less