Experience

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  Informática siglo 21 ltda

  Jun 2001 - Dec 2003

  Gather and define technical and functional scope in commercial propousals for new clients achievment Planning, design, development and implementaron of software applications for different industries (Banking, Insurance, and Goverment)

  • Consultive Sales Account Executive

    Oct 2003 - Dec 2003

  • Software Development Engineer

    Jun 2001 - Oct 2003
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  Indexcol

  Feb 2005 - Jan 2006

  Software development engineer

  Web software development and technological support in planning digital comunication strategies

• 

  Humana vivir eps

  Jan 2006 - Apr 2007

  Senior software developer

  Leader in planning and development of critical mission apps

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  Indexcol

  Apr 2008 - May 2011

  Strategic engineer

  I was part of the consultative sales team, providing solutions to digital communication needs for major brandsI lead the Software Development TeamI gathered and defined functional and technical requirements for web apps development.I managed Software development projectsI was a consultant in planning corporate communication digital strategies

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  Freelancer

  Jul 2011 - Jun 2012

  Freelancer

  Web software development. Consulting in digital comunication estrategies planification

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  Lenddo

  Dec 2012 - Jul 2013

  Marketing analyst

  Planning and managing Lead Generation strategies in different channels: SEM, Facebook Ads, FBX, Affiliate Network and SEO

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  Iprospect colombia

  Apr 2014 - Jun 2016

  Sem & performance manager

  Lead Paid Media team, which is in charge of creation, optimization and reporting of Paid Search, Performance Display and Paid Social campaigns.Support the commercial process for achieving new clients and projects.Define standards and methodologies for quality assurance in line with global agency politics.Keep the commercial relationship with advertisers and ad networks (Google, Facebook and Twitter), giving support in selection and negotiation with new advertising media.Monitor compliance with investment goals from the perspective of customers and the mediaProvide technical and procedural support for the consolidation and implementation of new business lines Show less

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  Contenidos el rey

  Jun 2016 - Feb 2017

  Performance manager

  Lead the team which implements SEO, Web Analytics, Social Media reporting, and Content/Inbound Marketing reporting projects.Design reporting and data analysis processes for each client, according to its marketing objectives and activated digital channels. Support the commercial process for achieving new clients and projects.Define operative standards and methodologies and monitor quality assurance in line with agency visionResearch and apply ultimate technologies, methodologies and best practices adapted to brands and local targets for each agency service. Show less

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  Havas media group

  Feb 2017 - Oct 2018

  Head of digital

  Head of the 5 digital specialties teams (Social, Performance, Programmatic, Mobile and Data). Responsible for PNLs achievements, talent development, corporate negotiations with publishers/media and technical/strategic support for big global/local brands in the country (Ab Inbev, KIA, Claro, Telefonica, Subaru, Nissan, LG, Panamericana)

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  Rocasalvatella

  Nov 2018 - Jul 2020

  Specialized consultant - product manager

  Supporting important companies in projects of:- Digital Strategy design.- Growth and Sales acceleration.- New Business Models building- Change Management.- Consumer Experience optimization.- Strategies and Models definition, based on data.I do guarantee that the execution of plans and strategies have the expected methodology and quality, through project's strategic management and giving support to consultants in their implementation.

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  Olx autos

  Sept 2020 - Dec 2022

  Performance marketing strategist latam

  My mission is to support C2B, B2C and Financing operations in 5 countries in the region, through the definition, monitoring and analysis of digital marketing strategies in paid and organic channels.I work closely with local marketing teams, specialists in digital advertising channels under my leadership, marketing analytics, product development and business intelligence teams, building synergies to allow the business growth, focusing on the upper levels funnel in a 100% online operation.

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  Employbridge

  Dec 2022 - now

  Segment CDP product owner leading the audiences management for B2C and B2B marketing initiatives:- Define technological approaches for Segment CDP integrations with several endpoints: Marketing Automation platforms (MoEngage), Privacy Automation (OneTrust), Paid Channels (Google AdWords, Facebook, Bing and LinkedIn), CRM (Microsoft Dynamics) and Data Warehouse (Snowflake)- Audiences identification, filtering, enriching and activation, connecting end-to-end sources- Tracking plans optimization to support Marketing Analytics process with confluence over Amplitude and Power BI reporting Show less Develop and execute strategies that generate new leads, improve conversions andretention rates through online marketing initiatives. Manage both internal and external teams to perform acquisition marketing, strategy management, execution, as well as optimization acrosschannels.Supports key strategic projects for digital transformation around Segment CDP technology connecting end to end paid channels with CRM and Data Warehouses; Source Effectiveness tracking, measurement and analytics based in GA4 and Amplitude technologies. Show less

  • Principal Strategist, Marketing Data

    Jul 2023 - now

  • Performance Marketing Manager

    Dec 2022 - Jun 2023