
Timeline
About me
National Creative Services Manager
Education

Kincoppal rose bay school
1990 - 2002
Cornell university
2014 - 2015Marketing strategy certificate
University of sydney
2003 - 2006Bachelor arts art history, psychology & business studiesActivities and Societies: Women's College
Experience

George patterson y&r
Feb 2006 - Dec 2007Account executiveCompany Background George Patterson Y&R is one of Australia's largest communications companies. Key Client:TelstraKey Responsibilities • Worked with the client and internal departments on a daily basis in order to effectively manage the day to day operations of the campaign/s • Process monthly cost estimates• Update status reports for the direct and wider team of ongoing jobs, timings, feedback, problems and solutions

Enfatico
Jan 2008 - Oct 2009Account managerCompany Background Owned by WPP, Enfatico was created specifically to service Dell's communication needs. Enfatico transitioned the work of Dell’s 800 global integrated marketing agencies into one organisation.Key Client:DellKey Responsibilities Small to Medium Businesses• Developed processes to improve internal communication and drive efficiencies within client's organisation resulting in significantly improved productivity• Managed both the Online Demand Generation and Site projects• Prepared monthly competitive reports for clientsEmerging Countries• Organized and developed the monthly global updates on projects across the Small to Medium Business, Consumer, Relationship and Channel business units Channel• Assisted the Global Channel Lead in the running of Channel globally• Oversaw projects ran by Account Managers globally• Worked closely with creative and planning resources to develop and implement the new global PartnerDirect brand guidelines for both Dell Partners and Dell/Enfatico Show less

Wunderman
Oct 2009 - Sept 2011Senior account managerCompany Background: Owned by WPP, Wunderman is a global marketing and Digital agency. Key Clients:• Land Rover• Range RoverKey Responsibilities:Global Team, Range Rover Evoque• Managed the Pre Launch CRM and eCRM global strategy and budget for the Range Rover Evoque• Worked with key markets teams to help implement the Global CRM & eCRM strategy within their marketUK Land Rover CRM Programme:• Managed the Customer and Prospect CRM / eCRM Programmes• Organised and ran the weekly CRM Status meetings with our data, print, telemarketing and media agencies• Assisted in the development of the client quarterly budget Show less

Studio eleven ltd
Sept 2011 - Aug 2014Account directorCompany Background: Studio Eleven is an independent creative agency, specialising in design, brand & campaign development, print and digital production across a variety of sectors in the UK.Key Clients:• Transport for London• City of London• Guardian• BBC Good Food ShowsKey Responsibilities: • Managed client relationships (>30)• Managed the design studio and account management team• Responsible for the efficiency and profitability of the agency• Acquired new business to build upon existing client portfolio• Leveraged existing relationships to create new business opportunities • Worked with the company owners to create monthly P&L forecasts • Responsible for pitch development and presentations• Managed corporate brand development and the delivery of integrated campaigns• Project management, including: developing and agreeing creative briefs, budgets and workplans, managing design resources and production along with the management of client and internal stakeholders Show less

Deer valley resort
Dec 2014 - Apr 2015Ski instructor
Hint creative
Apr 2015 - Aug 2018Client services directorCompany Background Hint is a creative agency of art directors, designers and brand strategists, specialising inbrand development, brand renewal and digital and graphic design.Key Clients:• Fender • The Grand America Hotels & Resorts• You & Yours DistillingKey Responsibilities• Created a scalable design team to optimise design resources for each project• Built and maintained an engaged, high- performing team• Established a Client Service / Project Management function• Created systems and procedures that define studio workflow and transcend beyond any one person• Collaborated with internal and external stakeholders to successfully deliver on brand projects • Responsible for the studio's profit centre • Mentored new members of the team by providing guidance/best practice• Advised on business strategy and business KPIs Show less

Retireaustralia
Jul 2018 - Dec 2018Resales marketing managerCompany BackgroundRetireAustralia is the largest privately owned retirement village owner, operator and developer in Australia. The portfolio comprises 27 unique retirement villages located across NSW, QLD and SA, and has over 5,000 residents.Key Responsibilities:• Managed the marketing team, including in-house production• Worked with the General Manager of Sales and Marketing on stock status, priority stock, company owned, and long standing stock• Developed and implemented localised marketing strategies across the RA portfolio in line with the overall RetireAustralia corporate brand guidelines, business goals, strategy and individual sales and marketing budgets• Provided support and engagement for the Village Managers and Sales team to ensure the marketing team were supporting localised community engagement and promotional activities across all 27 villages• Oversaw and reported on campaign effectiveness for lead generation and sales, to inform future campaign development• Managed the RA Incoming Leads Centralised Call Centre• Worked collaboratively with the General Manager of Sales and Marketing, Brand Manager, and New Development Marketing Manager to implement a three phase plan to evolve the entire RetireAustralia brand. Show less

Mirvac
Aug 2020 - nowNational creative services manager
Licenses & Certifications

Psia aasi
Level 1Jan 2015
Volunteer Experience
Voluntary Life Saver
Issued by Palm Beach Surf Life Saving Club, Sydney Australia on Sept 2003
Associated with Annabelle McConachie
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