Annabelle McConachie

Annabelle mcconachie

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location of Annabelle McConachieThe Rocks, New South Wales, Australia
Phone number of Annabelle McConachie+91 xxxx xxxxx
Followers of Annabelle McConachie423 followers
  • Timeline

    Feb 2006 - Dec 2007

    Account Executive

    George Patterson Y&R
    Jan 2008 - Oct 2009

    Account Manager

    Enfatico
    Oct 2009 - Sept 2011

    Senior Account Manager

    Wunderman
    Sept 2011 - Aug 2014

    Account Director

    Studio Eleven Ltd
    Dec 2014 - Apr 2015

    Ski Instructor

    Deer Valley Resort
    Apr 2015 - Aug 2018

    Client Services Director

    Hint Creative
    Jul 2018 - Dec 2018

    Resales Marketing Manager

    RetireAustralia
    Current Company
    Aug 2020 - now

    National Creative Services Manager

    Mirvac
  • About me

    National Creative Services Manager

  • Education

    • Kincoppal rose bay school

      1990 - 2002
    • Cornell university

      2014 - 2015
      Marketing strategy certificate
    • University of sydney

      2003 - 2006
      Bachelor arts art history, psychology & business studies

      Activities and Societies: Women's College

  • Experience

    • George patterson y&r

      Feb 2006 - Dec 2007
      Account executive

      Company Background George Patterson Y&R is one of Australia's largest communications companies. Key Client:TelstraKey Responsibilities • Worked with the client and internal departments on a daily basis in order to effectively manage the day to day operations of the campaign/s • Process monthly cost estimates• Update status reports for the direct and wider team of ongoing jobs, timings, feedback, problems and solutions

    • Enfatico

      Jan 2008 - Oct 2009
      Account manager

      Company Background Owned by WPP, Enfatico was created specifically to service Dell's communication needs. Enfatico transitioned the work of Dell’s 800 global integrated marketing agencies into one organisation.Key Client:DellKey Responsibilities Small to Medium Businesses• Developed processes to improve internal communication and drive efficiencies within client's organisation resulting in significantly improved productivity• Managed both the Online Demand Generation and Site projects• Prepared monthly competitive reports for clientsEmerging Countries• Organized and developed the monthly global updates on projects across the Small to Medium Business, Consumer, Relationship and Channel business units Channel• Assisted the Global Channel Lead in the running of Channel globally• Oversaw projects ran by Account Managers globally• Worked closely with creative and planning resources to develop and implement the new global PartnerDirect brand guidelines for both Dell Partners and Dell/Enfatico Show less

    • Wunderman

      Oct 2009 - Sept 2011
      Senior account manager

      Company Background: Owned by WPP, Wunderman is a global marketing and Digital agency. Key Clients:• Land Rover• Range RoverKey Responsibilities:Global Team, Range Rover Evoque• Managed the Pre Launch CRM and eCRM global strategy and budget for the Range Rover Evoque• Worked with key markets teams to help implement the Global CRM & eCRM strategy within their marketUK Land Rover CRM Programme:• Managed the Customer and Prospect CRM / eCRM Programmes• Organised and ran the weekly CRM Status meetings with our data, print, telemarketing and media agencies• Assisted in the development of the client quarterly budget Show less

    • Studio eleven ltd

      Sept 2011 - Aug 2014
      Account director

      Company Background: Studio Eleven is an independent creative agency, specialising in design, brand & campaign development, print and digital production across a variety of sectors in the UK.Key Clients:• Transport for London• City of London• Guardian• BBC Good Food ShowsKey Responsibilities: • Managed client relationships (>30)• Managed the design studio and account management team• Responsible for the efficiency and profitability of the agency• Acquired new business to build upon existing client portfolio• Leveraged existing relationships to create new business opportunities • Worked with the company owners to create monthly P&L forecasts • Responsible for pitch development and presentations• Managed corporate brand development and the delivery of integrated campaigns• Project management, including: developing and agreeing creative briefs, budgets and workplans, managing design resources and production along with the management of client and internal stakeholders Show less

    • Deer valley resort

      Dec 2014 - Apr 2015
      Ski instructor
    • Hint creative

      Apr 2015 - Aug 2018
      Client services director

      Company Background Hint is a creative agency of art directors, designers and brand strategists, specialising inbrand development, brand renewal and digital and graphic design.Key Clients:• Fender • The Grand America Hotels & Resorts• You & Yours DistillingKey Responsibilities• Created a scalable design team to optimise design resources for each project• Built and maintained an engaged, high- performing team• Established a Client Service / Project Management function• Created systems and procedures that define studio workflow and transcend beyond any one person• Collaborated with internal and external stakeholders to successfully deliver on brand projects • Responsible for the studio's profit centre • Mentored new members of the team by providing guidance/best practice• Advised on business strategy and business KPIs Show less

    • Retireaustralia

      Jul 2018 - Dec 2018
      Resales marketing manager

      Company BackgroundRetireAustralia is the largest privately owned retirement village owner, operator and developer in Australia. The portfolio comprises 27 unique retirement villages located across NSW, QLD and SA, and has over 5,000 residents.Key Responsibilities:• Managed the marketing team, including in-house production• Worked with the General Manager of Sales and Marketing on stock status, priority stock, company owned, and long standing stock• Developed and implemented localised marketing strategies across the RA portfolio in line with the overall RetireAustralia corporate brand guidelines, business goals, strategy and individual sales and marketing budgets• Provided support and engagement for the Village Managers and Sales team to ensure the marketing team were supporting localised community engagement and promotional activities across all 27 villages• Oversaw and reported on campaign effectiveness for lead generation and sales, to inform future campaign development• Managed the RA Incoming Leads Centralised Call Centre• Worked collaboratively with the General Manager of Sales and Marketing, Brand Manager, and New Development Marketing Manager to implement a three phase plan to evolve the entire RetireAustralia brand. Show less

    • Mirvac

      Aug 2020 - now
      National creative services manager
  • Licenses & Certifications

    • Psia aasi

      Level 1
      Jan 2015
  • Volunteer Experience

    • Voluntary Life Saver

      Issued by Palm Beach Surf Life Saving Club, Sydney Australia on Sept 2003
      Palm Beach Surf Life Saving Club, Sydney AustraliaAssociated with Annabelle McConachie