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Luis Miguel Calvo

Luis miguel calvo

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location of Luis Miguel CalvoMadrid, Community of Madrid, Spain
Phone number of Luis Miguel Calvo+91 xxxx xxxxx
Followers of Luis Miguel Calvo7000 followers

  • Timeline

    Jan 2001 - Jan 2009

    Entrepreneur

    Publibanus, Asesores externos de comunicación y MK, Sur Estates, etc..
    Jan 2007 - now

    Business & Communications invited lecturer

    Several Institutions
    Sept 2009 - Jul 2017

    Digital Business & Branded Content Director

    Grupo Secuoya
    Current Company
    Sept 2017 - now

    Head Of Content

    You First | Gersh

  • About me

    Head of Content at You First | Gersh

  • Education

    • Santa clara university

      2014 - 2014
      Strategic management of innovation, digital trends and entrepreneurship digital business

      Executive program structured to help business leaders drive organizational success and understand advances in Information and Communications Technology (ICT) and how digital platforms are boosting and managing innovation.Provides a valuable immersion within the digital business and start ups ecosystem at Silicon Valley. Including activities and lectures in Oracle, Google and IDEO-Systems and executive thinking-Desing Thinking-IT leadership-Marketing strategy: delivering… Show more Executive program structured to help business leaders drive organizational success and understand advances in Information and Communications Technology (ICT) and how digital platforms are boosting and managing innovation.Provides a valuable immersion within the digital business and start ups ecosystem at Silicon Valley. Including activities and lectures in Oracle, Google and IDEO-Systems and executive thinking-Desing Thinking-IT leadership-Marketing strategy: delivering customer value-Financial strategy: tools for strategic analysis-Creating a high performing teams-Developing a culture of innovation Show less

    • Universidad de granada

      1996 - 2002
      Licenciado administración y dirección de empresas

      Activities and Societies: Especialidad en Marketing

    • Universidad de granada

      1996 - 2002
      Licenciado investigación y técnicas de mercado

      Activities and Societies: Miembro electo del claustro durante 4 años

    • Universidad complutense de madrid

      -
      Doctor (phd) audiovisual communications (audience data measurement) cum laude

      Activities and Societies: Modelización de la audiencia integral en televisión Estudios para la formulación de una métrica integral de audiencia en televisión, incluyendo el consumo en plataformas de intercambio de video como YouTube a los datos obtenidos por medios propios de la cadena.

    • Esade business school

      2014 - 2014
      Master’s degree digital business & entrepreneurship

      Innovador programa que combina formación directiva integral con los principales vectores de cambio de los nuevos entornos digitales de negocio: cloud computing, user experience, Internet of things o e-Commerce Strategies son algunos de los temas que permiten avanzar en el camino que va desde la innovación hasta la rentabilidad tras la implementación de nuevos negocios digitales y el cambio que suponen en las organizaciones: http://www.esade.edu/emdb/esp/

  • Experience

    • Publibanus, asesores externos de comunicación y mk, sur estates, etc..

      Jan 2001 - Jan 2009
      Entrepreneur

      Since aged 25 passionate founder and CEO of a fistfull of business and start ups working in multiple european markets.*Publibanus: Digital marketing communications agency*NetAgency: CRM Development (SaaS)*BASA: Market research consulting *Costa Magazine: Tourism magazine*Sur Estates: International Real Estate Marketing

    • Several institutions

      Jan 2007 - now
      Business & communications invited lecturer

      Higher education invited lecturer, main topics include: Digital communications, transmedia storytelling, branded content, digital content and audiovisual comms. He has been director of the Master of Marketing and Corporate Communications. Latest collaborations:- Universidad Complutense de Madrid- Universidad Pontificia de Salamanca- UAX- Centro de Estudios Garrigues

    • Grupo secuoya

      Sept 2009 - Jul 2017
      Digital business & branded content director

      - Steering committee member for over 5 years- Head of Secuoya´s Marketing and Digital Business Areas overseeing +40 team. Leading branded content & digital marketing services for Brands- Driving deep company transformation from 5 entities to a single Business Unit integrating all services and resources into one VP- Creating and leading hugh Transmedia & Marketing campaigns for the launching of new TV station TEN and TV shows for top broadcasters and OTTs- Head of Secuoya's YouTube MCN Viewin. Providing spanish broadcasters Atresmedia, Movistar and RTVE with new You Tube based business- Digital transformation: Boosted Secuoya's business as intrapreneur with the creation and scaling of new digital assets portfolio Show less

    • You first | gersh

      Sept 2017 - now
      Head of content

      Building up and leading the You First's Content BU with global scope. Overseen units:* YOU FIRST ORIGINALS: Oriented to find and produce original Talent Driven Content for linear TV and SVOD. Executive producer of Heroes (RTVE-PLAYZ, 2019), Ona Carbonell, Empezar de nuevo (RAKUTEN TV, 2021), 11 Tiros (HBO Max, 2022), Alexia, Labor Omnia Vincit (PRIME VIDEO, 2022), #SeAcabó. Diario de las Campeonas (Netflix, 2024)* KNOT: Digital content network focused on audience growth, monetization and anti-piracy services. 190 You Tube channels, 15 countries and 200 millions of monthly views* THE VOICE VILLAGE: Top podcast production for platforms and brands* RED BURTON: Agile production services for digital and traditional distribution* BRAND SERVICES: Creating amazing transmedia branded content for Top Tier companies worldwide Show less

  • Licenses & Certifications

    • Audience growth

      Youtube
      Jun 2016