William Obubo

William obubo

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location of William ObuboGhana
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  • Timeline

    Aug 2007 - Jul 2009

    Field Demonstrator

    Gekko Group - Marketing & Experiential
    Sept 2008 - Mar 2009

    Sales Advisor

    Marks and Spencer
    Jun 2011 - Jul 2013

    Sports and Societies Officer

    University of Bradford Union of Students
    Jun 2015 - Sept 2016

    Administration & Communications Officer

    KHAN Initiative
    Nigeria
    Sept 2016 - Mar 2018

    General Manager

    ELITEBOX GYM LTD.
    Apr 2018 - Apr 2019

    Business Operations Manager

    The 4th Place
    May 2019 - Jul 2024

    Performance and Data Analytics Manager

    Diageo
    Abuja, Federal Capital Territory, Nigeria
    Current Company
    Jan 2025 - now

    Head of On-Trade and Commercial Insights

    Raju Ghana Limited
  • About me

    Commercial Growth and Data Analytics Expert | ex-Diageo

  • Education

    • Arnhem international school

      2002 - 2006
      International baccalaureate english language (higer level); economics (higher level); european history (higher level)

      Activities and Societies: Yearbook Supervisor, Arnhem International School 2005-2006 Student Council, Arnhem International School 2004-2005 Yearbook Poetry Editor, Arnhem International School 2004-2005

    • University of bradford

      2006 - 2011
      Bachelor's degree politics and law

      Activities and Societies: Secretary, Bradford Bears American Football, University of Bradford 2010-2012 International Students Officer of the University of Bradford Students Union. 2009-2010 Communications Officer, Athletic Association, University of Bradford Students Union 2009-2010 Secretary, Red Ribbon Society (HIV/AIDS awareness society) 2009-2010 President, Afro-Caribbean Society, University of Bradford 2007-2008

    • Nexford university

      2024 - 2025
      Master of science - ms data analytics
  • Experience

    • Gekko group - marketing & experiential

      Aug 2007 - Jul 2009
      Field demonstrator

      In field demonstrating of products across multiple brands - Dell, Black & Decker, Acer amongst others.

    • Marks and spencer

      Sept 2008 - Mar 2009
      Sales advisor

      Foods Department.As a till trained customer assistant, I had a vast knowledge of the services and products the store had to offer and selling the products through the tills. It also involved handling cash and card payments and daily routines such as food ordering, telephone reservations, stock replenishment, date rotation on food items and being able to use a hand-held terminal for price checking, product price reduction and date expired waste disposal.

    • University of bradford union of students

      Jun 2011 - Jul 2013
      Sports and societies officer

      - Effectively managed a £300,000 annual budget of sports clubs and societies - Successfully increased student’s engagement by 150% with innovative consistency- Championed the upgrade of sports facilities through research and proposals - Managed and developed two of the largest student activity groups of approximately 5,000 students.- Guided strategic action plans through memberships in senior management committees and other relevant bodies.

    • Khan initiative

      Jun 2015 - Sept 2016

      - Coordinated the administration of the organisation’s operations across 5 states and the Headquarters.- Used data and information technology (IT) to monitor project performance and inform goals and strategy settings. - Managed the workflow and data flow of multiple remote teams across the country.- Provided regular reports and visibility to organization’s activities through traditional and social media channels. - Increased resource mobilization through writing of proposal and partnership building. Show less

      • Administration & Communications Officer

        Apr 2016 - Sept 2016
      • Volunteer

        Jun 2015 - Mar 2016
    • Elitebox gym ltd.

      Sept 2016 - Mar 2018
      General manager

      - Increased membership sales by 75% through outstanding client management, while ensuring a consistent 50% growth in membership retention.- Increased profits by 200% in the first year by increasing operational efficiency and ensuring customer satisfaction. - Improved staff performance by providing competitive staff welfare packages and providing development opportunities. - Mobilized resources by leveraging new corporate partnerships and implementing innovative customer experiences. - Improved operational efficiency by spearheading human and financial resource management. - Supported research and development of proposals to corporate partners and brand awareness campaigns. Show less

    • The 4th place

      Apr 2018 - Apr 2019
      Business operations manager

      • Increased staff strength and performance and advised on statutory obligations and financial strategy.• Slashed operations cost by implementing the use of digital technology (IT) to increase productivity and efficiency.• Increase sales and performance by designing the company’s strategic plans and ensuring effective implementation.• Increased leadership team efficiency using data to inform decision-making. • Developed the company’s policy document to guide organization’s internal operations, ensuring operational excellence. Show less

    • Diageo

      May 2019 - Jul 2024

      • Guided business leadership teams to make data-driven decisions by generating robust data and providing regular performance insights on growth pathways using SAP and Analytics.• Reduced overhead operations cost by managing administrative costs, while ensuring continued efficiency through prompt business planning.• Improved financial performance by providing regular financial data and analysis to ensure adherence to annual budgets and cost save.• Developed financial indicators to track revenue drivers and growth.• Increased team performance by developing Key Performance Indicators (KPIs) and implementing appraisal programs.• Ensured effective and efficient cross-functional collaboration with the global e-commerce teams• Developed and executed trainings to distributor teams and internal field sales teams to drive commercial awareness in on-trade, off-trade, and e-commerce sales Show less • Grew regional contribution from 4% to 6% by implementing Joint Business Plans (JUBP) with key trade partners, fostering sustainable growth.• Boosted sales performance through successful execution of JUBPs, enhancing collaboration with trade partners to achieve mutual financial objectives.• Increased distribution and market share by strategically managing key accounts and expanding penetration into new markets.• Improved revenue and profitability by leveraging data-driven insights to optimise product availability and promotional effectiveness.• Strengthened relationships with key stakeholders through regular performance reviews and alignment on growth strategies, driving incremental sales. Show less • Delivered short- and long-term financial objectives of the Reserve brands by increasing distribution network to 3 underserved markets. • Gained and Increased market share by increasing brand distribution, equity and sales. • Increased major account ownership by including increase in distribution, equity and overall sales through active negotiations and formal contracts in a saturated market.• Increased Spirit performance in the On-trade market across the region.• Delivered on company pricing strategy. • Effectively developed and strengthened business partnerships with key external and internal stakeholders. Show less

      • Performance and Data Analytics Manager

        Sept 2021 - Jul 2024
      • Key Account Manager

        Oct 2022 - Jan 2023
      • Reserve Sales & Activation Manager - Abuja

        May 2019 - Aug 2021
    • Raju ghana limited

      Jan 2025 - now
      Head of on-trade and commercial insights

      • Developing and executing strategies to optimise On-Trade sales and revenue growth.• Providing actionable insights to support strategic decision-making and market expansion.• Managing and mentoring teams across Accra, Kumasi, Takoradi, and Côte d’Ivoire.• Enhancing customer acquisition, retention, and engagement in On-Trade channels.• Monitoring and improving the success of activations, promotions, and product placements.• Delivering quarterly market trends, competitor analysis, and ROI reports.• Driving market share growth and customer satisfaction in On-Trade accounts. Show less

  • Licenses & Certifications

    • Product management certification course

      Udemy
      Jun 2024
    • Sports nutrition

      Upskillist
      Jan 2016
    • Project leadership

      Linkedin
      Jul 2024
      View certificate certificate
  • Honors & Awards

    • Awarded to William Obubo
      Honorary Lifetime Membership University of Bradford Students Union May 2013 Awarded for outstanding dedication and contribution towards the University of Bradford Students Union
    • Awarded to William Obubo
      Athletic Union Individual Colours University of Bradford Students Union Athletic Union Apr 2013 Awarded for outstanding dedication and commitment the Bradford Bears American Football and the Athletic Union
    • Awarded to William Obubo
      Athletic Union Special Colours University of Bradford Students Union Athletic Union Apr 2013 Awarded for exceptional contribution towards the Bradford Bears American Football team and the Athletic Union
    • Awarded to William Obubo
      Societies Federation Special Colours University of Bradford Students Union Societies Federation Apr 2013 Awarded for exceptional contribution towards the the Afro-Caribbean Society, Red Ribbon Society and the Societies Federation
  • Volunteer Experience

    • Mentor

      Issued by African Caribbean Achievement Project on Oct 2007
      African Caribbean Achievement ProjectAssociated with William Obubo