
Timeline
About me
Commercial Growth and Data Analytics Expert | ex-Diageo
Education

Arnhem international school
2002 - 2006International baccalaureate english language (higer level); economics (higher level); european history (higher level)Activities and Societies: Yearbook Supervisor, Arnhem International School 2005-2006 Student Council, Arnhem International School 2004-2005 Yearbook Poetry Editor, Arnhem International School 2004-2005

University of bradford
2006 - 2011Bachelor's degree politics and lawActivities and Societies: Secretary, Bradford Bears American Football, University of Bradford 2010-2012 International Students Officer of the University of Bradford Students Union. 2009-2010 Communications Officer, Athletic Association, University of Bradford Students Union 2009-2010 Secretary, Red Ribbon Society (HIV/AIDS awareness society) 2009-2010 President, Afro-Caribbean Society, University of Bradford 2007-2008

Nexford university
2024 - 2025Master of science - ms data analytics
Experience

Gekko group - marketing & experiential
Aug 2007 - Jul 2009Field demonstratorIn field demonstrating of products across multiple brands - Dell, Black & Decker, Acer amongst others.

Marks and spencer
Sept 2008 - Mar 2009Sales advisorFoods Department.As a till trained customer assistant, I had a vast knowledge of the services and products the store had to offer and selling the products through the tills. It also involved handling cash and card payments and daily routines such as food ordering, telephone reservations, stock replenishment, date rotation on food items and being able to use a hand-held terminal for price checking, product price reduction and date expired waste disposal.

University of bradford union of students
Jun 2011 - Jul 2013Sports and societies officer- Effectively managed a £300,000 annual budget of sports clubs and societies - Successfully increased student’s engagement by 150% with innovative consistency- Championed the upgrade of sports facilities through research and proposals - Managed and developed two of the largest student activity groups of approximately 5,000 students.- Guided strategic action plans through memberships in senior management committees and other relevant bodies.

Khan initiative
Jun 2015 - Sept 2016- Coordinated the administration of the organisation’s operations across 5 states and the Headquarters.- Used data and information technology (IT) to monitor project performance and inform goals and strategy settings. - Managed the workflow and data flow of multiple remote teams across the country.- Provided regular reports and visibility to organization’s activities through traditional and social media channels. - Increased resource mobilization through writing of proposal and partnership building. Show less
Administration & Communications Officer
Apr 2016 - Sept 2016Volunteer
Jun 2015 - Mar 2016

Elitebox gym ltd.
Sept 2016 - Mar 2018General manager- Increased membership sales by 75% through outstanding client management, while ensuring a consistent 50% growth in membership retention.- Increased profits by 200% in the first year by increasing operational efficiency and ensuring customer satisfaction. - Improved staff performance by providing competitive staff welfare packages and providing development opportunities. - Mobilized resources by leveraging new corporate partnerships and implementing innovative customer experiences. - Improved operational efficiency by spearheading human and financial resource management. - Supported research and development of proposals to corporate partners and brand awareness campaigns. Show less

The 4th place
Apr 2018 - Apr 2019Business operations manager• Increased staff strength and performance and advised on statutory obligations and financial strategy.• Slashed operations cost by implementing the use of digital technology (IT) to increase productivity and efficiency.• Increase sales and performance by designing the company’s strategic plans and ensuring effective implementation.• Increased leadership team efficiency using data to inform decision-making. • Developed the company’s policy document to guide organization’s internal operations, ensuring operational excellence. Show less

Diageo
May 2019 - Jul 2024• Guided business leadership teams to make data-driven decisions by generating robust data and providing regular performance insights on growth pathways using SAP and Analytics.• Reduced overhead operations cost by managing administrative costs, while ensuring continued efficiency through prompt business planning.• Improved financial performance by providing regular financial data and analysis to ensure adherence to annual budgets and cost save.• Developed financial indicators to track revenue drivers and growth.• Increased team performance by developing Key Performance Indicators (KPIs) and implementing appraisal programs.• Ensured effective and efficient cross-functional collaboration with the global e-commerce teams• Developed and executed trainings to distributor teams and internal field sales teams to drive commercial awareness in on-trade, off-trade, and e-commerce sales Show less • Grew regional contribution from 4% to 6% by implementing Joint Business Plans (JUBP) with key trade partners, fostering sustainable growth.• Boosted sales performance through successful execution of JUBPs, enhancing collaboration with trade partners to achieve mutual financial objectives.• Increased distribution and market share by strategically managing key accounts and expanding penetration into new markets.• Improved revenue and profitability by leveraging data-driven insights to optimise product availability and promotional effectiveness.• Strengthened relationships with key stakeholders through regular performance reviews and alignment on growth strategies, driving incremental sales. Show less • Delivered short- and long-term financial objectives of the Reserve brands by increasing distribution network to 3 underserved markets. • Gained and Increased market share by increasing brand distribution, equity and sales. • Increased major account ownership by including increase in distribution, equity and overall sales through active negotiations and formal contracts in a saturated market.• Increased Spirit performance in the On-trade market across the region.• Delivered on company pricing strategy. • Effectively developed and strengthened business partnerships with key external and internal stakeholders. Show less
Performance and Data Analytics Manager
Sept 2021 - Jul 2024Key Account Manager
Oct 2022 - Jan 2023Reserve Sales & Activation Manager - Abuja
May 2019 - Aug 2021

Raju ghana limited
Jan 2025 - nowHead of on-trade and commercial insights• Developing and executing strategies to optimise On-Trade sales and revenue growth.• Providing actionable insights to support strategic decision-making and market expansion.• Managing and mentoring teams across Accra, Kumasi, Takoradi, and Côte d’Ivoire.• Enhancing customer acquisition, retention, and engagement in On-Trade channels.• Monitoring and improving the success of activations, promotions, and product placements.• Delivering quarterly market trends, competitor analysis, and ROI reports.• Driving market share growth and customer satisfaction in On-Trade accounts. Show less
Licenses & Certifications

Product management certification course
UdemyJun 2024
Sports nutrition
UpskillistJan 2016- View certificate

Project leadership
LinkedinJul 2024
Honors & Awards
- Awarded to William ObuboHonorary Lifetime Membership University of Bradford Students Union May 2013 Awarded for outstanding dedication and contribution towards the University of Bradford Students Union
- Awarded to William ObuboAthletic Union Individual Colours University of Bradford Students Union Athletic Union Apr 2013 Awarded for outstanding dedication and commitment the Bradford Bears American Football and the Athletic Union
- Awarded to William ObuboAthletic Union Special Colours University of Bradford Students Union Athletic Union Apr 2013 Awarded for exceptional contribution towards the Bradford Bears American Football team and the Athletic Union
- Awarded to William ObuboSocieties Federation Special Colours University of Bradford Students Union Societies Federation Apr 2013 Awarded for exceptional contribution towards the the Afro-Caribbean Society, Red Ribbon Society and the Societies Federation
Volunteer Experience
Mentor
Issued by African Caribbean Achievement Project on Oct 2007
Associated with William Obubo
Languages
- enEnglish
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