Experience

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  L'oréal

  Sept 2017 - Sept 2020

  Consumer Product Division - L’Oréal Paris MakeupResponsible for retail design implementation according to marketing strategy and regional priorities for more than 10,000 points of sales.• Creation hot spot design, recognized as a best practice, was awarded for the best teamwork on the launch.• Implementation of QR codes for virtual Makeup across all CPD brands, replacing the absence of testers for clients during pandemic.• Creation of furniture solution for the largest retail chain that decrease the cost a half.• Planograms design depending on the market priorities and launches.• Coordination of vendors: tendering and execution control.• Profitability analysis of points of sale and digital audit of the furniture.• Conducting of Visual merchandising trainings for the pos-team.• Retail market research in Makeup category.• Maintaining annual budget and document flow. Show less

  • Visual Merchandising Specialist

    Jan 2019 - Sept 2020

  • Sales Controlling Coordinator

    Sept 2017 - Jan 2019
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  Irc cosmetics

  Mar 2021 - Jul 2021

  Product manager

  Control all levels of product development: from concept to launch.• Launch of a new category Hair Care to expand brand portfolio, incl. competitor analysis, packaging design, pricing strategy and e-com positioning.• Development of rebranding strategy and concept.• Implementation of digital assets improvement for marketplaces, e-retailers and brand website. • Market research, trends and innovations for white space opportunities.

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  La prairie switzerland

  Aug 2021 - Dec 2021

  Marketing specialist

  Operational marketing, reporting directly to Marketing Director.• Elevation brand salience on the local market through events and strong PR presence in online media.• Coordination of Skin Caviar Nighttime Oil launch marketing support through PR & Influence event with immersive installation by international digital artist.• Organization of client events to enhance client retention.• Brand website support and press releases preparation.• Improvement brand representation through e-retailers.• Preparation of marketing support reports for HQ.• Market analysis, tendencies and competitors' activities.• Close cooperation with CRM, Digital, VM, Finance, Accounting and Commercial teams. Show less

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  Puig

  Jan 2022 - Mar 2024

  Brand executive niche category

  Brand and product management of the Niche portfolio: Penhaligon's, Christian Louboutin, L'Artisan Parfumeur.• Development of local brand strategies aligned with brand DNA and marketing priorities, driving sustained growth.• Portfolio management and optimisation based on ABC-analysis. • Marketing plan definition and launching new products.• Influence & paid social campaigns led in collaboration with agency partners.• E-com and retail merchandising execution control.• Distribution analysis and optimisation, corner and backwalls opening.• P&L, A&P budget execution ang forecasting management.• Price management from strategy to alignment.• Business Review reporting to Top Management and HQ.• Coordination of all corporate departments to implement niche portfolio brand strategies in line with business priorities across multiple touchpoints. Show less