Tauseef Y.

Education

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  NWFP Agricultural University

  2004 - 2006

  Bachelor of Business Administration - BBA Business Administration, Management, Marketing and Accounting

  Cost Accounting, Principals of Marketing, Principals of Advertising, Marketing Research and Human Resource Management

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  Rawalpindi College of Commerce

  2002 - 2004

  Inter in commence Business Accounting and Human Resource Management

  Activities and Societies: Cricket Team Intermediate in Commerce (Equivalent to UK A levels)

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  Cardiff Metropolitan University

  2012 - 2013

  Master of Business Administration (M.B.A.) Business Administration, Business Development, and Project Management

  Business Development Plan, Project management, Financial management, Corporate Finance, Managing Human Capital, Strategic Information Management, Research Methodology, and Strategic Brand Management

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  Cardiff Metropolitan University

  2006 - 2009

  Bachelor's degree honors Business Studies

  Strategic Information Management, Research Methodology, Marketing Research, International and Strategic Marketing, Strategic Brand Management, Financial Accounting and International and Comparative Human Resource Management (ICHRM)

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  Cardiff Metropolitan University

  2014 - 2021

  Doctor of Philosophy (Ph.D.) Internal Brand Management, Employee engagement, and Stakeholders Relationship

  I have conducted a research study on Internal Brand Management. The primary focus of the research here was to evaluate internal brand management; specifically, the impact of employee engagement and its influence on the emotional aptitude of employees in the service sector. Internal brand management is quickly gaining significance as a strategic tool for contemporary organisations. Various existing sources underscore that the success of corporate brand management policy relies on the effective… Show more I have conducted a research study on Internal Brand Management. The primary focus of the research here was to evaluate internal brand management; specifically, the impact of employee engagement and its influence on the emotional aptitude of employees in the service sector. Internal brand management is quickly gaining significance as a strategic tool for contemporary organisations. Various existing sources underscore that the success of corporate brand management policy relies on the effective implementation of internal brand management, organisational vision, values, and corporate culture. Consequently, aligning these elements appropriately can provide an organisation with a significant competitive advantage, aiding businesses in advancing towards improved profitability and sustainability."How well you manage your brand internally will reflect in your brand's external boost." Show less